survey of exporters, past exporter and potential exporters
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Survey of exporters, past exporter and potential exporters. Subtitle:Exporters. Presenter: Dr. Andre Gouws. Date:24 January 2013. The purpose of the surveys. Four groups were surveyed: Exporters Past exporters Potential (non) exporters Reference group. - PowerPoint PPT PresentationTRANSCRIPT
Subtitle: ExportersPresenter:Dr. Andre Gouws
Date: 24 January 2013
Survey of exporters, past exporter and potential exporters
The purpose of the surveys
• Four groups were surveyed:– Exporters– Past exporters– Potential (non) exporters– Reference group
Profile of respondents:Exporters
less than 5
6 - 10
11 -50
51 - 100
101 - 200
More than 200
Total number of full time paid employees
Province Responses
Eastern Cape 32Free State 3Gauteng 144Kwazulu Natal 37Limpopo 8Mpumalanga 7North West 4Northern Cape 2Western Cape 94
Origin of responses - exporters
There were a total of 374 respondents
Respondents: Exporters
Respondents: Exporters
Respondents: Exporters
Benefits of exporting
• Commercial advantages– increased sales;– increased profits;– reduced risk;– lower unit costs;– economies of scale;– reduced seasonal fluctuations in sales;– extended product life cycle.
• Financial• Organisational
Current export channels
Trading Houses in Canada and Hong Kong,
Sogo Shosha (general Trading House),
Semen S by product) in Japan, Comercializadoras in Latin
America, OSCI (Opérateur Spécialisé en
Commerce Extérieur) in France, EMC (Export Management
Company) and ETC (Export Trading Company) in the USA,
Export House in India.
Profile of respondents:Potential exporters
Province Eastern Cape 25Free State 5Gauteng 67KwaZulu-Natal 14Mpumalanga 3North West 3Northern Cape 2Western Cape 42
Origin of respondents
Experience
Less than one year More than 1 year and less than 3 years
More than 3 years and less than 5 years
More than 5 years and less than 10 year
More than 10 years0
10
20
30
40
50
60
70
80
101 - 200 51 - 100 11 -50 6 - 10 less than 5
Responses by size
less than 5 6 - 10 11 -50 51 - 100 101 - 200More than 200
Sectors represented
Agricu
lture
Mining
Manufac
ture of fo
od products, b
everag
es an
d tobacc
o products
Manufac
ture of te
xtiles
, clothing, l
eather
goods a
nf footw
ear
Manufac
ture of w
ood and of p
roducts of w
ood
Manufac
ture of p
aper
and pap
er products
Publishing, p
rinting a
nd reproducti
on of reco
rded m
edia
Manufac
ture of c
hemica
ls and non-m
etallic
minera
l products
Manufac
ture of b
asic m
etals,
fabric
ated m
etal p
roducts an
d mach
inery
Manufac
ture of tr
ansp
ort equipmen
t
Manufac
ture of fu
rniture
Other man
ufactured
products
Constructi
on
Wholesale
and re
tail
Transp
ort, sto
rage a
nd communica
tion
Finan
cial se
rvices
Business
servi
ces
Other ser
vices
0
5
10
15
20
25
30
35
101 - 200 51 - 100 11 -50 6 - 10 less than 5
Profile of respondents:Past exporters
Province ResponsesEastern Cape 6Free State 1Gauteng 20Kwa Zulu Natal 4Mpumalanga 1Northern Cape 4Western Cape 14
Origin of respondents
Experience
Less than one year More than 1 year and less than 3 years
More than 3 years and less than 5 years
More than 5 years and less than 10 year
More than 10 years0
5
10
15
20
25
30
35
40
45
More than R500 million Between R100 million and R500 million Between R10 million and R40 millionBetween R4 million and R10 million Less than R4million
Sectors represented
Agricu
lture
Mining
Manufac
ture of fo
od products, b
everag
es an
d tobacc
