listing presentation toolkit

Coldwell Banker®

Listing Presentation

Prepared Especially for:

Tom & Mary White

7 Deep Run Court Hunt Valley, MD 21030

For Marketing the Property Located at:

7 Deep Run Court

Prepared by:

Angela McKendrick, CRS, GRI Agent

Coldwell Banker Traditions 123 Main Street Hunt Valley, MD 21030

Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: [email protected]

Date: May 13, 2013

©2013 Coldwell Banker Real Estate LLC. Coldwell Banker is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.

http://www.demorealty.com/angela

mailto:[email protected]

Coldwell Banker®

Listing Presentation

Prepared especially for:

Tom & Mary White

For Marketing the Property Located at:


7 Deep Run Court

Prepared by:

Angela McKendrick, CRS, GRI Agent


Coldwell Banker Traditions

123 Main Street Hunt Valley, MD 21030

Date: May 13, 2013

http://www.demorealty.com/angela

mailto:[email protected]


May 13, 2013

Tom & Mary White

7 Deep Run Court

Hunt Valley, MD 21030

Dear Tom & Mary:

Thank you very much for giving Coldwell Banker Traditions the opportunity to present the

enclosed proposal to market your home. We appreciate the time you spent with Agent name

reviewing the features of your home and outlining your financial goals and time considerations.

You will receive exceptional and professional service when you select Agent name and

Coldwell Banker Traditions to represent you. We have represented many families in this

area concluding transactions that realize maximum value in a reasonable time. I hope you

will allow Agent name to represent you in this very important transaction.

Our Internet Marketing Platform will place your property on 814 real estate internet sites. The

combination of our local presences in the market place, our seasoned agents, and the Coldwell

Banker name provides you an advantage over all other homes listed in the area.

This proposal includes a comprehensive market analysis that will assist us in determining the

market value and pricing of your home. I hope the information included will confirm that we are

the best qualified rea l esta te market ing p la t form to l i s t a n d se l l your home.

Sincerely,

John Wilson

Principle Broker / Owner

Angela McKendrick, CRS, GRI


A Message From The President

The Coldwell Banker® brand was founded in 1906 on a

commitment to professionalism and customer service that remains

the core of our business philosophy today. We are the nation's

oldest real estate organization and our experience has helped

make the dream of homeownership a reality for millions of families.

Our website is a reflection of our belief in customer service and

provides an exceptional real estate experience.

Jim Gillespie

President and CEO

of Coldwell Banker

Real Estate LLC

Whether you are a first-time buyer or in the process of stepping up

to your "dream home," coldwellbanker.com is a great place to

begin the process. We have made everything available to you 24/7

and only a click away - including information on over 200,000

properties for sale and access to the brightest and most

professional Sales Associates in the real estate business.

Coldwell Banker® Sales Associates are the reason clients continue to work with Coldwell

Banker, transaction after transaction. Their knowledge and experience can guide you through

the real estate process from log in to move in and help you with all of the details before, during

and after the sale.

On behalf of everyone at Coldwell Banker®, I would like to thank you for choosing us to help

you with your real estate needs. If you have any suggestions on how we can create an even

better experience, or if you just want to share a real estate story with us, please contact us.

We look forward to seeing you in the future on our website and in our offices.



Legacy and Network

+ Global presence: in 49 countries and over 3,500 offices worldwide

+ Over 80,000 sales associates and brokers

+ Over 100 years of real estate experience

+ First to offer Seller Services Guarantee, which puts our commitment

to you in writing

+A local service model since 1885

Over 100 Years of Real Estate Innovation

The Coldwell Banker real estate company was founded on August 27, 1906 on the heels of the devastating 1906 fire and earthquake that leveled San Francisco. A young real estate agent, Colbert Coldwell saw the need for honest, knowledgeable real estate services to help the city rebuild. As the company grew, he hired Arthur Banker as a member of his staff. The two businessmen eventually formed a partnership, and in 1914 officially

named the company Coldwell Banker®.

