list of statements indexed

62
020-I like to stand out in a crowd-Personal View 021-I find my career satisfying-Personal View 022-I do not like to show my real feelings-Personal View 023-It is important to be attractive to the opposite sex-Personal View 024-In a job, security is more important than money-Personal View 025-I cant stand even a little untidiness-Personal View 026-I enjoy entertaining people at home-Personal View 027-I usually speak my mind, even if it upsets people-Personal View 028-I find that I'm easily swayed by other peoples views-Personal View 029-I like to enjoy life and dont worry about the future-Personal View 030-My friends are more important to me than my family-Personal View 031-I pray / perform Pujas regularly-Personal View 032-I do not like to depend on other people-Personal View 033-I am optimistic about the future-Personal View 034-I would describe myself as being somewhat Westernised-Personal View 035-I am not in favour of the spread of so much Western culture and habits-Personal View 036-I would like my children to be ahead of others even if it means a lot of pressure-Personal View 037-We feel more unsafe nowadays than earlier-Personal View 038-I think the quality of most products are better than what they were earlier-Personal View 039-These days, success and achievement matter more than self respect-Personal View 040-I consider myself to be a spiritual/religious person-Personal View 041-I enjoy spending time with my family-Personal View [+10/03] 042-Children should be allowed to express themselves freely-Personal View 043-How I spend my time is more important than the money I make-Personal View 044-I like to understand about nature-Personal View 045-I think we should strive for equality for all-Personal View 046-I look on the work I do as a career rather than just a job-Personal View 047-I like taking risks-Personal View 093-It is ok to work in unconventional careers-Personal View [+07/08] 094-It is important to change jobs frequently for a faster career growth-Personal View [+07/08] 095-I don’t need to go abroad to be successful-Personal View [+07/08] 048-Music is an important part of my life-Personal View 049-You should seize opportunities in life when they arise-Personal View 050-If at first you do not succeed you must keep trying-Personal View 051-I think its important to have a lasting relationship with one’s husband/wife-Personal View 052-I want to get to the very top in my career-Personal View 053-It's important my family thinks I'm doing well in my life-Personal View 054-There's little I can do to change my life-Personal View 055-I would like to set up my own business one day-Personal View 056-Real men don't cry-Personal View

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Psychographics

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Page 1: List of Statements Indexed

020-I like to stand out in a crowd-Personal View

021-I find my career satisfying-Personal View

022-I do not like to show my real feelings-Personal View

023-It is important to be attractive to the opposite sex-Personal View

024-In a job, security is more important than money-Personal View

025-I cant stand even a little untidiness-Personal View

026-I enjoy entertaining people at home-Personal View

027-I usually speak my mind, even if it upsets people-Personal View

028-I find that I'm easily swayed by other peoples views-Personal View

029-I like to enjoy life and dont worry about the future-Personal View

030-My friends are more important to me than my family-Personal View

031-I pray / perform Pujas regularly-Personal View

032-I do not like to depend on other people-Personal View

033-I am optimistic about the future-Personal View

034-I would describe myself as being somewhat Westernised-Personal View

035-I am not in favour of the spread of so much Western culture and habits-Personal View

036-I would like my children to be ahead of others even if it means a lot of pressure-Personal View

037-We feel more unsafe nowadays than earlier-Personal View

038-I think the quality of most products are better than what they were earlier-Personal View

039-These days, success and achievement matter more than self respect-Personal View

040-I consider myself to be a spiritual/religious person-Personal View

041-I enjoy spending time with my family-Personal View [+10/03]

042-Children should be allowed to express themselves freely-Personal View

043-How I spend my time is more important than the money I make-Personal View

044-I like to understand about nature-Personal View

045-I think we should strive for equality for all-Personal View

046-I look on the work I do as a career rather than just a job-Personal View

047-I like taking risks-Personal View

093-It is ok to work in unconventional careers-Personal View [+07/08]

094-It is important to change jobs frequently for a faster career growth-Personal View [+07/08]

095-I don’t need to go abroad to be successful-Personal View [+07/08]

048-Music is an important part of my life-Personal View

049-You should seize opportunities in life when they arise-Personal View

050-If at first you do not succeed you must keep trying-Personal View

051-I think its important to have a lasting relationship with one’s husband/wife-Personal View

052-I want to get to the very top in my career-Personal View

053-It's important my family thinks I'm doing well in my life-Personal View

054-There's little I can do to change my life-Personal View

055-I would like to set up my own business one day-Personal View

056-Real men don't cry-Personal View

Page 2: List of Statements Indexed

057-I prefer to work as part of a team than work alone-Personal View

058-I consider myself to be a creative and artistic person-Personal View

059-I worry about violence and crime around me-Personal View

060-I often do things on the spur of the moment-Personal View

061-I don't want responsibility, I'd rather be told what to do-Personal View

062-It is more important to do your duty than to live for your own enjoyment-Personal View

063-It is important that a company acts ethically-Personal View

064-It is important to continue learning new things throughout your life-Personal View

065-It is important to be well informed about things-Personal View

066-I have a keen sense of adventure-Personal View

067-I am willing to sacrifice my time with my family in order to get ahead-Personal View

068-A woman's place is in the home-Personal View

069-The amount of money a person has tells you about how successful he/she is-Personal View

070-I prefer to spend a quiet evening at home than go out-Personal View

071-I don't like to judge other people on the way they choose to live their life-Personal View

072-I am willing to work for a good cause without payment-Personal View

073-I worry a lot about myself-Personal View

096-Religion is important in my life-Personal View [+07/08]

097-Life should be more than just a career-Personal View [+07/08]

074-I try to keep up with developments in technology-Personal View

075-It is important to respect traditional customs and beliefs-Personal View

076-I consider myself interested in Fine art, Theatre, Music-Personal View

077-I am interested in culture from different parts of India and the world-Personal View

078-People have to take me as they find me-Personal View

079-These days it is important to keep a balance between career, family and personal interest-Personal View

080-It is important to me to feel respected by my friends and colleagues-Personal View

081-I like to have a circle of close friends who can support me if things become difficult-Personal View

082-I like to have control over people and things around me-Personal View

083-I like to take up new challenges and changes-Personal View

084-I have a practical outlook on life-Personal View

085-My faith is really important to me-Personal View [+06/05]

086-In this day and age it is important to juggle various tasks at the same time-Personal View [+06/05]

087-I like to pursue a life of challenge, novelty and change-Personal View [+06/05]

088-I am usually the first amongst my friends to know whats going on-Personal View [+07/07]

089-My car is only there to get me from A to B-Personal View [+07/07]

090-I would choose a car mainly on the basis of its looks-Personal View [+07/07]

091-It is important to study in English medium school-Personal View [+07/08]

092-I prefer Indian film music to western music-Personal View [+07/08]

213-I am responsible for everything that happens in my life-Personal View [+03/10]

214-I repent lagging behind in life as I did not concentrate enough on my studies-Personal View [+03/10]

215-I spend more time out of home during week ends-Personal View [+03/10]

216-I usually have my own point of view on key social issues-Personal View [+03/10]

Page 3: List of Statements Indexed

098-I am very satisfied/happy with my standard of living

099-I do not like the idea of being in debt [+10/03]

100-I tend to spend money without thinking [+10/03]

101-I am very good at managing money [+10/03]

102-I read the financial pages of my newspaper [+10/03]

217-I know that my future is financially secure [+10/03]

218-I try to save but end up saving very little [+10/03]

280-I feel financially secure [+11/12]

281-I'm careful with my money [+11/12]

103-I like to try out new food products-Personal View

104-I really enjoy cooking-Personal View [+10/03]