o products
Manufac
ture of te
xtiles
, clothing, l
eather
goods a
nf footw
ear
Manufac
ture of w
ood and of p
roducts of w
ood
Manufac
ture of c
hemica
ls and non-m
etallic
minera
l products
Manufac
ture of b
asic m
etals,
fabric
ated m
etal p
roducts an
d mach
inery
Manufac
ture of tr
ansp
ort equipmen
t
Manufac
ture of fu
rniture
Other man
ufactured
products
Constructi
on
Wholesale
and re
tail
Finan
cial se
rvices
Business
servi
ces
Other ser
vices
0
1
2
3
4
5
6
7
8
9
More than R500 million Between R100 million and R500 million Between R10 million and R40 millionBetween R4 million and R10 million Less than R4million
Exporters: Comparative and competitive advantage
Innovative
product
Tech
nology - h
ave o
wn R&D dept
Tech
nology - l
icensed
tech
nology
Tech
nology - o
wn patents
Producti
vity
Cheap in
puts - ra
w mate
rial
Cheap in
puts - la
bour
Cheap in
puts - e
nergy
Cheap in
puts - c
apita
l
Economies
of scale
Proxim
ity to
mark
ets
Simila
r tast
es
Ability t
o produce
short
runs c
ompetitive
ly
Govern
ment g
rant o
r ince
ntive (e
.g. GEIS
)
Existi
ng contac
ts in ex
port mark
et
Climate
Well
develo
ped, e
fficient a
nd competitive
value c
hain0
50
100
150
200
250
300
350
Critical (without this we would not export) Very important ImportantNot important at all Not applicable
Exporters: Innovative products
Agricultu
re
Mining
Manufacture of fo
od products, b
everages and to
bacco products
Manufacture of te
xtiles, clothing, le
ather goods a
nf footw
ear
Manufacture of w
ood and of products
of wood
Manufacture of p
aper and paper p
roducts
Publishing, p
rinting and re
production of recorded m
edia
Manufacture of ch
emicals a
nd non-metallic
mineral p
roducts
Manufacture of b
asic m
etals, fabric
ated m
etal products
and mach
inery
Manufacture
of transport
equipment
Manufacture of fu
rniture
Other manufactu
red products
Construction
Wholesale and retail
Transport, st
orage and communica
tion
Financia
l service
s
Business
services
Other service
s0
10
20
30
40
50
60
70
80
Not important at all Important Very important Critical (without this we would not export)
Potential exporters: featuresFigure 1: Compared with LOCAL competitive products, your product's FEATURES are
Figure 2: Compared with IMPORTED competitive products, your product's FEATURES are
0
10
20
30
40
50
60
70
80
less than 5 6 - 10 11 -50 51 - 100 101 - 200
A lot worse Marginally worse About the same
Marginally better A lot better
0
10
20
30
40
50
60
70
less than 5 6 - 10 11 -50 51 - 100 101 - 200
A lot worse Marginally worse About the same
Marginally better A lot better
Past exporters: featuresFigure 1: Compared with LOCAL competitive products, your product's FEATURES are
Figure 2: Compared with IMPORTED competitive products, your product's FEATURES are
0
2
4
6
8
10
12
14
A lot worse Marginallyworse
About thesame
Marginallybetter
A lot better
Less than R4million Between R4 million and R10 million
Between R10 million and R40 million Between R100 million and R500 million
More than R500 million
0
2
4
6
8
10
12
14
A lot worse Marginallyworse
About thesame
Marginallybetter
A lot better
More than R500 million Between R100 million and R500 million
Between R10 million and R40 million Between R4 million and R10 million
Less than R4million
Exporters: productivity
less than 5 6 - 10 11 -50 51 - 100 101 - 200 More than 2000
10
20
30
40
50
60
70
80
90
Critical (without this we would not export) Very importantImportant Not important at all
Potential exporters: priceFigure 1: Compared with LOCAL competitive products, your product's PRICE is