For 128 years servicing Southeast Virginia

The Brooks Family started a local real estate company to service the local

market here in Southeast Virginias. Our local presence, history, and

understanding the market place is surpassed by none. The combination of

strong family values with the most powerful and largest real estate

franchise in the world makes Coldwell Banker Traditions the obvious choice

in real estate.



How Coldwell Banker®

Meets The Needs Of Sellers

While others may talk about customer service, we ask, listen, and take action.

Listening to our customers

We continually survey our customers to find out what is important to them. For us, the listening and learning never stops.

Guaranteed service standards

We develop service standards based on what we hear from our customers, and we put our service standards in writing with the Coldwell

Banker Seller Services Guarantee.

Customized marketing plan

We carry out our promises with a Marketing Action Plan specifically designed to meet the needs of each seller.

Technology

Our cutting edge marketing platform will allow your property to perform like no other. The placement of our listings on the 814 real estate internet sites positions your property for success.

We deliver consistent, predictable, reliable performance — Guaranteed!



What Is Important To You In The Sale Of Your Property?

We have asked thousands of home sellers what is important to them. Most share five priorities:

+ The best price

+ The shortest time

on the market

+ Convenience

+ Good communications

+ Diligent effort by us

Rank the following needs in order of

importance, 1 to 5:

(1 = not concerned to 5 = important) Broker's qualifications

Home enhancement

recommendations

Pricing

Marketing and advertising Promotion on the Internet Open houses Avoiding inconvenience

Staying informed

Time on market Security of your property

Buyer's financial qualifications

Financing options

Negotiation strategy

Closing costs and net proceeds

Handling the details

Post-sale follow up



Marketing Action Plan

Through our experience and expertise we carry out our promises with a plan uniquely designed for each property.

Promotional strategy

We will work with you to develop a marketing plan to attract prospective buyers to your property.

Property Preview

We will conduct an office preview of your property.

Price and terms offered

A thorough Competitive Market Analysis is the key to determining realistic price and terms.

Negotiating and managing the sale

We will work to pre-qualify and pre-approve prospective buyers, negotiate terms that are favorable for you, and manage the details of the transaction.



The Coldwell Banker®

Seller Services Guarantee

MARKETING ——— We will develop a

marketing plan that will utilize proven techniques to help sell your home quickly, and for the best price possible.

——— CUSTOMER SERVICE

Whether before, during or after the sale, we are committed to meeting your needs in a professional and timely manner.

——— COUNSELING

SERVICE We will represent you and your interests with professional and reliable guidance throughout the entire transaction.



Property Promotion

We will promote your property in the most effective ways to get you the best price in the shortest possible time.

Coldwell Banker Traditions Internet Marketing Platform Your property will be posted to 814 consumer real estate related internet sites. The most powerful real estate platform available.

coldwellbanker.com

Your property will be placed on our award-winning national website, where buyers can learn about your home with the Coldwell Banker® Personal Retriever.

Multiple Listing Service

We'll get your property on the MLS so local real estate professionals can have immediate access to information about your home.

Buyer's Guide and newspaper

advertising Your home will be listed in local Buyer's Guides as well as our regular, classified advertising.



coldwellbanker.com

The following search options and tools are available on the new

Properties Real Estate Search section:

+ Lifestyle Search*: From public transportation to wide open spaces, restaurants to trendy neighborhoods, those who are focused on location, location, location can rate which lifestyle characteristics are important to them.

+ Affordability Radar*: For the budget conscious, this tool enables users to identify upfront if a home on coldwellbanker.com fits within their budget based on their household income, monthly debts, available funds and loan terms.

+ BlueScape®: Built for dreamers and designed for home buyers, BlueScape allows consumers to experience the home searching process in an entirely non-traditional way, by rating abstract images with thumbs up or thumbs down. The BlueScape technology serves up listings that match each individual’s inherent preferences.

+ Coldwell Banker On Location®: Honing in on video as the future of real estate, Coldwell Banker’s branded YouTube channel provides thousands of videos, including community videos, virtual tours and agent videos.