105-I like to try out new dishes – Indian and Foreign-Personal View [+10/03]

106-I enjoy foreign food-Personal View [+06/05]

107-It’s worth paying more for organic food-Personal View [+07/07]

108-I often eat snacks while on the move rather than eating a proper meal-Personal View [+07/07]

219-Food at home is more nutritious than from hotel / restaurant-Personal View [+03/10]

220-I prefer Fried food even though I know it is bad for my health-Personal View [+03/10]

222-Juices / soups are a routine in my daily meal-Personal View [+03/10]

223-I prefer branded packaged foods as they are hygienic-Personal View [+03/10]

224-I often buy branded packaged foods as they are more convenient to use-Personal View [+03/10]

226-I prefer giving cornflakes / oatmeal instead of the regular breakfast to my family-Personal View [+03/10]

393-I like to treat myself to foods that are not good for me [+03/14]

111-When I see a new brand I often buy it to see what it is like-Personal View

112-I am quite interested in shopping through the Internet-Personal View

113-I really enjoy any kind of shopping-Personal View

114-Once I find a brand I like, I tend to stick to it-Personal View

115-Its worth paying extra for good quality products-Personal View

116-I tend to buy brands I see advertised-Personal View

117-I usually buy the best known brands-Personal View

119-I really like it that more and more international brands are available in India nowadays-Personal View

120-I ask people advice before buying new things-Personal View [+10/03]

121-People come to me for advice before buying new things-Personal View [+10/03]

122-I spend a lot of money on toiletries and cosmetics for personal use-Personal View [+10/03]

123-I always look out for special offers / discounts that are given for brands-Personal View [+10/03]

124-I buy goods produced by my own country whenever I can-Personal View [+10/03]

125-I buy fair trade products when available-Personal View [+07/07]

221-Items like desi ghee and full cream milk are building blocks of health regardless of what modern science says about [+03/10]

225-I prefer fresh home cooked food than the packaged / ready to eat food as they have lot of preservatives-Personal Vie [+03/10]

118-If the same product is available unbranded, it is not worth paying more for branded products-Personal View

Page 4: List of Statements Indexed

126-I have refused to buy products from a company of which I disapproved-Personal View [+07/07]

127-I like to buy products from companies who give something back to society-Personal View [+07/07]

133-International brands are better than Indian brands-Personal View [+07/08]

134-I don’t mind spending on expensive brands-Personal View [+07/08]

128-I buy new products before most of my friends-Personal View [+07/07]

129-I think that well-known brands are better-Personal View [+07/07]

130-Celebrities influence my purchase decisions-Personal View [+07/07]

131-With a credit card I can buy the sort of things I couldn’t normally afford-Personal View [+07/07]

135-I prefer to do my grocery shopping in super markets-Personal View [+07/08]

136-Shopping at malls is great fun-Personal View [+07/08]

137-Shopping in supermarket is more convenient than a kirana shop-Personal View [+07/08]

138-I get fresher vegetable at my local vegetable vendor than super markets-Personal View [+07/08]

233-My local vegetable vendor sells me vegetables / fruits at affordable prices-Personal View [+03/10]

234-I wait and watch for reassurance before buying any new product / brand-Personal View [+03/10]

236-I usually buy brands which my shop keeper recommends-Personal View [+03/10]

272-It is safe to make purchases online [+11/12]

276-I usually only go shopping when I have something I really need [+11/12]

277-I tend to hold out on buying things I want until they go on sale [+11/12]

278-I often use the Internet to help plan my shopping [+11/12]

279-I often prefer to pay in cash for things I buy [+11/12]

391-The internet allows me better to understand the advantages of a product or brand [+03/14]

395-Shopping online makes my life easier [+03/14]

396-Convenience of Internet shopping is more important than price [+03/14]

141-I would love to go abroad [+07/07]

142-I like to go back to familiar places for holidays [+07/07]

143-I prefer to take holidays off the beaten track [+07/07]

144-I try to go somewhere different on holiday every time [+07/07]

145-I am willing to spend on a holiday abroad [+07/08]

238-We make a point to go on a holiday atleast once a year [+03/10]

239-We do a lot of shopping while on a holiday [+03/10]

146-I like to follow a well organised routine-Personal View

147-Given a choice I would prefer to use a herbal rather than a non herbal product-Personal View

164-I feel stressed nowadays-Personal View [+07/08]

148-I often worry whether my family is getting adequate nutrition-Personal View

149-I always think of the calories in what I eat-Personal View [+10/03]

150-I am a vegetarian-Personal View [+10/03]

151-I think fast food is all junk-Personal View [+10/03]

152-I do some form of sport or exercise at least once a week-Personal View [+10/03]

132-I usually end up spending more than I intend to when shopping in a super market-Personal View [+07/08]

Page 5: List of Statements Indexed

153-Because of my busy lifestyle, I don't take care of myself as well as I should-Personal View [+10/03]

154-I trust homeopathic medicine-Personal View [+10/03]

155-I like to eat foods which may not be good for my health-Personal View [+10/03]

156-I always check the nutritional content of food-Personal View [+06/05]

157-I always look for the light/diet versions of food and drink-Personal View [+06/05]

158-Most of the time I’m trying to lose weight-Personal View [+06/05]

159-I consider my diet to be very healthy-Personal View [+07/07]

160-I am eating more healthy food than I have in the past-Personal View [+07/07]

161-I have to be really ill to go to the doctor-Personal View [+07/07]

163-I have a periodic health check-up even when I’m feeling fine-Personal View [+07/07]

165-Women shouldnt go out to work of they have small children-Personal View

166-People prefer living in nuclear families since it gives them greater individual freedom-Personal View

167-There is nothing wrong in elders staying by themselves-Personal View

168-Men should share in household chores-Personal View

169-I am always looking for new ideas to improve my home-Personal View [+10/03]

171-Divorce is a necessary evil-Personal View [+07/08]

172-I can tell my parents about my girl / boy friend-Personal View [+07/08]

173-Women must continue working even after marriage-Personal View [+07/08]

174-Family is not complete without a male child-Personal View [+07/08]

175-It is okay if the wife earns more than her husband-Personal View [+07/08]

170-Men and women should share household responsibilities equally-Personal View

176-Children have to eat what mothers give them-Personal View [+07/08]

177-My children know more about electronics than I do-Personal View [+07/08]

178-I do not necessarily subscribe to all the values my family stands for-Personal View [+07/08]

241-I don't unnecessarily interfere in my family issues-Personal View [+03/10]

242-I prefer being in a joint family-Personal View [+03/10]

243-My family comes first, then me-Personal View [+03/10]

245-The decisions taken by the head of my family is always final and binding-Personal View [+03/10]

162-When I’m ill, I wait for the problem to go away rather than treating it with medicines or cures-Personal View [+07/07]

240-I think the customs and beliefs from my parents’ generation are not relevant anymore-Personal View [+03/10]

244-I prefer nuclear family over joint family because they allow more freedom and independence-Personal View [+03/10]