Figure 2: Compared with IMPORTED competitive products, your product's PRICE is
0
10
20
30
40
50
60
70
80
less than 5 6 - 10 11 -50 51 - 100 101 - 200
A lot worse Marginally worse About the same
Marginally better A lot better
0
10
20
30
40
50
60
70
less than 5 6 - 10 11 -50 51 - 100 101 - 200
A lot worse Marginally worse About the same
Marginally better A lot better
Past exporters: priceFigure 1: Compared with LOCAL competitive products, your product's PRICE is
Figure 2: Compared with IMPORTED competitive products, your product's PRICE is
0
2
4
6
8
10
12
A lot worse Marginallyworse
About thesame
Marginallybetter
A lot better
More than R500 million
Between R100 million and R500 million
Between R10 million and R40 million
Between R4 million and R10 million
Less than R4million
0
1
2
3
4
5
6
7
8
9
A lot worse Marginallyworse
About thesame
Marginallybetter
A lot better
More than R500 million
Between R100 million and R500 million
Between R10 million and R40 million
Between R4 million and R10 million
Less than R4million
Comparative and competitive advantage – Inputs - Raw materials
Agricultu
re
Mining
Manufac
ture of fo
od products, b
evera
ges an
d tobacc
o products
Manufac
ture of te
xtiles
, clothing, l
eather
goods a
nf footw
ear
Manufac
ture of w
ood and of p
roducts
of wood
Publishing, p
rinting a
nd repro
duction of re
corded
med
ia
Manufac
ture of c
hemica
ls and non-m
etallic
minera
l pro
ducts
Manufac
ture of b
asic m
etals,
fabric
ated m
etal p
roducts
and m
achinery
Manufac
ture of tr
ansp
ort equipmen
t
Manufac
ture of fu
rniture
Other man
ufactured
products
Construction
Wholesale
and re
tail
Transport,
storag
e and co
mmunication
Business
servi
ces
Other ser
vices
0
10
20
30
40
50
60
Critical (without this we would not export) Very importantImportant Not important at all
Labour cost
Agricultu
re
Mining
Manufac
ture of fo
od products, b
evera
ges an
d tobacc
o products
Manufac
ture of te
xtiles
, clothing, l
eather
goods a
nf footw
ear
Manufac
ture of w
ood and of p
roducts
of wood
Publishing, p
rinting a
nd repro
duction of re
corded
med
ia
Manufac
ture of c
hemica
ls and non-m
etallic
minera
l pro
ducts
Manufac
ture of b
asic m
etals,
fabric
ated m
etal p
roducts
and m
achinery
Manufac
ture of tr
ansport e
quipment
Manufac
ture of fu
rniture
Other man
ufactured
products
Constructi
on
Wholesale
and re
tail
Transport,
storag
e and co
mmunication
Business
servi
ces
Other ser
vices
0
10
20
30
40
50
60
Critical (without this we would not export) Very importantImportant Not important at all
Energy cost
Agricu
lture
Mining
Manufac
ture of fo
od products
, bev
erage
s and to
bacco
products
Manufacture
of texti
les, c
lothing, le
ather
goods a
nf footw
ear
Manufactu
re of w
ood and of p
roducts
of wood
Publishing, p
rinting a
nd repro
duction of re
cord
ed m
edia
Manufac
ture
of chem
icals a
nd non-meta
llic m
ineral p
roducts
Manufactu
re of b
asic m
etals,
fabric
ated m
etal p
roducts
and m
achinery
Manufac
ture
of tran
sport
equipmen
t
Manufac
ture
of furn
iture
Other m
anufac
tured
products
Constructi
on
Wholes
ale and re
tail
Transp
ort, st
orage a
nd communication
Business
service
s
Other
servic
es0
10
20
30
40
50
60
70
Critical (without this we would not export) Very importantImportant Not important at all
Cost of capital
Agricultu
re
Mining
Manufacture of fo
od products, b
everages and to
bacco products
Manufacture of te
xtiles, clothing, le
ather goods a
nf footw
ear
Manufacture of w
