listing presentation for 105 alanna ct yorktown

Coldwell Banker®

Listing PresentationPrepared especially for:

Teresa Hodges

For Marketing the Property Located at:

105 Alanna Ct

Prepared by:Orrin Banner, CDPE,SFR

Sales Associate

Office: 757-926-4845Office Fax: 757-345-5119E-mail: [email protected]: 757-345-5119Mobile: 757-871-9466

Coldwell Banker Traditions

710 Thimble Shoals RD.Newport News VA 23606

Date: December 10, 2014

©2014 Coldwell Banker Real Estate LLC. Coldwell Banker is a registered trademark licensed to Coldwell Banker RealEstate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned AndOperated.

December 10, 2014

Teresa Hodges105 Alanna CtYorktown VA 23690

Dear Ms. Hodges:

Thank you very much for giving me the opportunity to present the enclosed proposalto market your home. I appreciate the time you spent with me on the phoneyesterday reviewing the future needs you could have in marketing your home. I thinkthe information I sent yesterday will help you with an overview of the market. You will receive competent and professional service when you select me and ColdwellBanker Traditions to represent you. We have represented many families in this areaconcluding transactions that realize maximum value in a reasonable time. I hope youwill select me as your agent in this very important transaction. I hope the information included on me and Coldwell Banker Traditions will confirm

that I am best qualified to market your home. If you have any questions please feelto contact me.

Sincerely,

Orrin Banner, CDPE,SFRSales Associate, REALTOR®

A Message From The President

Budge Huskey was promoted to president and chief executive officer ofColdwell Banker Real Estate LLC on January 1, 2013, after serving aspresident and chief operating officer since June 2010. Huskey succeedsJim Gillespie who is now chairman emeritus.

As chief executive officer, Huskey oversees marketing, operations,learning and field services supporting 82,000 Coldwell Banker® salesassociates in 3,100 offices in 51 countries and territories around theworld. Huskey is a nationally recognized housing industry leader whoregularly represents the Coldwell Banker brand in interviews with majormedia outlets.

Prior to joining Coldwell Banker Real Estate, Huskey had spent the previous 12 years in severalexecutive positions with NRT, the nation's largest residential real estate brokerage.

Huskey began his real estate career as an agent in 1984 with family-owned Huskey Realty wherehe stayed until joining NRT in 1998 as a branch manager for Coldwell Banker Residential RealEstate in Longwood, Fla. He eventually became a district and regional manager in theorganization's Central Florida region before being named in 2004 as president and chiefoperating officer of NRT's Coldwell Banker Residential Real Estate in Florida.

He remained in this position until 2007 when he was promoted to executive vice president ofNRT's Coldwell Banker Southeastern region. In this role he oversaw the strategic initiatives ofmore than 120 Coldwell Banker Residential Real Estate and Coldwell Banker ResidentialBrokerage offices in Florida, Dallas/Ft. Worth and Atlanta, which generated annual salesvolume in excess of $10 billion dollars. He also was responsible for oversight of NRT's REOExperts, one of the nation's largest REO asset management firms.

Well regarded in the real estate industry, Huskey served as president of the Orlando Associationof Realtors, where he was honored as Realtor of the Year, and director and committeechairperson for the Florida Association of Realtors. Huskey currently serves as a NationalAssociation of Realtors Director and serves on the Strategic Planning Committee. He won the2006 Coldwell Banker Chandler Barton Award representing dedication and service to theColdwell Banker brand. He is routinely recognized by Inman News as one of the Most InfluentialPeople in Real Estate.

Huskey is a 1981 graduate of Mercer University who earned an MBA in 1984 from Wake ForestUniversity.

Budge HuskeyPresident and CEOof Coldwell Banker

Real Estate LLC

Orrin Banner, CDPE,SFR


Legacy and Network

n Global presence: in 51 countries and over 3,100 offices worldwide

n Over 100 years of real estate experience

n $140.1 billion in US sales volume in 2012

Over 100 Years of Real Estate Innovation

The real estate company was founded on August 27, 1906 on the heels ofthe devastating 1906 fire and earthquake that leveled San Francisco. Ayoung real estate agent, Colbert Coldwell saw the need for honest,knowledgeable real estate services to help the city rebuild. As thecompany grew, he hired Arthur Banker as a member of his staff. The twobusinessmen eventually formed a partnership, and in 1914 officiallynamed the company Coldwell Banker®.



Real Trends Top 500 Report*

(in Billions)

Real Trends Top 500 Report

*Based on performance of brokerages ranked in REAL Trends Top 500 firms, reported May 2013 for FY 2012.



How Coldwell Banker®

Meets The Needs Of Sellers

While others may talk about customer service, we ask, listen,and take action.