Page 6: List of Statements Indexed

elements

vert% 100% 100% 100% 100% 100% 100% 100%

vert% 20% 14% 18% 17% 18% 22% 22%

vert% 21% 10% 19% 21% 21% 19% 19%

vert% 17% 11% 16% 12% 15% 19% 17%

vert% 17% 9% 14% 9% 14% 12% 19%

vert% 23% 11% 22% 22% 18% 13% 20%

vert% 37% 40% 38% 26% 34% 42% 36%

vert% 33% 19% 32% 28% 25% 31% 32%

vert% 21% 14% 21% 24% 18% 13% 24%

vert% 17% 11% 17% 12% 15% 18% 21%

vert% 18% 13% 17% 13% 17% 12% 17%

vert% 22% 16% 22% 16% 22% 25% 22%

vert% 32% 35% 34% 32% 31% 23% 28%

vert% 27% 28% 28% 28% 28% 17% 27%

vert% 26% 26% 26% 31% 25% 25% 30%

vert% 16% 9% 15% 13% 16% 12% 18%

vert% 18% 11% 16% 20% 12% 14% 20%

vert% 30% 35% 33% 21% 37% 25% 30%

vert% 20% 11% 20% 20% 15% 24% 19%

vert% 26% 20% 23% 19% 23% 29% 29%

vert% 21% 14% 20% 23% 17% 15% 22%

vert% 19% 10% 18% 17% 16% 14% 17%

vert% 31% 28% 31% 26% 30% 29% 25%

vert% 28% 23% 31% 24% 25% 19% 25%

vert% 21% 12% 22% 18% 22% 18% 25%

vert% 32% 22% 30% 27% 25% 41% 31%

vert% 25% 16% 24% 21% 20% 16% 23%

vert% 19% 11% 20% 21% 13% 10% 18%

vert% 17% 10% 16% 13% 12% 12% 17%

vert% 19% 13% 17% 15% 18% 12% 22%

vert% 25% 21% 22% 22% 21% 39% 23%

vert% 22% 23% 22% 18% 20% 14% 16%

vert% 20% 9% 19% 20% 18% 16% 18%

vert% 27% 20% 29% 26% 25% 20% 24%

vert% 27% 21% 28% 30% 26% 24% 25%

vert% 30% 21% 30% 28% 24% 17% 25%

vert% 21% 11% 24% 19% 19% 18% 22%

vert% 25% 21% 27% 22% 24% 19% 21%

vert% 20% 9% 19% 15% 17% 18% 20%

vert% 30% 21% 29% 24% 27% 31% 35%

vert% 19% 13% 19% 17% 15% 22% 23%

Total Sample

Rath Vanaspati

Dalda Vanaspati

Wipro Sunflower Vanaspati

Gagan Vanaspati

Nature Fresh

Vanaspati

Dhara Groundnut

Page 7: List of Statements Indexed

vert% 19% 11% 18% 20% 18% 12% 19%

vert% 18% 7% 17% 18% 16% 13% 18%

vert% 32% 24% 30% 27% 29% 37% 38%

vert% 14% 10% 12% 10% 13% 15% 18%

vert% 26% 19% 26% 19% 22% 35% 24%

vert% 23% 20% 25% 26% 22% 11% 26%

vert% 22% 19% 25% 23% 22% 17% 20%

vert% 27% 19% 29% 29% 24% 27% 26%

vert% 33% 29% 33% 30% 32% 39% 28%

vert% 25% 15% 23% 33% 18% 24% 28%

vert% 17% 9% 16% 22% 13% 12% 18%

vert% 17% 12% 17% 11% 14% 11% 14%

vert% 19% 17% 19% 15% 20% 19% 19%

vert% 25% 14% 23% 16% 22% 23% 26%

vert% 33% 27% 33% 23% 31% 36% 37%

vert% 23% 15% 25% 20% 22% 24% 23%

vert% 17% 13% 19% 18% 17% 15% 17%

vert% 35% 32% 33% 27% 35% 43% 35%

vert% 24% 20% 25% 22% 23% 19% 23%

vert% 18% 11% 18% 18% 13% 15% 22%

vert% 22% 12% 23% 22% 16% 21% 25%

vert% 17% 9% 18% 20% 15% 13% 17%

vert% 18% 11% 18% 17% 17% 11% 23%

vert% 33% 32% 32% 30% 37% 27% 35%

vert% 25% 26% 27% 22% 24% 22% 27%

vert% 23% 17% 22% 17% 21% 23% 27%

vert% 26% 14% 26% 29% 20% 24% 28%

vert% 30% 21% 28% 28% 27% 31% 37%

vert% 20% 13% 20% 18% 18% 21% 19%

vert% 20% 15% 19% 18% 16% 21% 22%

vert% 24% 21% 24% 20% 21% 17% 22%

vert% 20% 10% 21% 18% 20% 20% 21%

vert% 18% 9% 18% 21% 14% 12% 20%

vert% 17% 10% 17% 23% 15% 17% 19%

vert% 21% 18% 19% 13% 18% 19% 23%

vert% 14% 11% 12% 7% 10% 16% 14%

vert% 23% 26% 23% 19% 19% 18% 18%

vert% 21% 12% 22% 20% 20% 19% 22%

vert% 23% 26% 25% 20% 28% 18% 20%

vert% 20% 16% 19% 22% 15% 19% 21%

vert% 15% 11% 13% 14% 16% 11% 16%

vert% 20% 15% 18% 16% 15% 21% 22%

Page 8: List of Statements Indexed

vert% 23% 14% 23% 22% 17% 23% 22%

vert% 27% 22% 28% 23% 30% 28% 26%

vert% 14% 9% 13% 8% 9% 9% 15%

vert% 32% 22% 32% 32% 28% 28% 33%

vert% 18% 14% 17% 23% 14% 18% 18%

vert% 20% 12% 22% 22% 17% 15% 20%

vert% 27% 24% 30% 31% 26% 21% 27%

vert% 20% 12% 21% 14% 20% 18% 24%

vert% 23% 21% 26% 23% 25% 31% 26%

vert% 34% 32% 34% 29% 30% 37% 29%

vert% 28% 22% 29% 29% 24% 17% 25%

vert% 17% 10% 16% 21% 14% 16% 21%

vert% 20% 14% 18% 15% 16% 20% 23%

vert% 16% 10% 16% 11% 13% 10% 20%

vert% 16% 12% 15% 11% 15% 8% 19%

vert% 31% 32% 32% 26% 28% 29% 32%

vert% 17% 10% 15% 11% 15% 15% 19%

vert% 22% 12% 23% 24% 16% 24% 18%

vert% 17% 15% 16% 10% 13% 17% 20%

vert% 27% 28% 29% 17% 31% 30% 27%

vert% 17% 14% 16% 15% 16% 16% 17%

vert% 23% 29% 24% 26% 20% 22% 18%

vert% 15% 13% 15% 11% 13% 17% 14%

vert% 8% 6% 8% 13% 8% 8% 7%

vert% 44% 35% 43% 45% 45% 50% 47%

vert% 18% 19% 17% 11% 20% 21% 22%

vert% 22% 22% 23% 16% 24% 23% 25%

vert% 32% 33% 31% 24% 31% 36% 31%

vert% 24% 23% 24% 21% 22% 29% 24%

vert% 15% 11% 14% 12% 14% 14% 15%

vert% 21% 10% 18% 16% 20% 24% 17%

vert% 20% 13% 20% 20% 13% 20% 21%

vert% 30% 28% 30% 29% 31% 26% 30%

vert% 19% 18% 18% 12% 18% 13% 14%

vert% 17% 12% 14% 13% 13% 8% 13%

vert% 13% 9% 13% 10% 13% 9% 15%

vert% 15% 12% 16% 11% 17% 14% 16%

vert% 19% 7% 17% 16% 18% 21% 22%

vert% 19% 11% 18% 18% 17% 14% 17%

Page 9: List of Statements Indexed

