little steps | the source for kid's footwear | 2010 • february

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CHILDREN’S FOOTWEAR PREVIEW • FALL 2010 l i t tl e s t e p s A SUPPLEMENT TO EARNSHAW’S & FOOTWEAR PLUS

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Basics Fall from Grace: Hammer Time, Frill Factor, Fuchsia is Now, Pretty in Pink, Roaring Fun, Square Dancers, Grounded for Life

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Page 1: Little Steps | The Source for Kid's Footwear | 2010 • February

C H I L D R E N ’ S F O OT W E A R P R E V I E W • FA L L 2 0 1 0

little steps

A S U P P L E M E N T TO E A R N S H A W ’ S & F O OT W E A R P LU S

LS_FALL_10_COVER.indd COV1 1/20/10 1:34:34 PM

Page 2: Little Steps | The Source for Kid's Footwear | 2010 • February

Our smallest, and most vocal customersagree... fashion isn’t just for grown-ups.

That’s why we offer a complete lineof footwear from crib through

youth sizes in today’s lateststyles for girls and boys.

Call or visit our websiteto learn more about Dingo for children.

Small yet stylish...Just like our boots.

Manufactured by Dan Post Boot Company,a division of McRae Industries Inc.

800-447-3533www.danpostboots.com

LS_FALL_ad_pages.indd COV2 1/19/10 12:23:56 PM

Page 3: Little Steps | The Source for Kid's Footwear | 2010 • February

LS_FALL_ad_pages.indd 1 1/19/10 12:24:23 PM

Page 4: Little Steps | The Source for Kid's Footwear | 2010 • February

LS_FALL_ad_pages.indd 2 1/19/10 12:24:35 PM

Page 5: Little Steps | The Source for Kid's Footwear | 2010 • February

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Page 6: Little Steps | The Source for Kid's Footwear | 2010 • February

Basics fall from

grace as youth-ful color, modern

shapes and arresting details warrant attention. Meet Fall ‘10s most

wanted.EARN_4 4 1/19/10 12:52:34 PM

Page 7: Little Steps | The Source for Kid's Footwear | 2010 • February

ruby gemsThis bold and hot hue blankets every category

FROM UPPER LEFT: TOMS pre-walker, Keep moccasin, Monkey-Toes canvas shoe. MIDDLE: Kors Michael Kors slip-on, Superga shearling-lined sneaker, Umi boot, ChinaDoll Mary Jane, Pliner Jrs loafer. BOTTOM: De Osu slip-on, Roc-A-Bouts Mary Jane.

EARN_5 5 1/19/10 12:52:55 PM

Page 8: Little Steps | The Source for Kid's Footwear | 2010 • February

hammer timeMetal details for tough cookies

PHOT

OGRA

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EARN_6 6 1/19/10 12:53:24 PM

Page 9: Little Steps | The Source for Kid's Footwear | 2010 • February

THIS PAGE: Venettini boot.

OPPOSITE PAGE, CLOCKWISE FROM BOTTOM: KORS Michael Kors slip-on, Laura Ashley ballerina flat, Primigi boot, Juicy Couture lace-up moccasin boot, Jessica Simpson by Stride Rite Mary Jane.

EARN_7 7 1/19/10 12:53:39 PM

Page 10: Little Steps | The Source for Kid's Footwear | 2010 • February

frill factorLadylike ruffles toe into fashion

THIS PAGE: Goldbug crib shoe.

OPPOSITE, CLOCK-WISE FROM TOP: Me Too zipper-detail

flat, Josmo ballerina, Smaller by See Kai

Run pre-walker, Bellini by MeyeWorld ballet

flat. ”Paris“ sign by Wendy Addison for Tinsel

Trading Company, NYC

EARN_8 8 1/19/10 12:53:53 PM

Page 11: Little Steps | The Source for Kid's Footwear | 2010 • February

EARN_9 9 1/19/10 12:54:07 PM

Page 12: Little Steps | The Source for Kid's Footwear | 2010 • February

the fuchsia is now

Undoubtedly girly, the candy color struts into fall

THIS PAGE, CLOCKWISE FROM BOTTOM LEFT: Stride

Rite ankle- strap fl at, Zipz sneaker, Stuart

Weitzman kitten heel, Jumping Jacks Velcro

sneaker, Vincent fl at, Timberland boot,

Tsukihoshi sneaker, Baby Deer by Trimfoot

crib shoe, Western Chief rain boot.

OPPOSITE, CLOCKWISE FROM TOP LEFT: Silly Souls by Babygags Mary Jane, Little Soles Velcro crib

shoe, Chicas by Josmo embellished Mary Jane,

Shoo Foo crib shoe, Elephantito Mary

Jane. Skidders shoe sock (center).

EARN_10 10 1/19/10 12:54:14 PM

Page 13: Little Steps | The Source for Kid's Footwear | 2010 • February

pretty in pinkDelightful pre-walkers whipped to perfection.

EARN_11 11 1/19/10 12:54:41 PM

Page 14: Little Steps | The Source for Kid's Footwear | 2010 • February

roaring funThe animal kingdom makes it mark.

EARN_12 12 1/19/10 12:54:54 PM

Page 15: Little Steps | The Source for Kid's Footwear | 2010 • February

THIS PAGE:Nina Kids boot.

OPPOSITE, CLOCKWISE FROM LEFT: Sperry Top-Sider ballet flat, MIA bootie, Trimfoot pre-walker, Simple Mary Jane, One Ruby Lane Mary Jane.