+ Home Listing Report: The Coldwell

Banker Home Listing Report allows site visitors to compare the average home price listing for a four-bedroom, two-full-bathroom home in more than 2,300 markets so they can see how each area stacks up in affordability.

+ Mobile Apps and Mobile Sites:

Users can download the mobile app that fits their needs to search for a home anywhere, anytime from their iPhone, Android, iPad or other handheld device.

*Note: The Lifestyle and Affordability search options are not included on the Coldwell Banker Canada website (coldwellbanker.ca).



An Innovation Leader

+ Use a multi-screen approach to reach the new generation of buyers:

+ The first national real estate brand to customize our

site for smartphone screens such as the Blackberry and iPhone

+ The first to have listings on GPS

+ The first national real estate brand to launch an iAd for iPad

+ A listing distribution strategy:

+ Delivers listings to sites such as Realtor.com, Trulia, Zillow, Yahoo! Real Estate & more + And, 814 real estate internet sites



An Innovation Leader continued

+ Coldwell Banker On Location is the first dedicated

video real estate channel on YouTube

+ Video topics include:

+ Agent videos

+ Office videos

+ Video listings

+ Community videos

+ Smart tips and news related videos

+ Allows buyers to search for videos via a map

+ First to use dynamic IP lookup on the channel



Advertising

Our comprehensive marketing program is designed to generate buyer prospects for your property.

Home Buyers know the

Coldwell Banker® name

Our national advertising on network and cable television predisposes Home Buyers to consider Coldwell Banker listed properties.

Greater name recognition

through public relations

Our leading national public relations programs create recognition for local Coldwell Banker listings among Home Buyers throughout North America.

Coldwell Banker Traditions

“Just Listed” Campaign

Our marketing platform will

generate immediate (Just

Listed) marketing materials to specific addresses and key

REALTORS®

Coldwell Banker Traditions Marketing Platform

We provide the most powerful marketing platform available in today’s real estate industry

Coldwell Banker yard sign

Our nationally recognized Coldwell Banker yard sign is a highly effective advertising tool that promotes your property 24 hours a day, 7 days a week. Calls generated from our yard sign come from prospective buyers who are already interested in your neighborhood, have seen your property and are eager for more information!

Local advertising

We will provide you with tools to create great local and regional advertising and public relations programs.



Information Sources Used By Buyers In Home Search

Real estate agents are the primary resource used by buyers in a home search.

Your Coldwell Banker® Sales Associate is an educated and experienced real estate expert and one of your primary information sources throughout the home selling process.

Coldwell Banker Sales Associates market properties uniquely. We combine the power of our national television, radio and print advertising with our local newspaper efforts and local promotions to offer every listed property unparalleled exposure.

Source: National Association of Realtors®

Profile of Home Buyers and Sellers.

coldwellbanker.com, our award-winning Web site provides you with access to a comprehensive network of residential real estate products/services and related links to meet your needs.

Coldwell Banker yard signs are highly recognizable and convey high expectations about property quality. Yard signs can be customized to provide immediate information, like agent phone numbers and Open House opportunities.

Coldwell Banker Traditions Internet Marketing Platform is so powerful that Coldwell Banker Traditions is able to sale 40% of it’s own listings and has the strength to maintain a 60% buyer’s side transactions.



Rapid Response

+ When homebuyers inquire about your home, they want a rapid response

+ Our proprietary lead management tool lets me and my team answer

every lead quickly and professionally



Personal Touch & Timely Response

You will hear from me regularly on the progress of our marketing activities.

Results

We will report the results of events such as open houses and property showings.

Trends

We will discuss current trends in buyer activity, interest rates and competitive prices.

Roots

Having served the real estate needs of South East Virginia since 1885 our network of buyers, sellers, vendors, and service providers is unparallel.

Suggestions

We will share suggestions from other real estate professionals who have previewed or shown your property.

Progress

We will provide a weekly progress report on the promotion and sale of your property.

Broker/Owner

Our Broker / Management Platform is one of the most experienced, knowledgeable, and respected in the Commonwealth of Virginia



Presenting

Coldwell Banker Concierge®

We'll sell your house and help you take care of the details that go along with it.