vert% 29% 22% 26% 15% 26% 26% 32%

vert% 21% 15% 22% 19% 16% 17% 18%

vert% 18% 9% 18% 9% 13% 15% 16%

vert% 14% 11% 14% 14% 12% 13% 12%

vert% 16% 13% 14% 16% 13% 13% 16%

vert% 16% 8% 15% 13% 14% 12% 17%

vert% 18% 10% 15% 18% 17% 21% 18%

vert% 15% 10% 15% 18% 13% 12% 14%

vert% 13% 10% 11% 8% 13% 20% 17%

vert% 24% 18% 23% 15% 18% 21% 24%

vert% 18% 11% 17% 13% 16% 17% 23%

vert% 18% 9% 19% 21% 15% 20% 19%

vert% 23% 22% 25% 21% 26% 23% 22%

vert% 20% 12% 21% 21% 17% 14% 15%

vert% 20% 12% 20% 19% 15% 17% 20%

vert% 16% 10% 15% 13% 15% 12% 21%

vert% 16% 11% 14% 10% 11% 17% 19%

vert% 20% 10% 19% 15% 17% 22% 24%

vert% 14% 8% 11% 7% 9% 9% 19%

vert% 18% 16% 15% 9% 18% 24% 22%

vert% 24% 12% 24% 23% 21% 16% 26%

vert% 5% 4% 5% 8% 3% 3% 7%

vert% 4% 3% 4% 10% 3% 2% 3%

vert% 4% 2% 4% 8% 2% 2% 3%

vert% 20% 17% 22% 16% 19% 14% 21%

vert% 28% 16% 26% 26% 24% 30% 29%

vert% 22% 13% 20% 19% 16% 21% 23%

vert% 17% 12% 18% 17% 17% 22% 15%

vert% 15% 8% 13% 20% 12% 17% 18%

vert% 23% 12% 24% 21% 23% 15% 22%

vert% 16% 11% 17% 20% 16% 17% 17%

vert% 23% 15% 19% 17% 20% 12% 23%

vert% 23% 32% 26% 30% 24% 20% 24%

vert% 18% 12% 15% 15% 17% 22% 19%

vert% 26% 22% 26% 24% 26% 18% 25%

vert% 29% 24% 26% 20% 22% 24% 34%

vert% 23% 29% 25% 23% 29% 20% 21%

vert% 28% 37% 32% 21% 35% 40% 22%

vert% 16% 7% 13% 13% 16% 12% 18%

Page 10: List of Statements Indexed

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vert% 27% 28% 28% 17% 27% 21% 31%

vert% 25% 18% 24% 20% 24% 25% 27%

vert% 20% 21% 21% 20% 20% 17% 24%

vert% 17% 11% 16% 15% 17% 18% 16%

vert% 16% 11% 14% 14% 14% 17% 18%

vert% 20% 11% 20% 21% 19% 15% 25%

vert% 30% 25% 29% 24% 24% 34% 34%

vert% 20% 8% 20% 20% 15% 15% 18%

vert% 15% 8% 12% 14% 13% 16% 16%

vert% 17% 11% 16% 16% 16% 14% 19%

vert% 22% 20% 23% 19% 21% 23% 22%

vert% 28% 19% 26% 27% 21% 26% 29%

vert% 17% 17% 17% 8% 19% 22% 17%

vert% 25% 23% 23% 18% 27% 28% 20%

vert% 22% 13% 21% 25% 18% 22% 22%

vert% 22% 22% 22% 20% 22% 18% 22%

vert% 19% 15% 22% 17% 21% 16% 18%

vert% 25% 12% 23% 23% 24% 31% 21%

vert% 27% 19% 22% 15% 22% 30% 31%

vert% 20% 12% 20% 18% 15% 22% 16%

vert% 27% 26% 27% 26% 28% 23% 28%

vert% 23% 22% 23% 18% 23% 21% 27%

vert% 19% 18% 20% 12% 18% 15% 21%

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Page 11: List of Statements Indexed

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18% 17% 11% 18% 11% 11% 12% 16%

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36% 33% 29% 29% 26% 25% 20% 25%

22% 22% 18% 22% 13% 14% 17% 28%

28% 38% 23% 23% 21% 17% 30% 30%

22% 19% 18% 22% 14% 16% 20% 21%

21% 25% 17% 15% 13% 13% 23% 15%

28% 30% 34% 32% 23% 24% 22% 22%

27% 26% 31% 32% 17% 23% 29% 26%

24% 23% 18% 20% 16% 23% 16% 16%

34% 32% 32% 33% 25% 24% 32% 27%

26% 31% 24% 25% 17% 22% 20% 23%

19% 20% 20% 15% 12% 18% 20% 19%

15% 15% 13% 17% 11% 10% 12% 15%

19% 19% 18% 13% 21% 16% 22% 30%

28% 25% 22% 22% 28% 21% 23% 24%

22% 31% 24% 24% 21% 13% 21% 15%

19% 22% 18% 19% 16% 19% 22% 18%

26% 31% 33% 24% 18% 21% 24% 26%

23% 31% 32% 30% 21% 24% 20% 21%

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24% 29% 19% 19% 13% 16% 27% 20%

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21% 22% 19% 20% 14% 16% 21% 14%

32% 39% 24% 34% 27% 17% 29% 31%

17% 19% 21% 23% 18% 15% 19% 16%

Fortune Groundnut

Gemini Groundnut

Fortune Sunflower

Gemini Sunflower

Nature Fresh

Sunflower

Sundrop Sunflower

Sungold Sunflower

Sunpure Sunflower

Page 12: List of Statements Indexed

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16% 16% 14% 10% 10% 6% 12% 6%

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Page 13: List of Statements Indexed

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9% 9% 8% 7% 12% 13% 10% 10%

49% 54% 40% 39% 52% 37% 52% 47%

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15% 18% 13% 13% 13% 14% 17% 8%

19% 28% 18% 22% 13% 18% 14% 20%

18% 25% 20% 22% 19% 20% 16% 13%

Page 14: List of Statements Indexed

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20% 21% 19% 25% 19% 24% 26% 23%

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Page 15: List of Statements Indexed

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32% 34% 29% 25% 20% 15% 20% 22%

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30% 33% 25% 32% 25% 28% 32% 37%

19% 22% 16% 24% 17% 15% 18% 18%

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26% 30% 22% 26% 16% 26% 24% 25%

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Page 16: List of Statements Indexed