Listening to our customers

We continually survey our customersto find out what is important to them.For us, the listening and learning never stops.

Guaranteed service standards

We develop service standards based on what we hear from our customers, and we put our service standards in writing with the Coldwell

Banker Seller Services Guarantee.

Customized marketing plan

We carry out our promises with a MarketingAction Plan specifically designed to meet theneeds of each seller.

We deliver consistent, predictable,

reliable performance — Guaranteed!



What Is Important To You

In The Sale Of Your Property?

We have asked thousands of home sellers what is important tothem. Most share five priorities:

n The best price

n The shortest time

on the market

n Convenience

n Good communications

n Diligent effort by us

Rank the following needs in order ofimportance, 1 to 5:(1 = not concerned to 5 = concerned)

Broker's qualifications _______Home enhancementrecommendations _______Pricing _______Marketing and advertising _______Promotion on the Internet _______Open houses _______Avoiding inconvenience _______Staying informed _______Time on market _______Security of your property _______Buyer's financial qualifications _______Financing options _______Negotiation strategy _______Closing costs and net proceeds _______Handling the details _______Post-sale follow up _______Other _______



Marketing Action Plan

We carry out our promises with a plan uniquely designed for eachproperty.

Promotional strategy

We will work with you to develop amarketing plan to attract prospectivebuyers to your property.

Property Preview

We will conduct an office preview ofyour property.

Price and terms offered

A thorough Competitive Market Analysis is thekey to determining realistic price and terms.

Negotiating and managing the sale

We will work to pre-qualify and pre-approveprospective buyers, negotiate terms that arefavorable for you, and manage the details of thetransaction.



The Coldwell Banker®

Seller Services Guarantee

n Coldwell Banker was the firstnational brand to guarantee itsservices

n This Guarantee outlines thefull scope of services I willperform as your exclusivelisting agent

n List your home with theconfidence a Guaranteeprovides



coldwellbanker.com

n Coldwell Banker® has moreunique web visitors than anyother real estate brand*

n Coldwellbanker.com had over 28million visits in 2012

n Featuring lifestyle, affordabilityand keyword search tools for fastand easy browsing

n Multiple images and videoshowcase unique features of yourhouse

*Nielsen/Net Ratings Report for real estate Websites, January-December 2012.



Coldwell Banker® Web Partnerships

Your house will also be promoted oneight partner websites



An Innovation Leader

n Use a multi-screen approach to reach the new generation of buyers:

n The first national real estate brand to customize our site forsmartphone screens such as the Blackberry and iPhone

n The first to have listings on GPS

n The first national real estate brand to launch an iAd for iPad

n A listing distribution strategy:

n Delivers listings to sites such as Realtor.com, Trulia, Zillow,Yahoo! Real Estate & more



An Innovation Leader continued

n Coldwell Banker On Location is the first dedicatedvideo real estate channel on YouTube

n Video topics include:

n Agent videos

n Office videos

n Video listings

n Community videos

n Smart tips and news related videos

n Allows buyers to search for videos via a map

n First to use dynamic IP lookup on the channel



Information Sources Used

By Buyers In Home Search

(% of Home Buyers)

Source: The National Association of Realtors® Profile of Home Buyers and Sellers.



Rapid Response

n When homebuyers inquire about your home, they want a rapid response

n Our proprietary lead management tool lets me and my team answerevery lead quickly and professionally



Personal Touch &

Timely Response

You will hear from me regularly on the progress of our marketingactivities.

Results

We will report the results of eventssuch as open houses and propertyshowings.

Trends

We will discuss current trends in buyeractivity, interest rates and competitiveprices.

Suggestions

We will share suggestions from other realestate professionals who have previewed orshown your property.

Progress

We will provide a weekly progress report on thepromotion and sale of your property.



Presenting

Coldwell Banker Concierge®

We'll sell your house and help you take care of the details thatgo along with it.

The Coldwell Banker Concierge

program is a convenient, time-savingservice that will help make your houseselling experience smoother.

Service Providers

Through the Coldwell Banker

Concierge program we will provideyou with the names and phone numbersof service providers from our listin your neighborhood. ParticipatingColdwell Banker offices will callthe providers you need and arrangeappointments that are convenient for you.

Ongoing Service

We also offer our assistance well after you'rein your new home.

It's just one more way your local

Coldwell Banker office is making

house selling simpler.



The Steps to Selling a Home



An Important Message About

The Value of Your House

Market Value

Your house has many values to the taxassessor, your lender and insurancecompany, and to you. It also has what'scalled "market value" to prospectivebuyers.