ood and of products
of wood
Publishing, p
rinting a
nd reproduction of re
corded media
Manufacture
of chemica
ls and non-m
etallic m
ineral products
Manufacture of b
asic m
etals, fabric
ated metal p
roducts and m
achinery
Manufacture of tr
ansport
equipment
Manufacture of fu
rniture
Other manufactu
red products
Construction
Wholesale and retail
Transport, st
orage and communica
tion
Business
services
Other service
s0
10
20
30
40
50
60
Critical (without this we would not export) Very important Important Not important at all
Economies of scale
less than 5 6 - 10 11 -50 51 - 100 101 - 200 More than 2000
10
20
30
40
50
60
70
80
Critical (without this we would not export) Very important Important Not important at all
Economies of scale
Agricultu
re
Mining
Manufacture of fo
od products, b
everages and to
bacco products
Manufacture of te
xtiles, clothing, le
ather goods a
nf footw
ear
Manufacture of w
ood and of products
of wood
Manufacture of ch
emicals a
nd non-m
etallic m
ineral products
Manufacture of b
asic m
etals, fabric
ated metal p
roducts and m
achinery
Manufacture of tr
ansport equip
ment
Manufacture of fu
rniture
Other manufactu
red products
Construction
Wholesale and retail
Transport, st
orage and communica
tion
Business
services
Other service
s0
10
20
30
40
50
60
70
Critical (without this we would not export) Very importantImportant Not important at all
Proximity to markets
less than 5 6 - 10 11 -50 51 - 100 101 - 200 More than 2000
10
20
30
40
50
60
70
80
Critical (without this we would not export) Very important Important Not important at all
Similar taste
Critical (without this we would not export) Very important ImportantNot important at all Not applicable
Government grants or export incentives
less than 5 6 - 10 11 -50 51 - 100 101 - 200 More than 2000
10
20
30
40
50
60
Critical (without this we would not export) Very important Important Not important at all
Potential exporters: Government grants or programmes
Potential exporters: Government grants or programmes
Potential exporters: Government grants or programmes
Potential exporters: Government grants or programmes
Potential exporters: Government grants or programmes
Potential exporters: Government grants or programmes
Past exporters: Government grants or programmes
Past exporters: Government grants or programmes
Past exporters: Government grants or programmes
Past exporters: Government grants or programmes
Past exporters: Government grants or programmes
Comparative and competitive advantage
Value chains
less than 5 6 - 10 11 -50 51 - 100 101 - 200 More than 2000
10
20
30
40
50
60
70
80
Critical (without this we would not export) Very important Important Not important at all
Assistance needed to diversify
Product 1 Product 2 Product 30
20
40
60
80
100
120
140
160
180
Skilled staff Market research grants Information/intelligence on foreign markets
Pre- or post-shipment finance Assistance to develop the product
Resources (financial)
Less than R4million Between R4 million and R10 million
Between R10 million and R40 million
Between R40 million and R100 million
Between R100 million and R500 million
More than R500 million0
10
20
30
40
50
60
70
No problems what so ever Every day problem Moderate problem Significant problem
Foreign market information
less than 5 6 - 10 11 -50 51 - 100 101 - 200 More than 2000
10
20
30
40
50
60
70
80
90
Significant problem Moderate problem Every day problem No problems what so ever
Legal or regulatory
less than 5 6 - 10 11 -50 51 - 100 101 - 200 More than 2000