100% 100% 100% 100% 100% 100% 100% 100%

28% 19% 20% 12% 19% 11% 19% 13%

27% 18% 19% 13% 15% 14% 19% 22%

32% 16% 15% 11% 14% 11% 16% 19%

20% 13% 22% 9% 14% 15% 17% 18%

26% 19% 19% 12% 17% 11% 23% 25%

50% 39% 40% 46% 48% 51% 44% 41%

51% 33% 37% 18% 28% 45% 34% 41%

36% 17% 18% 14% 16% 10% 18% 26%

21% 17% 18% 14% 20% 21% 13% 12%

31% 17% 21% 10% 18% 22% 15% 21%

36% 30% 30% 14% 20% 36% 22% 25%

31% 30% 36% 37% 40% 45% 39% 39%

28% 29% 28% 29% 33% 23% 30% 39%

33% 23% 27% 27% 28% 22% 31% 29%

25% 19% 16% 11% 11% 14% 14% 21%

25% 19% 17% 13% 10% 6% 15% 10%

37% 27% 42% 34% 43% 43% 37% 31%

33% 22% 22% 12% 15% 10% 20% 21%

46% 33% 34% 14% 25% 36% 26% 35%

31% 23% 22% 14% 16% 22% 21% 31%

26% 16% 18% 10% 14% 9% 21% 22%

42% 31% 35% 28% 33% 30% 37% 39%

37% 26% 28% 30% 29% 20% 33% 37%

30% 16% 19% 14% 17% 22% 19% 27%

42% 28% 34% 17% 29% 32% 34% 48%

25% 23% 24% 13% 18% 18% 29% 33%

35% 17% 22% 9% 12% 16% 15% 19%

33% 13% 14% 10% 8% 12% 14% 19%

39% 18% 20% 13% 18% 25% 15% 25%

42% 25% 34% 16% 28% 43% 24% 34%

31% 22% 25% 23% 31% 28% 25% 25%

27% 21% 17% 11% 12% 12% 18% 21%

46% 26% 24% 28% 29% 27% 32% 41%

34% 30% 28% 28% 34% 22% 35% 38%

38% 30% 27% 29% 35% 33% 37% 32%

27% 21% 20% 11% 18% 18% 20% 30%

34% 22% 25% 26% 22% 34% 30% 33%

24% 19% 19% 13% 13% 15% 18% 23%

45% 32% 38% 20% 26% 39% 30% 42%

21% 18% 18% 8% 11% 11% 17% 19%

Sweekar Sunflower

Engine Mustard

Fortune Mustard

Bail Kolhu Mustard

Dhara Mustard

Nature Fresh

Mustard

Fortune Soya

Gemini Soya

Page 17: List of Statements Indexed

34% 19% 22% 10% 12% 19% 17% 23%

28% 24% 20% 11% 20% 22% 17% 21%

44% 32% 39% 23% 34% 46% 37% 44%

28% 19% 15% 11% 9% 11% 14% 14%

35% 23% 35% 15% 26% 44% 27% 35%

27% 23% 20% 22% 25% 22% 26% 31%

33% 21% 18% 23% 27% 23% 29% 32%

40% 30% 28% 27% 27% 27% 34% 49%

50% 34% 35% 32% 40% 45% 40% 43%

42% 22% 26% 10% 19% 26% 22% 39%

33% 17% 15% 10% 13% 15% 16% 21%

19% 17% 18% 13% 13% 21% 17% 17%

23% 16% 20% 23% 21% 18% 26% 20%

39% 24% 24% 18% 19% 20% 26% 28%

40% 37% 42% 24% 41% 38% 39% 39%

28% 23% 20% 18% 22% 20% 25% 28%

26% 16% 16% 10% 11% 15% 17% 20%

51% 40% 41% 33% 45% 45% 43% 36%

29% 25% 27% 27% 29% 27% 30% 27%

33% 12% 17% 12% 14% 18% 16% 19%

39% 21% 22% 11% 15% 22% 24% 29%

18% 11% 18% 11% 12% 20% 16% 22%

25% 21% 19% 12% 13% 20% 16% 25%

38% 28% 36% 37% 35% 38% 42% 38%

27% 21% 24% 26% 30% 27% 33% 27%

28% 14% 27% 17% 18% 23% 25% 26%

31% 16% 24% 16% 17% 24% 29% 31%

36% 34% 35% 25% 26% 40% 32% 36%

30% 16% 17% 15% 12% 13% 18% 23%

22% 11% 21% 12% 12% 21% 22% 21%

40% 23% 25% 24% 19% 31% 28% 28%

29% 17% 22% 11% 13% 19% 22% 23%

30% 16% 20% 10% 13% 20% 16% 22%

24% 16% 15% 8% 11% 19% 14% 20%

27% 24% 26% 14% 24% 29% 21% 19%

32% 24% 15% 11% 9% 9% 12% 13%

30% 23% 20% 28% 24% 24% 29% 23%

26% 28% 22% 17% 20% 23% 18% 23%

32% 22% 28% 33% 30% 27% 26% 25%

33% 18% 17% 12% 17% 12% 21% 23%

26% 13% 20% 8% 14% 20% 13% 14%

33% 20% 23% 13% 19% 18% 20% 21%

Page 18: List of Statements Indexed

27% 20% 21% 13% 19% 12% 18% 24%

37% 32% 31% 30% 31% 31% 32% 32%

23% 14% 14% 9% 10% 9% 13% 15%

37% 33% 37% 18% 32% 42% 31% 45%

29% 19% 16% 9% 14% 14% 18% 21%

27% 20% 19% 14% 11% 13% 18% 18%

22% 25% 25% 30% 32% 28% 34% 44%

21% 22% 24% 15% 18% 21% 17% 31%

26% 31% 27% 23% 26% 21% 24% 24%

39% 32% 38% 30% 38% 45% 38% 41%

32% 23% 27% 27% 32% 30% 35% 37%

25% 12% 19% 10% 12% 19% 15% 26%

26% 23% 26% 11% 22% 31% 20% 23%

22% 17% 17% 8% 13% 18% 15% 19%

29% 19% 19% 11% 10% 14% 15% 14%

33% 30% 31% 40% 43% 37% 39% 39%

28% 17% 16% 15% 15% 9% 14% 20%

30% 20% 22% 13% 13% 21% 17% 26%

24% 14% 19% 10% 17% 21% 13% 21%

27% 31% 43% 28% 39% 40% 29% 26%

30% 22% 21% 13% 18% 27% 16% 16%

33% 21% 23% 31% 30% 27% 30% 32%

13% 11% 12% 9% 14% 11% 14% 18%

9% 7% 7% 5% 3% 5% 4% 6%

60% 44% 50% 37% 47% 53% 42% 42%

27% 17% 25% 11% 20% 36% 13% 14%

28% 27% 22% 22% 29% 24% 28% 22%

42% 30% 39% 30% 38% 45% 35% 42%

29% 23% 28% 22% 30% 23% 28% 30%

25% 13% 16% 10% 13% 10% 17% 16%

40% 22% 21% 11% 13% 19% 18% 31%

32% 17% 23% 11% 16% 25% 20% 26%

41% 32% 36% 26% 42% 35% 34% 40%

38% 18% 21% 20% 28% 24% 23% 24%

24% 14% 17% 13% 14% 13% 19% 12%

26% 12% 15% 9% 9% 10% 11% 11%

27% 19% 15% 11% 13% 19% 16% 15%

29% 22% 21% 14% 12% 14% 21% 20%

36% 14% 24% 11% 17% 25% 23% 24%

Page 19: List of Statements Indexed

29% 25% 36% 21% 31% 44% 33% 38%

29% 15% 22% 15% 18% 24% 21% 29%

12% 20% 17% 11% 11% 8% 16% 21%

23% 11% 14% 7% 11% 16% 11% 16%

18% 11% 20% 7% 10% 14% 15% 16%

27% 14% 14% 6% 9% 19% 13% 14%

25% 21% 21% 12% 15% 20% 16% 14%

18% 10% 15% 10% 15% 18% 12% 19%

18% 19% 13% 10% 9% 9% 12% 14%

42% 17% 25% 17% 25% 37% 23% 29%

33% 15% 17% 11% 13% 15% 15% 19%

19% 18% 19% 12% 10% 13% 19% 26%

27% 22% 26% 27% 25% 26% 31% 32%

33% 21% 21% 14% 18% 15% 24% 26%

34% 21% 19% 10% 17% 19% 20% 27%

23% 22% 15% 8% 13% 15% 12% 20%

32% 16% 14% 8% 14% 22% 12% 12%

30% 21% 19% 11% 12% 12% 22% 25%

31% 14% 13% 11% 8% 16% 12% 15%

22% 18% 21% 10% 19% 28% 17% 18%

29% 24% 25% 15% 20% 16% 28% 33%

5% 7% 3% 3% 3% 4% 3% 5%

11% 2% 2% 3% 1% 3% 2% 3%

3% 2% 4% 2% 1% 5% 2% 2%

37% 13% 21% 19% 20% 23% 23% 29%

35% 24% 31% 17% 28% 30% 26% 35%

25% 19% 27% 13% 26% 32% 20% 30%

21% 13% 21% 9% 14% 19% 16% 25%

28% 19% 17% 11% 12% 9% 15% 13%

32% 15% 23% 11% 18% 21% 18% 22%

25% 14% 18% 9% 13% 16% 14% 18%

32% 21% 26% 10% 20% 28% 21% 32%

23% 18% 27% 35% 34% 41% 30% 25%

32% 22% 21% 9% 12% 18% 15% 20%