The Coldwell Banker Concierge program is a convenient, time-saving service that will help make your house selling experience smoother.

Service Providers

Through the Coldwell Banker Concierge program we will provide you with the names and phone numbers of service providers from our list in your neighborhood. Participating Coldwell Banker offices will call the providers you need and arrange appointments that are convenient for you.

Ongoing Service

We also offer our assistance well after you're in your new home.

It's just one more way your local Coldwell Banker office is making

house selling simpler.

A local concierge package including a detailed list of trusted local vendors and service providers.


Office: 41 0-555-1234 Home Office: 410-432-7890 Fax: 41 0-555-5607 Web Site: www.demorealty.com/angela

Email: [email protected]

COLDWeLL BAN eRm

The Steps to Selling a Home

We never stop moving

Property

sold




Open House

Open houses can help bring interested Home Buyers through your door.

An important part of our

marketing plan

A well-staged open house can be a powerful way to show off your property to interested buyers.

Internet Influence We will place your home on

the key “Open House” internet sites including

coldwellbanker.com,

opehhouse.com, & realtor.com

Aggressive promotion to attract more

buyers

We will market your open house and promote it in advance in the surrounding area to attract the attention of buyers who are searching for a home in this neighborhood.

Maximum impact

We will schedule open houses when appropriate, and as agreed to in advance with you, for the greatest impact on the market.




An Important Message About The Value of Your House

Market Value

Your house has many values to the tax assessor, your lender and insurance company, and to you. It also has what's called "market value" to prospective buyers.

The best price obtainable can only be determined by testing the market and challenging the competition. In the end, the market dictates the value based on current conditions, number of Home Buyers, etc.

Competitive Market Analysis

The price at which you choose to market your property will be an estimate of the "test results" once your house is placed on the market. To help determine a price for your home, a Competitive Market Analysis is included in your customized Marketing Action Plan. Buyers do "comparison shopping" and the Competitive Market Analysis focuses on properties on the market competing for buyer attention. Houses that have been recently sold, and houses that did not sell, are also examined to see what recent buyers were and were not willing to pay.

The price of your house must attract

enough attention among buyers and brokers to generate showings and

offers.




What Affects The Market Value Of Your Property?

In understanding the market value of your property, we must deal with some factors that are "given" — we have no control over them:

Physical qualities of your property

0 Location

0 Age

0 Size of house and lot

0 Floor plan and architectural style

0 Condition of home

0 Correct staging of home

Market Conditions

0 Interest rates and availability of financing

0 Buyer demand

0 Prices of recently sold properties

0 State of the economy

0 Seasonal demand

The Competition

0 The number of similar properties for sale

0 Their prices, financing terms, location and physical condition

Some factors have no effect on the current value of your property:

Original price

0 What you originally paid for your house

Needed proceeds

0 The cash proceeds you want or need from the sale

Opinions

0 What people say your property is worth




What Is The Best Price Obtainable For Your Property?

Buyers dictate the best price obtainable.

Buyers compare properties

Home Buyers engage in comparison shopping. They will not pay more for a property than they could pay for another, similar one.

Realistic prices attract buyers'

attention

The price at which your house is marketed must attract enough attention among buyers to generate showings and offers.

A Competitive Market Analysis will

give you a solid foundation for the realistic pricing of your property

by showing what buyers are willing to pay.

Recently Sold

Reveals what buyers have actually paid for similar properties.

Currently for sale

Shows the properties that are competing for buyers' attention right now.

Did not sell

Demonstrates what buyers have not been willing to pay under current market conditions.




Pricing Your Property

The higher a property is priced above realistic market value, the more time it will take to sell and the less interest it will attract.

+ If your property is priced right, more buyers will be interested when it first hits the market.

+ Since buyers base their selection on

fair market value, not the asking price, more buyers will consider your property when it is priced competitively.

+ Lenders rely on independent fee appraisers to verify that a sale price is at fair market value. Therefore, if a property fails to appraise at fair market value, it will either force the buyer to make up the difference in cash or cause the sale to fall through.