10
20
30
40
50
60
70
80
90
Significant problem Moderate problem Every day problem No problems what so ever
Tariff barriers
less than 5 6 - 10 11 -50 51 - 100 101 - 200 More than 2000
10
20
30
40
50
60
70
80
90
Significant problem Moderate problem Every day problem No problems what so ever
Non-tariff barriers
less than 5 6 - 10 11 -50 51 - 100 101 - 200 More than 2000
10
20
30
40
50
60
70
80
90
Significant problem Moderate problem Every day problem No problems what so ever
Customs (inefficient/bureaucratic)
less than 5 6 - 10 11 -50 51 - 100 101 - 200 More than 2000
10
20
30
40
50
60
70
80
90
Significant problem Moderate problem Every day problem No problems what so ever
Resources (management time)
less than 5 6 - 10 11 -50 51 - 100 101 - 200 More than 2000
10
20
30
40
50
60
70
80
90
Significant problem Moderate problem Every day problem No problems what so ever
Foreign languages and customs
less than 5 6 - 10 11 -50 51 - 100 101 - 200 More than 2000
10
20
30
40
50
60
70
80
90
Significant problem Moderate problem Every day problem No problems what so ever
Current incentives
Potential exporters
Potential exporters
Past exporters
Past exporters
Business collaboration
Business collaboration
Participation in an export industry net-
work/cluster
Export Consortium (joint export marketing
initiative)
Joint venture with a foreign partner to export products
Regular supply of components to a high performing exporting
company
Membership of an industry association
Membership of an export council
Membership of an business chamber
0
50
100
150
200
250
300
Negative impact Never collaborated with another company this way Positive impact
Membership of an export council
less than 5 6 - 10 11 -50 51 - 100 101 - 200 More than 2000
10
20
30
40
50
60
70
80
90
Negative impact Never collaborated with another company this way Positive impact
Regular supply of components to a high performing exporting company
less than 5 6 - 10 11 -50 51 - 100 101 - 200 More than 2000
10
20
30
40
50
60
70
80
90
Negative impact Never collaborated with another company this way Positive impact
Joint venture with a foreign partner to export products
less than 5 6 - 10 11 -50 51 - 100 101 - 200 More than 2000
10
20
30
40
50
60
70
80
90
Negative impact Never collaborated with another company this way Positive impact
Export services
Product
developmen
t
Product
quality
contro
l
Packa
ging d
esign
Marketi
ng rese
arch (in
cluding info on pro
duct and pac
kagin
g spec
ifications, a
nd tariff
rates
)
Market/c
ompetito
r intel
ligence
Trade l
eads/t
enders
Assista
nce w
ith fo
reign
trad
e fair
particip
ation
Transp
ort (se
a, air
, road
, rail)
Freigh
t forw
arding/l
ogistics m
anagem
ent
Product
inspec
tion
Packin
g servi
ces
Product
classi
fication (fo
r custo
ms purp
oses)
Documen
tation acq
uisition/co
mpletion
Customs c
learan
ce
Marine (
cargo
) insu
rance
Ware
housing
Finan
ce fo
r pro
duction ex
pansio
n to m
eet fo
reign
orders
/supply
foreign
mark
ets
Paymen
t pro
cessi
ng and/o
r guara
ntees (b
anks)
Credit i
nsuran
ce
Forei
gn ex
chan
ge ris
k man
agem
ent (i
ncl. fo
rward
cove
r)
E-commerc
e facil
itation
Consulta
ncy re
lated
to cu
stoms d
uty ref
unds and draw
backs
Consulta
ncy re
lated to
acce
ssing tr
ade a
greem
ents
Lega
l servi
ces -
Assista
nce w
ith co
ntract
formulati
on
Lega
l servi
ces -
Patent o
r trad
emark
regis
tration
Lega
l servi
ces -
Dispute
resolution
Lega
l service
s - Assi
stance i
n estab
lishing a
n off-shore
presen
ce
Adverti
sing,
public re
lations, e
tc.