32% 23% 26% 26% 32% 22% 31% 32%

42% 25% 36% 17% 28% 41% 29% 37%

28% 24% 28% 27% 31% 29% 26% 27%

31% 29% 46% 37% 47% 51% 38% 30%

21% 16% 15% 11% 12% 14% 14% 18%

Page 20: List of Statements Indexed

34% 31% 40% 33% 41% 45% 37% 38%

44% 30% 35% 26% 31% 44% 33% 35%

39% 23% 28% 18% 26% 31% 23% 27%

29% 25% 19% 27% 27% 20% 23% 19%

18% 21% 18% 11% 13% 19% 16% 14%

22% 17% 23% 13% 14% 20% 14% 14%

34% 20% 18% 14% 12% 12% 20% 22%

36% 33% 39% 21% 28% 42% 31% 36%

25% 16% 19% 10% 8% 13% 21% 30%

31% 19% 20% 14% 15% 15% 16% 15%

22% 18% 14% 10% 7% 8% 15% 18%

24% 22% 22% 23% 25% 16% 24% 24%

45% 22% 30% 17% 23% 26% 28% 40%

28% 17% 20% 14% 19% 26% 18% 11%

37% 21% 28% 28% 25% 21% 29% 20%

35% 15% 23% 10% 16% 16% 20% 27%

29% 26% 25% 27% 28% 29% 33% 28%

32% 19% 23% 26% 23% 28% 22% 24%

38% 31% 24% 16% 20% 24% 27% 37%

36% 28% 34% 17% 28% 32% 27% 21%

31% 19% 30% 13% 24% 25% 19% 26%

27% 29% 30% 27% 29% 16% 35% 36%

24% 22% 27% 23% 29% 29% 27% 28%

29% 17% 18% 25% 22% 17% 23% 25%

36% 24% 35% 23% 34% 32% 27% 23%

33% 17% 16% 10% 11% 10% 14% 19%

39% 17% 18% 11% 17% 15% 15% 21%

29% 21% 24% 18% 23% 13% 24% 28%

37% 27% 34% 31% 33% 29% 33% 34%

27% 17% 22% 15% 19% 9% 24% 17%

27% 24% 25% 25% 28% 28% 27% 22%

Page 21: List of Statements Indexed

Mustard Oil

100% 100% 100% 100% 100% 100%

17% 19% 21% 23% 21% 18%

16% 21% 21% 18% 19% 24%

15% 14% 18% 19% 14% 17%

24% 17% 17% 17% 16% 8%

18% 24% 24% 20% 21% 20%

46% 32% 44% 41% 34% 51%

41% 33% 34% 29% 31% 24%

23% 19% 21% 19% 19% 19%

19% 19% 16% 18% 16% 15%

20% 17% 18% 17% 18% 14%

27% 20% 22% 27% 21% 15%

49% 30% 37% 35% 28% 40%

38% 27% 31% 30% 25% 35%

32% 23% 30% 27% 22% 25%

17% 11% 16% 15% 17% 9%

16% 17% 18% 17% 16% 21%

40% 26% 37% 40% 29% 30%

23% 17% 22% 21% 17% 11%

31% 24% 28% 28% 25% 16%

27% 19% 22% 21% 20% 17%

21% 18% 21% 17% 16% 12%

42% 29% 36% 30% 25% 40%

31% 27% 31% 26% 25% 23%

27% 19% 22% 21% 21% 27%

22% 30% 36% 30% 30% 29%

33% 22% 29% 23% 23% 25%

17% 19% 18% 17% 19% 9%

13% 15% 16% 15% 16% 8%

14% 18% 16% 18% 17% 15%

32% 21% 27% 28% 25% 13%

38% 22% 26% 25% 17% 23%

16% 21% 19% 18% 18% 12%

41% 27% 32% 26% 22% 39%

28% 26% 34% 28% 22% 32%

32% 28% 35% 29% 22% 49%

24% 20% 21% 19% 20% 13%

31% 26% 28% 24% 21% 32%

16% 18% 19% 20% 19% 12%

31% 25% 34% 30% 31% 19%

12% 20% 20% 18% 18% 18%

Nature Fresh soya

Sunflower Oil

Soyabean Oil

GroundNut Oil

Vanaspati Oil

Page 22: List of Statements Indexed

20% 19% 20% 20% 16% 9%

13% 15% 19% 19% 17% 13%

41% 27% 37% 34% 32% 40%

12% 12% 13% 16% 13% 6%

29% 21% 29% 27% 25% 16%

27% 23% 25% 22% 21% 27%

26% 22% 27% 21% 20% 24%

41% 25% 34% 27% 23% 25%

42% 31% 40% 34% 31% 23%

23% 25% 22% 21% 25% 13%

17% 15% 16% 17% 15% 13%

21% 15% 16% 19% 15% 14%

26% 20% 22% 21% 17% 13%

31% 22% 26% 25% 23% 30%

35% 26% 39% 38% 32% 19%

21% 21% 26% 21% 22% 13%

27% 15% 17% 16% 16% 12%

48% 29% 41% 40% 31% 38%

39% 22% 28% 27% 22% 21%

17% 17% 18% 17% 18% 14%

26% 19% 27% 19% 20% 16%

23% 15% 19% 15% 15% 5%

23% 15% 20% 18% 17% 15%

36% 29% 39% 34% 31% 35%

36% 25% 31% 25% 22% 29%

28% 20% 25% 23% 22% 26%

35% 28% 29% 22% 25% 25%

34% 24% 32% 32% 30% 15%

23% 19% 18% 19% 19% 6%

19% 19% 22% 17% 19% 15%

28% 22% 26% 25% 23% 31%

21% 17% 22% 20% 19% 21%

20% 16% 18% 19% 18% 11%

19% 18% 17% 18% 17% 12%

17% 17% 20% 24% 23% 10%

11% 14% 13% 14% 15% 6%

30% 23% 28% 23% 21% 26%

29% 24% 20% 19% 21% 20%

34% 22% 25% 27% 19% 29%

19% 20% 21% 18% 19% 10%

23% 13% 15% 16% 16% 9%

23% 18% 22% 20% 19% 12%

Page 23: List of Statements Indexed

15% 22% 21% 21% 23% 26%

40% 28% 32% 30% 22% 35%

9% 13% 13% 13% 13% 6%

33% 27% 35% 32% 30% 19%

16% 19% 19% 17% 20% 16%

18% 19% 20% 19% 19% 13%

40% 25% 36% 27% 25% 30%

27% 18% 20% 19% 19% 16%

31% 22% 24% 24% 20% 24%

39% 31% 39% 35% 33% 23%

34% 25% 33% 28% 25% 33%

22% 15% 18% 15% 18% 9%

25% 17% 21% 21% 22% 12%

11% 16% 16% 16% 17% 7%

19% 14% 17% 17% 15% 14%

36% 28% 37% 32% 27% 49%

19% 16% 16% 16% 16% 11%

24% 24% 22% 20% 20% 11%

21% 16% 16% 17% 19% 6%

36% 20% 31% 38% 29% 21%

21% 18% 16% 18% 17% 7%

26% 23% 28% 24% 20% 33%

17% 16% 14% 13% 17% 10%

5% 10% 6% 8% 11% 4%

50% 40% 42% 47% 44% 33%

21% 17% 16% 21% 21% 10%

28% 21% 26% 24% 20% 29%

39% 31% 36% 33% 33% 34%

36% 23% 29% 26% 19% 33%

12% 14% 15% 15% 14% 8%

25% 21% 22% 20% 21% 13%

26% 17% 22% 19% 19% 17%

28% 27% 33% 33% 29% 31%

27% 18% 21% 20% 17% 20%

16% 15% 17% 18% 15% 10%

14% 13% 13% 15% 13% 12%

23% 15% 16% 17% 15% 11%

21% 18% 21% 18% 17% 15%

28% 17% 25% 18% 19% 11%

Page 24: List of Statements Indexed

30% 27% 33% 29% 29% 30%

26% 20% 22% 21% 22% 17%

11% 18% 16% 17% 19% 7%

17% 13% 13% 13% 15% 5%

21% 15% 15% 15% 15% 8%

17% 15% 14% 16% 16% 15%

19% 16% 19% 19% 19% 17%

18% 15% 14% 15% 15% 14%

14% 12% 12% 14% 13% 7%

28% 22% 24% 23% 27% 13%

26% 19% 17% 15% 19% 6%

28% 17% 21% 18% 18% 13%

37% 22% 29% 26% 21% 23%

33% 19% 24% 21% 17% 16%

26% 20% 21% 19% 19% 17%

19% 16% 15% 16% 17% 7%

15% 16% 15% 15% 19% 12%

18% 17% 21% 16% 21% 19%

16% 11% 14% 15% 14% 6%

13% 16% 17% 17% 20% 6%

30% 23% 28% 23% 21% 15%

2% 7% 3% 5% 7% 0%

2% 5% 4% 3% 6% 1%

1% 5% 4% 5% 6% 5%

28% 19% 22% 21% 20% 20%

22% 25% 27% 28% 27% 18%

16% 18% 21% 22% 22% 9%

23% 15% 19% 20% 19% 11%

15% 15% 14% 15% 15% 4%

26% 22% 22% 20% 22% 12%

22% 16% 15% 16% 17% 10%

26% 21% 24% 21% 20% 12%

36% 23% 27% 25% 19% 35%

19% 17% 18% 18% 19% 12%

33% 23% 29% 27% 22% 30%

27% 23% 31% 29% 28% 21%