The best price obtainable can only bedetermined by testing the market andchallenging the competition. In the end,the market dictates the value based oncurrent conditions, number of HomeBuyers, etc.

Competitive Market Analysis

The price at which you choose to market yourproperty will be an estimate of the "test results"once your house is placed on the market. Tohelp determine a price for your home, aCompetitive Market Analysis is included inyour customized Marketing Action Plan.

Buyers do "comparison shopping" and theCompetitive Market Analysis focuses onproperties on the market competing for buyerattention. Houses that have been recently sold,and houses that did not sell, are also examinedto see what recent buyers were and were notwilling to pay.

The price of your house must attract

enough attention among buyers and

brokers to generate showings and offers.



What Affects The Market

Value Of Your Property?

In understanding the market value of your property, we must deal withsome factors that are "given" — we have no control over them:

Physical qualities of your property

q Location

q Age

q Size of house and lot

q Floor plan and architectural style

Market Conditions

q Interest rates and availability offinancing

q Buyer demand

q Prices of recently sold properties

q State of the economy

q Seasonal demand

The Competition

q The number of similar properties for sale

q Their prices, financing terms, location andphysical condition

Some factors have no effect on the

current value of your property:

Original price

q What you originally paid for your house

Needed proceeds

q The cash proceeds you want or need fromthe sale

Opinions

q What people say your property is worth



What Is The Best Price

Obtainable For Your Property?

Buyers dictate the best price obtainable.

Buyers compare properties

Home Buyers engage in comparisonshopping. They will not pay morefor a property than they could payfor another, similar one.

Realistic prices attract buyers'

attention

The price at which your house ismarketed must attract enough attentionamong buyers to generate showingsand offers.

A Competitive Market Analysis will

give you a solid foundation for the

realistic pricing of your property

by showing what buyers are willing

to pay.

Recently Sold

Reveals what buyers have actually paidfor similar properties.

Currently for sale

Shows the properties that are competingfor buyers' attention right now.

Did not sell

Demonstrates what buyers have notbeen willing to pay under currentmarket conditions.



Pricing Your Property

The higher a property is priced above realistic market value, the more time it will take to sell and the less interest it will attract.

n If your property is priced right, morebuyers will be interested when it firsthits the market.

n Since buyers base their selectionon fair market value, not the askingprice, more buyers will consider yourproperty when it is priced competitively.

n Lenders rely on independent fee appraisers toverify that a sale price is at fair market value.Therefore, if a property fails to appraise at fairmarket value, it will either force the buyer tomake up the difference in cash or cause thesale to fall through.



Setting the Right Price

Priced right and ready to show opens your home to a great number ofpotential buyers.



Immediate Actions

Over the next few days, we will take the following initial stepsto find a buyer for your property:

Action

q Install lock box

q Install Coldwell Banker® FOR SALE sign

q Place information on coldwellbanker.com

q Submit information to Multiple Listing Service (MLS)

q Promote at Coldwell Banker office sales meeting

q Hold Coldwell Banker office preview

q Prepare property information flyers

q Distribute JUST LISTED notices to target areas

q Promote through local Association of REALTORS®

q ________________________________________

q ________________________________________

Target Date

_______________

_______________

_______________

_______________

_______________

_______________

_______________

_______________

_______________

_______________

_______________



Make Your House Stand

Out In The Marketplace

The Coldwell Banker® Homebuyer Ready Program.

Helps you...

n Attract more buyers

n Minimize negotiations forthe right price

n Decrease the likelihood ofa sale falling through due tounexpected surprises

We'll help you complete the stepsnecessary for a Homebuyer Ready home.We'll recommend and contact preferredcompanies — you select who will workwith you. And we'll promote your housewith distinctive yard signs, advertisingand a special seller's marketing packet.



Home Enhancement

A custom plan to enhance your property's appearance, including:

n Identify problem areasn Smaller roomsn Room with unattractive view

n Share tactics to addressn Furniture placementn Rug Removaln Paint colors

n Recommended specialistsn Handymann Paint contractorn Cleaning servicen Yard servicen Pool cleaning and deck refreshn Home staging designers



Home Enhancement Checklist

Exterior

q Keep grass mowed, shrubs trimmed

q Pick up lawn tools, toys andnewspaper, sweep front walkway

q Clean up after pets

Interior

q Pick up toys and shoes; make up bedsand put clothes away

q Prepare tables with flowers and placesettings; set out a game or "coffee table"book

q Turn off the television; play soft back-ground music

q Tidy up bathrooms; set out show towels

q Open drapes and shades, and turn onlights to make your house look brightand cheerful

q Set a comfortable temperature

q Do a quick dusting and give the carpets aonce-over with the vacuum; straighten rugs;empty wastebaskets

q Open windows to freshen rooms

q Keep pets out of the way; make sure all petareas are clean and free of odor

Special tips for showings

q Secure jewelry, cash, prescriptionmedications and other valuables

q It is usually best if you can leave while yourhouse is being shown

q If people who are not accompanied by anagent ask to see your property, please referthem to us; we will pre-screen them

q Please save business cards of all agentswho show your property



Home Warranty

Offering a home warranty will enhance the marketability of your property.