Identifying a
ppropria
te forei
gn m
arket
distrib
ution chan
nels an
d sellin
g techniques
Informati
on on inve
stmen
t/joint v
entu
re opportu
nities (loca
l and fo
reign
)
Official st
atisti
cs on co
nsumption, p
roducti
on, trade t
rends, f
oreign
mark
et im
port sta
tistics,
etc
Transla
tion servi
ces
Trave
l arra
ngemen
ts0
50
100
150
200
250
300
Use service regularly and satisfied Use but NOT satisfied We never use but could in future We never use and never will Unaware this service offered
Assistance with foreign trade fair participation
Figure 1: Assistance with foreign trade fair participation
0
10
20
30
40
50
60
70
80
90
less than5
6 - 10 11 -50 51 - 100 101 - 200 Morethan 200
Unaware this service offered
We never use and never will
We never use but could in future
Use but NOT satisfied
Use service regularly and satisfied
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Less thanone year
More than1 year less
than 3years
More than3 years
less than5years
More than5 years
less than10 years
More than10 years
Unaware this service offered
We never use and never will
We never use but could in future
Use but NOT satisfied
Use service regularly and satisfied
Product inspection
Agricultu
re
Mining
Manufacture of fo
od products, b
everages and to
bacco products
Manufacture of te
xtiles, clothing, le
ather goods a
nf footw
ear
Manufacture of w
ood and of p
roducts of w
ood
Manufacture of p
aper and paper p
roducts
Publishing, p
rinting and re
production of recorded m
edia
Manufacture of ch
emicals a
nd non-metallic
mineral p
roducts
Manufacture of b
asic m
etals, fabric
ated metal p
roducts and m
achinery
Manufacture of tr
ansport equipment
Manufacture of fu
rniture
Other manufactu
red products
Constructi
on
Wholesale and retail
Transport, st
orage and communica
tion
Financia
l service
s
Business
services
Other service
s0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Less
than
R4million
Betwee
n R4 milli
on and R10 m
illion
Betwee
n R10 milli
on and R40 m
illion
Betwee
n R40 milli
on and R100 m
illion
Betwee
n R100 milli
on and R500 m
illion
More than
R500 milli
on0
10
20
30
40
50
60
70
Use service regularly and satisfiedUse but NOT satisfiedWe never use but could in futureWe never use and never willUnaware this service offered
Credit insurance
Less than one year More than 1 year less than 3 years
More than 3 years less than 5years
More than 5 years less than 10 years
More than 10 years0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Use service regularly and satisfied Use but NOT satisfied We never use but could in futureWe never use and never will Unaware this service offered
Foreign exchange risk management
Less than one year More than 1 year less than 3 years
More than 3 years less than 5years
More than 5 years less than 10 years
More than 10 years0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Use service regularly and satisfied Use but NOT satisfied We never use but could in future
We never use and never will Unaware this service offered
Consultancy related to customs duty refunds and drawbacks
less than 5 6 - 10 11 -50 51 - 100 101 - 200 More than 2000
10
20
30
40
50
60
70
80
Use service regularly and satisfied Use but NOT satisfied We never use but could in future We never use and never will Unaware this service offered
Consultancy related to accessing trade agreements
less than 5 6 - 10 11 -50 51 - 100 101 - 200 More than 2000
10
20
30
40
50
60
70
80
Use service regularly and satisfied Use but NOT satisfied We never use but could in futureWe never use and never will Unaware this service offered
Legal
Information on investment/joint venture opportunities (local and foreign)
Less than R4million Between R4 million and R10 million
Between R10 million and R40 million
Between R40 million and R100 million
Between R100 million and R500 million
More than R500 million0
10
20
30
40
50
60
70
Use service regularly and satisfied Use but NOT satisfied We never use but could in futureWe never use and never will Unaware this service offered
Official statistics
Less
than
R4million
Betwee
n R4 milli
on and R10 m
illion
Betwee
n R10 milli
on and R40 m
illion
Betwee
n R40 milli
on and R100 m
illion
Betwee
n R100 milli
on and R500 m
illion
More th
an R500 m
illion
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Use service regularly and satisfied Use but NOT satisfied We never use but could in futureWe never use and never will Unaware this service offered
Government services
Less than one year More than 1 year less than 3 years