32% 21% 25% 26% 22% 31%

45% 20% 36% 41% 24% 25%

9% 12% 16% 16% 18% 18%

Page 25: List of Statements Indexed

40% 26% 36% 35% 27% 28%

38% 24% 33% 31% 24% 26%

21% 23% 25% 26% 24% 10%

15% 20% 22% 22% 19% 16%

20% 19% 16% 17% 17% 9%

18% 14% 15% 19% 15% 11%

22% 17% 21% 19% 20% 30%

36% 25% 31% 31% 30% 26%

24% 20% 23% 17% 21% 10%

17% 12% 16% 16% 15% 8%

20% 15% 17% 16% 19% 9%

24% 22% 25% 23% 19% 19%

26% 24% 30% 24% 26% 20%

26% 15% 17% 19% 17% 10%

29% 24% 28% 27% 21% 26%

24% 21% 23% 19% 19% 13%

42% 19% 30% 26% 18% 25%

32% 17% 22% 21% 16% 23%

38% 20% 29% 23% 25% 12%

21% 21% 29% 29% 26% 17%

26% 17% 23% 22% 19% 14%

28% 24% 33% 26% 26% 37%

35% 22% 27% 24% 22% 25%

25% 22% 21% 19% 19% 21%

26% 21% 30% 32% 25% 11%

18% 15% 16% 15% 16% 14%

21% 24% 19% 19% 23% 22%

22% 23% 26% 25% 25% 17%

41% 27% 32% 31% 23% 39%

25% 19% 22% 23% 20% 20%

36% 20% 27% 24% 19% 25%

Page 26: List of Statements Indexed

020-I like to stand out in a crowd-Personal View

021-I find my career satisfying-Personal View

022-I do not like to show my real feelings-Personal View

023-It is important to be attractive to the opposite sex-Personal View

024-In a job, security is more important than money-Personal View

025-I cant stand even a little untidiness-Personal View

026-I enjoy entertaining people at home-Personal View

027-I usually speak my mind, even if it upsets people-Personal View

028-I find that I'm easily swayed by other peoples views-Personal View

029-I like to enjoy life and dont worry about the future-Personal View

030-My friends are more important to me than my family-Personal View

031-I pray / perform Pujas regularly-Personal View

032-I do not like to depend on other people-Personal View

033-I am optimistic about the future-Personal View

034-I would describe myself as being somewhat Westernised-Personal View

035-I am not in favour of the spread of so much Western culture and habits-Personal View

036-I would like my children to be ahead of others even if it means a lot of pressure-Personal View

037-We feel more unsafe nowadays than earlier-Personal View

038-I think the quality of most products are better than what they were earlier-Personal View

039-These days, success and achievement matter more than self respect-Personal View

040-I consider myself to be a spiritual/religious person-Personal View

041-I enjoy spending time with my family-Personal View [+10/03]

042-Children should be allowed to express themselves freely-Personal View

043-How I spend my time is more important than the money I make-Personal View

044-I like to understand about nature-Personal View

045-I think we should strive for equality for all-Personal View

046-I look on the work I do as a career rather than just a job-Personal View

047-I like taking risks-Personal View

093-It is ok to work in unconventional careers-Personal View [+07/08]

094-It is important to change jobs frequently for a faster career growth-Personal View [+07/08]

095-I don’t need to go abroad to be successful-Personal View [+07/08]

048-Music is an important part of my life-Personal View

049-You should seize opportunities in life when they arise-Personal View

050-If at first you do not succeed you must keep trying-Personal View

051-I think its important to have a lasting relationship with one’s husband/wife-Personal View

052-I want to get to the very top in my career-Personal View

053-It's important my family thinks I'm doing well in my life-Personal View

054-There's little I can do to change my life-Personal View

055-I would like to set up my own business one day-Personal View

056-Real men don't cry-Personal View

Page 27: List of Statements Indexed

057-I prefer to work as part of a team than work alone-Personal View

058-I consider myself to be a creative and artistic person-Personal View

059-I worry about violence and crime around me-Personal View

060-I often do things on the spur of the moment-Personal View

061-I don't want responsibility, I'd rather be told what to do-Personal View

062-It is more important to do your duty than to live for your own enjoyment-Personal View

063-It is important that a company acts ethically-Personal View

064-It is important to continue learning new things throughout your life-Personal View

065-It is important to be well informed about things-Personal View

066-I have a keen sense of adventure-Personal View

067-I am willing to sacrifice my time with my family in order to get ahead-Personal View

068-A woman's place is in the home-Personal View

069-The amount of money a person has tells you about how successful he/she is-Personal View

070-I prefer to spend a quiet evening at home than go out-Personal View

071-I don't like to judge other people on the way they choose to live their life-Personal View

072-I am willing to work for a good cause without payment-Personal View

073-I worry a lot about myself-Personal View

096-Religion is important in my life-Personal View [+07/08]

097-Life should be more than just a career-Personal View [+07/08]

074-I try to keep up with developments in technology-Personal View

075-It is important to respect traditional customs and beliefs-Personal View

076-I consider myself interested in Fine art, Theatre, Music-Personal View

077-I am interested in culture from different parts of India and the world-Personal View