EARN_13 13 1/19/10 12:55:10 PM

Page 16: Little Steps | The Source for Kid's Footwear | 2010 • February

Boots look West for inspirationsquare dancers

THIS PAGE: Dingo boot.

OPPOSITE, CLOCK-WISE FROM FAR LEFT: Ariat

two-toned boot, Me Too pull-on, Trimfoot

pre-walker with stitching, Laredo

boot, Zodiac boot with buckle.

Cardboard chair by Wendy Addison

for Tinsel Trading Company, NYC.

EARN_14 14 1/19/10 12:55:17 PM

Page 17: Little Steps | The Source for Kid's Footwear | 2010 • February

EARN_15 15 1/19/10 12:55:34 PM

Page 18: Little Steps | The Source for Kid's Footwear | 2010 • February

tuft stuffSweater-like materials and plush linings cozy up for fall

EARN_16 16 1/19/10 12:55:41 PM

Page 19: Little Steps | The Source for Kid's Footwear | 2010 • February

grounded for life

Gritty and strong, boys’ boots get a classic makeover

THIS PAGE, CLOCKWISE FROM TOP LEFT: Frye engineer boot, Timberland lace-up, See Kai Run ankle boot, Vincent winter slip-on, Sperry Top-Sider fold-over boot.

OPPOSITE, CLOCKWISE FROM LOWER LEFT: Zodiac slip-on, Cute Baby Shoes bootie, Hi-Tec boot, Sorel toggle boot, Birki’s clog, Ugg Australia fold-over boot.

EARN_17 17 1/19/10 12:57:14 PM

Page 20: Little Steps | The Source for Kid's Footwear | 2010 • February

baby stepsPre-walkers pick up where adult styles end

THIS PAGE, TOP ROW:Bootie by Pediped, ScooterBees, MIA and Primigi. BOTTOM, CLOCKWISE FROM LOWER LEFT: Crib shoes by Riley Roos, Elk, Livie & Luca, Carter’s by Goldbug, Shimmy Shoes, I-Walk by Bobux and Shoofoo.

EARN_18 18 1/19/10 12:58:10 PM

Page 21: Little Steps | The Source for Kid's Footwear | 2010 • February

Fall/Winter Collection 2010

Free shipping on pre-orders placed by April 15, 2010

1-888-KAI-SHOEwww.seekairun.com

Urban Footwear for First Steps

Trimfoot

LS_FALL_ad_pages.indd 19 1/19/10 12:25:43 PM

Page 24: Little Steps | The Source for Kid's Footwear | 2010 • February

Phone 1-800-315-3039www.bobuxusa . com

P R E M I U M F O O T W E A R F O R K I D S

Many New 2010 iWalk & iWalk Junior Styles Available Now.

LS_FALL_ad_pages.indd 22 1/19/10 12:26:19 PM

Page 25: Little Steps | The Source for Kid's Footwear | 2010 • February

INTRODUCING FALL 2010 FOOTWEAR COLLECTIONPlease visit us at: The Children’s Great Event Show (NJ) BOOTHS 23-24

WSA Las Vegas Show, Mandalay Bay Hotel, 3rd Floor, Palm F.

A FULL LINE of footwear from infants all the way through growing kids sizes. Dress, casuals, athletics, sandals and boots. Our Roc-A-Bouts® footwear collection offers an exceptional mix of durability, color, fun, style, and comfort at a very affordable price. For more information please call us at 781-276-4500. www.KLASshoes.com

LITTLE STEPS

For advertising rates and material deadlines, please contact: Caroline Diaco, Publisher, Footwear Plus, (917) 453-2039 Rita Polidori-O’Brien, Publisher, Earnshaw’s, (917) 450-7584

SPRING ’11 PREVIEW: AUGUST 2010One low price delivers double the exposure. By advertising in Little Steps, a supplement to Earnshaw’s and Footwear Plus, your brand message will reach 30,000 children’s footwear buyers.

² ²

LS_FALL_ad_pages.indd 23 1/20/10 10:49:51 AM

Page 26: Little Steps | The Source for Kid's Footwear | 2010 • February

Bright and bold add-ons have the final word

1. Bugalug hair clips. 2. Lilies & Roses bracelets. 3. Puma knee and ankle socks. 4. Tights and socks by Country Kids. 5. Goldbug socks. 6. Bows Arts elastic headbands. 7. Socks by BabyLegs. 8. Blindmice mix-and-match sock set. 9. Leg warmers by Huggalugs.

extras,extras

➌➌

EARN_24 24 1/19/10 12:58:47 PM

Page 27: Little Steps | The Source for Kid's Footwear | 2010 • February

LS_FALL_ad_pages.indd COV3 1/19/10 12:24:08 PM

Page 28: Little Steps | The Source for Kid's Footwear | 2010 • February

PRIMIGI, AN EXTRAORDINARYADVENTURE

PRIMIGI, AN EXTRAORDINARYADVENTURE

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PRIMIGI-leading the way in customer service from the brand you have come to depend on for crib shoes to tweens. Rapid replenishment on in-stock orders ship with-in 24 hours from PRIMIGI’s new state-of-the-art facility. Fill-ins on basics you rely on for fit and quality. Conveniently shop from your store for PRIMIGI’s top-selling styles from our open stock catalog or cd. Stock new merchandise weekly and watch your margins grow with PRIMIGI.

FOR ALL SHOW SCHEDULES AND APPTS PLEASE CONTACT 800.562.2212

LS_FALL_ad_pages.indd COV4 1/20/10 11:02:10 AM