More than 3 years less than 5years
More than 5 years less than 10 years
More than 10 years
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Extremely satisfied Satisfied Unacceptable Never used Unaware of service
FERs
Primary market (i.e. in-market) research
Less than one year
More than 1 year less than 3
years
More than 3 years less than
5years
More than 5 years less than
10 years
More than 10 years
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Extremely satisfied Satisfied UnacceptableNever used Unaware of service
Inward-buying missions
Less than one year
More than 1 year less than 3
years
More than 3 years less than
5years
More than 5 years less than
10 years
More than 10 years
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Extremely satisfied Satisfied UnacceptableNever used Unaware of service
Foreign Missions (Embassies, High Commissions, Consulates)
Less than one year More than 1 year less than 3 years
More than 3 years less than 5years
More than 5 years less than 10 years
More than 10 years0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Extremely satisfied Satisfied Unacceptable Never used Unaware of service
Outward selling missions
Less than one year
More than 1
year less than 3 years
More than 3
years less than
5years
More than 5
years less than 10
years
More than 10
years
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Extremely satisfied SatisfiedUnacceptable Never usedUnaware of service
Less
than
R4million
Between
R4 milli
on and R10 m
illion
Betwee
n R10 milli
on and R40 m
illion
Betwee
n R40 milli
on and R100 m
illion
Betwee
n R100 milli
on and R500 m
illion
More th
an R500 m
illion
0
10
20
30
40
50
60
70
Extremely satisfied SatisfiedUnacceptable Never usedUnaware of service
Exhibition participation
Less than one year More than 1 year less than 3 years
More than 3 years less than 5years
More than 5 years less than 10 years
More than 10 years
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Extremely satisfied Satisfied UnacceptableNever used Unaware of service
Preferred means of obtaining export-related assistance
Face
-to-fa
ce co
nsulta
tion
Telep
honic ad
vice
E-mail (
auto
matic,
subscr
iption-type i
nformati
on)
E-mail (
tailored
answ
ers to
request
s)
Web
site
Electr
onic public
ations
Trade l
ibrary
National
export
websit
e (porta
l)
Hard co
py public
ations
0
50
100
150
200
250
Most preferred 2nd preferred 3rd preferred 4th preferred 5th preferred
Preferred means of obtaining export-related assistance: Past exporters
Face-to-fa
ce consulta
tion
Telephonic advice
E-mail (
automatic, subscr
iption-type in
formation)
E-mail (
tailored answ
ers to re
quests)
Websites a
nd/or electr
onic publica
tions
Hard copy publica
tions0
5
10
15
20
25
30
Most preferred Preferred OK Do not like
Agricultural Inspection
Agricu
lture
Mining
Manufac
ture of fo
od products, b
everag
es an
d tobacc
o products
Manufac
ture of te
xtiles
, clothing, l
eather
goods a
nf footw
ear
Manufac
ture of w
ood and of p
roducts of w
ood
Manufac
ture of p
aper
and pap
er products
Publishing, p
rinting a
nd reproducti
on of reco
rded m
edia
Manufac
ture of c
hemica
ls and non-m
etallic
minera
l products
Manufac
ture of b
asic m
etals,
fabric
ated m
etal p
roducts an
d mach
inery
Manufac
ture of tr
ansp
ort equipmen
t
Manufac
ture of fu
rniture
Other man
ufactured
products
Constructi
on
Wholesale
and re
tail
Transp
ort, sto
rage a
nd communica
tion
Finan
cial se
rvices
Business
servi
ces
Other ser
vices
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Extremely satisfied Satisfied Unacceptable Never used Unaware of service
Expectations to increase exports
less than 5 6 - 10 11 -50 51 - 100 101 - 200 More than 2000
10
20
30
40
50
60
70
80
90
100
Yes No Unsure
Priority markets
Sub-Sa
haran Afri
ca
North Afri
ca
West
ern Eu
rope
Easte
rn Eu
rope
Middle Ea
stAsia
Australi
a & New
Zeala
nd
North Ameri
ca
South
America
0
50
100
150
200
250
300
350
5 = Extreme Importance 4 = Much Importance 3 = Some Importance2 = Little Importance 1 = No Importance
Regional priorities
The top 10 (new) countries that exporters plan to enter are:
1. Kenya2. Angola3. Nigeria4. Tanzania5. Mozambique6. Uganda7. Democratic Republic of the Congo8. Zambia9. Zimbabwe10. Brazil
The least popular destinations for South African exporters are:
1. Cuba2. Venezuela3. Kuwait4. Argentina5. Taiwan Province of China6. Republic of Korea7. Mexico8. Chile9. Japan10. Egypt
Conclusions
227 Lange St| Nieuw Muckleneuk| 0181P.O. Box 11214 | Hatfield | 0028Tel: (+27) 12 433 9340/1| Fax: (+27) 12 433 9344