Setting the Right Price

Priced right and ready to show opens your home to a great number of

potential buyers.

+ Hit the market as a hot property. Priced right, more buyers will be interested

+ Mortgages are based on fair market value, priced competitively equals more potential buyers




Pricing Your Property to Sell

Pricing your property correctly is crucial. You want to sell your property in a timely manner at the highest price possible. Current market conditions determine the value.

Pricing too high or too low can cost you time and money. Realistic pricing will achieve a maximum sale price in a reasonable amount of time.

Analysis of the comparable properties suggests a list price range of:

$_____ to $_____




Pricing Strategy

General Rules. Let's review some important considerations. There are certain factors that are beyond our control and certain factors that are within our control. Those factors outside of our control are: the location of the property, the finished square feet and types of rooms and the amenities that are in place. Those factors we can control are: the appearance of the property inside and out, how aggressively we market the property and the price, including terms. It is critical for us to accept those factors that are beyond our control and to focus on pricing and preparation.

Local Market Observations. Our market is currently steady. Properties are not moving very fast but they are not languishing for months either. Given the current interest rate situation we should continue to experience relatively low mortgage rates and thus the market should remain steady for awhile.

Suggested Price Strategy. My analysis of the comparable properties suggests a list price range of $------- to $-------. This range should achieve your primary goal which is a reasonably quick sale.




Marketing Plan of Action

First Week on the Market Take property photos

- Submit property listing with photos to select real estate websites - Enter listing into MLS system. - Put up "For Sale" sign. - Install lock box. -.Post 814 websites - Prepare E-campaign - Announce to CBT . -. Second Week on the Market

- Schedule and execute property video

-- Invite local Realtors to tour home. - Prepare and place advertisements with select print and online media outlets. - Distribute “Just Listed” postcards - Place Marketing brochures in home - Invite CBT Agent to tour property

Third Week on the Market

- Submit Open House announcement to MLS & Office Sales meeting. - Prepare and distribute special Open House flyer. - Hold Open House. - Assure local brokerage community is aware of listing

On-going

- Handle incoming calls and schedule showing appointments. - Update owner on showings. - Pre-qualify buyers. - Present all offers and recommend counter-offer strategies. - Review price based on agent input & market conditions. - Monitor internet “Dashboard” reports on significant internet sites to ensure positive impact and traffic ASAP - Obtain an acceptable offer(s) on your property! - Negotiate a contract in the best interest of the Seller




Immediate Actions

+

Action

0 Install lock box

0 Install Coldwell Banker® FOR SALE sign

0 Place information on 814 real estate websites

Target Date

0 Submit information to Multiple Listing Service (MLS)

0 Promote at Coldwell Banker office sales meeting

0 Hold Coldwell Banker office preview

0 Design and distribute property information brochures

0 Distribute JUST LISTED postcards to target areas

0 Promote through local Association of REALTORS®

0

0




WEB MARKETING PLEDGE

Seller(s) ________________________________________________________________________

Seller(s) Address __________________________________________________________________

Phone: Home__________________ Office_____________________ Mobile _________________

Your property information will be submitted to 814 Web sites on the internet, including:

coldwellbanker.com We will make information about your property available on our award-winning Web site,

and promote it online - 24/7 - with unique resources like Coldwell Banker Personal Retriever® and My

Coldwell Banker".

REALTOR.com® - Your property will also receive added exposure through REALTOR.com, the official Web site of

the National Association of REALTORS®.

Local MLS - We will prepare a plan for your property to appear in the Williamsburg local Multiple Listing

Service Web site.

Your property information will also be submitted to the following Web sites:

We believe that we, Coldwell Banker Traditions, have the most comprehensive marketing platform in southeast Virginia. It is our

pledge and our mission to place your listing in the hands of the right consumers for your property. You will find an exhaustive

collection of websites that we will employ to assure that your property is accessible to any potential buyer that may be currently

considering a real estate purchase. This blend of key internet sites has been meticulously assembled to assure our clients have a

distinct advantage over the competition. We invite you to review the attached Internet Marketing Program and are confident

you will find it superior to any other marketing effort in the market place. Should you have any questions or concerns regarding

our marketing program, please ask your agent the hard questions, and you will find that all our people are well versed at the

various websites, and can answer any and all of the questions you may have in regards to our marketing and promotion of your

property

Multiple Images of your Property will be used in the Marketing of your listing.