A popular feature for buyers

A home warranty builds buyer confidenceby providing repair-or-replace coveragefor major home operating systems andappliances for one full year after theclosing.*

Protects your budget

A home warranty can help protect you fromunexpected repair bills. Optional coverage foryour property while it is on the market can giveyou additional peace of mind.

Additional marketing impact

Special marketing materials will promote yourproperty to potential buyers and help it standout above the competition.

*See specific plan application for details.



Coldwell Banker®

Home Protection Plan

You can sell your house faster and for a higher price with theColdwell Banker® Home Protection Plan.

Service you can count on

With reliable service from pre-screenedcontractors - all with just one phonenumber. Call AHS 24 hours a day, 365days a year. We handle the rest.

Additional marketing impact

Home warranties give the seller a betterchance of selling, in a shorter amountof time, and for more money.

Protects your budget

A home warranty can help protect you fromunexpected repair bills and give you peace ofmind.

A popular feature for buyers

A home warranty builds buyer confidence byproviding repair-or-replace coverage for majorhome operating systems and appliances for onefull year after the closing.*

*See specific plan application for details.



Seller Disclosure

Full written disclosure of the property's condition can beessential to a successful sales transaction.

Appealing to buyers

Complete disclosure attracts morebuyers by building buyer confidenceand peace of mind.

A stronger selling price

By providing a Seller's DisclosureStatement you make it clear to buyersthat the price of your property reflectsits disclosed condition.

Reduce misunderstandings

Disclosure helps reduce misunderstandings thatcan lead to delayed closing, renegotiation, andeven litigation.

Updated information

It is important to keep the Seller's DisclosureStatement updated to reflect any changes in theproperty during the time it is being marketed.



Qualifying Buyers

Our goal is to bring you financially prequalified buyers through Coldwell Banker

®

Mortgage Services to help ensure a

successful transaction.

Prequalification

A potential buyer for yourhouse can be prequalified orpreapproved by Coldwell Banker

Mortgage, or another reputablelender, for a loan amount necessaryfor the purchase of your property.

Financial information

on other buyers

We will seek financial qualifyinginformation on buyers representedby other brokers.



A Word Of Caution

In order to maintain the strongest negotiating position, werecommend that you do not discuss the following informationwith any buyers or other real estate agents.

n Reason for selling

n Urgency to sell

n Willingness to consider anoffer less than listing price

n Financing terms you wouldaccept

n Personal property you might bewilling to include

n Timing and benefits from yourcompany

n Any other confidential information



Important Factors In

Choosing A Real Estate Agent

A variety of factors influence a seller's decision to list with aparticular real estate agent.

Source: National Association of Realtors®

Profile of Home Buyers and Sellers.



What Sellers Want Most From

Real Estate Professionals

Real estate agents can best serve their clients when they fullyunderstand what their clients expect from them.

Source: National Association of Realtors®

Profile of Home Buyers and Sellers.



Résumé

Orrin Banner

Experience:

Retail manager for 40 yearsOwner of Buy-Rite Furniture untill 2011Real estate owner and investor since 1981Real estate sales since 2010

Affiliations:

REIN Real Estate Information NetworkVA. Pennisula Board of REALTORSVA. Board Of REALTORSNational Board of REALTORS

Education:

G.C. Murphy Managment Training Program 1978CDPE 2011 (Certified Distressed Property Expert)SFR 2011 (Short sale,Forclosure Resource)

Community:

Freedom Life ChurchBoy Scout troop #6Denbigh Warwick Business Assoc.

Personal:

Father of 4 grown childrenEnjoy sailing and remodeling projectsPeople person; passing on the power of positive thinkingBoy Scouting and Camping

In Conclusion

When you choose Orrin Banner

you will receive:

n Excellent service and support.

n A market analysis of your home.

n A winning marketing plan.

n Every effort to sell your home promptly.

n The resources of Coldwell Banker Traditions.

List Your Home Now

with Orrin Banner!



listing presentation for 105 alanna ct yorktown

Documents

coldwell banker brand

coldwell banker realestate

real estate career

presidentbudge huskey

huskey succeedsjim gillespie

chief operating officer

equal housing opportunity

orrin banner