Your property will be submitted to the Coldwell Banker Personal Retriever® service,

which informs potential buyers that your property may meet their search criteria.

Inquiries about your property from online customers will be responded to in a timely manner.

Coldwell Banker Real Estate Corporation will use various forms of national advertising to bring buyers to coldwellbanker.com

to view your property.

Each Web site that features your property information will provide buyers with multiple ways to inquire about the

property.

http://realtor.com/




Home Enhancement

We will work with you to develop a custom tailored home enhancement plan that can make a dramatic difference in how quickly your home sells and the price you can obtain.

How buyers see your property Within 15 seconds a buyer has developed

an opinion of your property. This is why we will help you look at your house through "buyers' eyes" and make changes and enhancements that establish the right first impression.

By preparing your home for sale, we'll assist you in realizing the best price obtainable in the shortest period of time.

Proven techniques

Coldwell Banker® has developed an exclusive Home Enhancement Guide and Video to provide you with proven marketing techniques to help you prepare your house for sale. These home enhancements require a minimum amount of time and expense to complete, and are designed to make your house stand out from the competition.

Home enhancements can more than

pay for themselves in stronger offers from buyers.




Home Enhancement Checklist

Exterior

0 Keep grass mowed, shrubs trimmed

0 Pick up lawn tools, toys and newspaper, sweep front walkway

0 Clean up after pets

Interior

0 Stage your home to sell 0 Pick up toys and shoes; make up beds and put clothes away

0 Prepare tables with flowers and place

settings; set out a game or "coffee table" book

0 Turn off the television; play soft back- ground music

0 Tidy up bathrooms; set out show towels

0 Open drapes and shades, and turn on

lights to make your house look bright and cheerful

0 Set a comfortable temperature

0 Do a quick dusting and give the carpets a

once-over with the vacuum; straighten rugs; empty wastebaskets

0 Open windows to freshen rooms

0 Keep pets out of the way; make sure all pet areas are clean and free of odor

Special tips for showings

0 Secure jewelry, cash, prescription medications and other valuables

0 It is usually best if you can leave while your house is being shown

0 If people who are not accompanied by an

agent ask to see your property, please refer them to us; we will pre-screen them

0 Please save business cards of all agents who show your property




Home Warranty

Offering a home warranty will enhance the marketability of your property.

A popular feature for buyers

A home warranty builds buyer confidence by providing repair-or-replace coverage for major home operating systems and appliances for one full year after the closing.*

Protects your budget

A home warranty can help protect you from unexpected repair bills. Optional coverage for your property while it is on the market can give you additional peace of mind.

Additional marketing impact

Special marketing materials will promote your property to potential buyers and help it stand out above the competition.

*See specific plan application for details.




Seller Disclosure

Full written disclosure of the property's condition can be essential to a successful sales transaction.

Appealing to buyers

Complete disclosure attracts more buyers by building buyer confidence and peace of mind.

A stronger selling price

By providing a Seller's Disclosure Statement you make it clear to buyers that the price of your property reflects its disclosed condition.

Reduce misunderstandings

Disclosure helps reduce misunderstandings that can lead to delayed closing, renegotiation, and even litigation.

Updated information

It is important to keep the Seller's Disclosure Statement updated to reflect any changes in the property during the time it is being marketed.




Qualifying Buyers

Our goal is to bring you financially prequalified buyers through our preferred Mortgage Services to help ensure a successful transaction.

Through our Internet Marketing Platform Coldwell Banker Traditions’ is able to provide 40% of the buyer’s to our seller’s properties, we pride

ourselves on providing a strong mortgage platform.

Prequalification

A potential buyer for your house can be prequalified or preapproved by Coldwell Banker Mortgage, or another reputable lender, for a loan amount necessary for the purchase of your property.

Financial information

on other buyers We will seek financial qualifying information on buyers represented by other brokers.




A Word Of Caution

In order to maintain the strongest negotiating position, we recommend that you do not discuss the following information with any buyers or other real estate agents.

+ Reason for selling

+ Urgency to sell

+ Willingness to consider an

offer less than listing price

+ Financing terms you would

accept

+ Personal property you might be

willing to include

+ Timing and benefits from your company

+ Any other confidential information




Closing The Sale

When an offer is presented, we will negotiate on your behalf to help you obtain the most favorable price and terms, and we will work on your behalf throughout the transaction to successfully close the sale.

Understanding your choices and meeting your needs

Our aim is to reach a purchase agreement that is favorable and protective for you. We will present all offers in an objective fashion, review and explain their terms and conditions. (including an estimate of your net proceeds), and help you evaluate how an offer fits your goals. You will be able to accept, reject, or counter any offer that is submitted.

Handling the details and keeping you informed

We will monitor the progress of the transaction, including the satisfaction of contingencies and conditions. We will continue to work on your behalf in dealing with the buyer's broker, and we will keep you informed and answer your questions throughout the entire transaction.




Important Factors In Choosing A Real Estate Agent

A variety of factors influence a seller's decision to list with a particular real estate agent.

Source: National Association of Realtors

®





What Sellers Want Most From Real Estate Professionals

Real estate agents can best serve their clients when they fully understand what their clients expect from them.

Source: National Association of Realtors®


Resume

Angela McKendrick

Experience: 1998-Present: Real Estate Agent specializing in single family, multi-family, condominiums, and land sales. 1994-2002: Marketing Director for McCormick Company.

Affiliations: Greater Baltimore Board of Realtors. Maryland Association of Realtors. National Association of Realtors. Residential Sales Council.

Education: Columbia University North Carroll High School Professional Courses sponsored by the National Association of Realtors.

Community: Former American Cancer Society "Person of the Year." Hunt Valley Community Association. Greater Baltimore Association. Scoutmaster Troop 211.

Personal: Married to Jason McKendrick. Children: David (31) and Anna (26). Hobbies: Golf and Tennis.



Customer References

Sellers...

Fred & Susan Fredericks 23 Elm Street 822-4554

Joe & Lisa Johnson 1400 N. Timonium Road 922-2222

Ron & Dawn Larkin 2311 E. Roundtop Circle 444-3948

Debra Jones 433 Forest Drive 231-6932

Don & Julia Smith 32 E. Running Road 211-4599

Len & Hanna Leonard 443 Forest Drive 343-6798

Buyers...

Mark & Joan Dawson 2300 S. Timonium Road 666-3033

Suzanne Swift 22 Forrest Avenue 667-9888

Ron & Joan Burns 55 W. Running Road 333-9843

Joe & Ann Reese 321 Pine Forest Lane 222-4563

Robert Johnson 324 82nd Terrace 342-6879

Jay & Sarah Volkers 75 Winding Way 234-1098



®

We Are Ready To Go To Work For You NOW!

We are prepared to fulfill the promises in the Coldwell Banker Service Guarantee. Your satisfaction is our top priority.

Seller

The Coldwell Banker tradition

of service

You will be backed by the extensive resources and the nearly 100-year heritage of the premier real estate organization.

Our local Coldwell Banker office

You will benefit from the marketing expertise of our team of dedicated real estate professionals.

My personal commitment

I will devote my energy to meeting your needs, and I will stay in touch with you and keep you informed throughout the transaction.



In Conclusion

When you choose Angela McKendrick

and Coldwell Banker Traditions you

will receive:

+ Excellent service and support.

+ A market analysis of your home.

+ A winning marketing plan.

+ Every effort to sell your home promptly.

+ The resources of the entire Coldwell Banker Traditions Platform.

listing presentation toolkit

Documents

coldwell banker brand

home office

gri office

gri agent office

equal housing opportunity

equal opportunity company

real estate internet

deep run court hunt