078-People have to take me as they find me-Personal View

080-It is important to me to feel respected by my friends and colleagues-Personal View

082-I like to have control over people and things around me-Personal View

083-I like to take up new challenges and changes-Personal View

084-I have a practical outlook on life-Personal View

085-My faith is really important to me-Personal View [+06/05]

087-I like to pursue a life of challenge, novelty and change-Personal View [+06/05]

088-I am usually the first amongst my friends to know whats going on-Personal View [+07/07]

089-My car is only there to get me from A to B-Personal View [+07/07]

090-I would choose a car mainly on the basis of its looks-Personal View [+07/07]

091-It is important to study in English medium school-Personal View [+07/08]

092-I prefer Indian film music to western music-Personal View [+07/08]

213-I am responsible for everything that happens in my life-Personal View [+03/10]

215-I spend more time out of home during week ends-Personal View [+03/10]

216-I usually have my own point of view on key social issues-Personal View [+03/10]

098-I am very satisfied/happy with my standard of living

079-These days it is important to keep a balance between career, family and personal interest-Personal View

081-I like to have a circle of close friends who can support me if things become difficult-Personal View

086-In this day and age it is important to juggle various tasks at the same time-Personal View [+06/05]

214-I repent lagging behind in life as I did not concentrate enough on my studies-Personal View [+03/10]

Page 28: List of Statements Indexed

099-I do not like the idea of being in debt [+10/03]

100-I tend to spend money without thinking [+10/03]

101-I am very good at managing money [+10/03]

102-I read the financial pages of my newspaper [+10/03]

217-I know that my future is financially secure [+10/03]

218-I try to save but end up saving very little [+10/03]

280-I feel financially secure [+11/12]

281-I'm careful with my money [+11/12]

103-I like to try out new food products-Personal View

104-I really enjoy cooking-Personal View [+10/03]

105-I like to try out new dishes – Indian and Foreign-Personal View [+10/03]

106-I enjoy foreign food-Personal View [+06/05]

107-It’s worth paying more for organic food-Personal View [+07/07]

108-I often eat snacks while on the move rather than eating a proper meal-Personal View [+07/07]

219-Food at home is more nutritious than from hotel / restaurant-Personal View [+03/10]

220-I prefer Fried food even though I know it is bad for my health-Personal View [+03/10]

222-Juices / soups are a routine in my daily meal-Personal View [+03/10]

223-I prefer branded packaged foods as they are hygienic-Personal View [+03/10]

393-I like to treat myself to foods that are not good for me [+03/14]

111-When I see a new brand I often buy it to see what it is like-Personal View

112-I am quite interested in shopping through the Internet-Personal View

113-I really enjoy any kind of shopping-Personal View

114-Once I find a brand I like, I tend to stick to it-Personal View

115-Its worth paying extra for good quality products-Personal View

116-I tend to buy brands I see advertised-Personal View

117-I usually buy the best known brands-Personal View

120-I ask people advice before buying new things-Personal View [+10/03]

121-People come to me for advice before buying new things-Personal View [+10/03]

122-I spend a lot of money on toiletries and cosmetics for personal use-Personal View [+10/03]

123-I always look out for special offers / discounts that are given for brands-Personal View [+10/03]

124-I buy goods produced by my own country whenever I can-Personal View [+10/03]

125-I buy fair trade products when available-Personal View [+07/07]

126-I have refused to buy products from a company of which I disapproved-Personal View [+07/07]

221-Items like desi ghee and full cream milk are building blocks of health regardless of what modern science says about [+03/10]

224-I often buy branded packaged foods as they are more convenient to use-Personal View [+03/10] 225-I prefer fresh home cooked food than the packaged / ready to eat food as they have lot of preservatives-Personal Vie [+03/10] 226-I prefer giving cornflakes / oatmeal instead of the regular breakfast to my family-Personal View [+03/10]

118-If the same product is available unbranded, it is not worth paying more for branded products-Personal View 119-I really like it that more and more international brands are available in India nowadays-Personal View

Page 29: List of Statements Indexed

133-International brands are better than Indian brands-Personal View [+07/08]

134-I don’t mind spending on expensive brands-Personal View [+07/08]

128-I buy new products before most of my friends-Personal View [+07/07]

129-I think that well-known brands are better-Personal View [+07/07]

130-Celebrities influence my purchase decisions-Personal View [+07/07]

131-With a credit card I can buy the sort of things I couldn’t normally afford-Personal View [+07/07]

135-I prefer to do my grocery shopping in super markets-Personal View [+07/08]

136-Shopping at malls is great fun-Personal View [+07/08]

137-Shopping in supermarket is more convenient than a kirana shop-Personal View [+07/08]

236-I usually buy brands which my shop keeper recommends-Personal View [+03/10]

272-It is safe to make purchases online [+11/12]

276-I usually only go shopping when I have something I really need [+11/12]

277-I tend to hold out on buying things I want until they go on sale [+11/12]

278-I often use the Internet to help plan my shopping [+11/12]

279-I often prefer to pay in cash for things I buy [+11/12]

391-The internet allows me better to understand the advantages of a product or brand [+03/14]

395-Shopping online makes my life easier [+03/14]

396-Convenience of Internet shopping is more important than price [+03/14]

141-I would love to go abroad [+07/07]

142-I like to go back to familiar places for holidays [+07/07]

143-I prefer to take holidays off the beaten track [+07/07]

144-I try to go somewhere different on holiday every time [+07/07]

145-I am willing to spend on a holiday abroad [+07/08]

238-We make a point to go on a holiday atleast once a year [+03/10]

239-We do a lot of shopping while on a holiday [+03/10]

146-I like to follow a well organised routine-Personal View

147-Given a choice I would prefer to use a herbal rather than a non herbal product-Personal View

164-I feel stressed nowadays-Personal View [+07/08]

148-I often worry whether my family is getting adequate nutrition-Personal View

149-I always think of the calories in what I eat-Personal View [+10/03]

150-I am a vegetarian-Personal View [+10/03]

151-I think fast food is all junk-Personal View [+10/03]

152-I do some form of sport or exercise at least once a week-Personal View [+10/03]

154-I trust homeopathic medicine-Personal View [+10/03]

155-I like to eat foods which may not be good for my health-Personal View [+10/03]

127-I like to buy products from companies who give something back to society-Personal View [+07/07] 132-I usually end up spending more than I intend to when shopping in a super market-Personal View [+07/08]

138-I get fresher vegetable at my local vegetable vendor than super markets-Personal View [+07/08] 233-My local vegetable vendor sells me vegetables / fruits at affordable prices-Personal View [+03/10] 234-I wait and watch for reassurance before buying any new product / brand-Personal View [+03/10]

153-Because of my busy lifestyle, I don't take care of myself as well as I should-Personal View [+10/03]

Page 30: List of Statements Indexed

156-I always check the nutritional content of food-Personal View [+06/05]

157-I always look for the light/diet versions of food and drink-Personal View [+06/05]

158-Most of the time I’m trying to lose weight-Personal View [+06/05]

159-I consider my diet to be very healthy-Personal View [+07/07]

160-I am eating more healthy food than I have in the past-Personal View [+07/07]

161-I have to be really ill to go to the doctor-Personal View [+07/07]

163-I have a periodic health check-up even when I’m feeling fine-Personal View [+07/07]

165-Women shouldnt go out to work of they have small children-Personal View

167-There is nothing wrong in elders staying by themselves-Personal View

168-Men should share in household chores-Personal View

169-I am always looking for new ideas to improve my home-Personal View [+10/03]

171-Divorce is a necessary evil-Personal View [+07/08]

172-I can tell my parents about my girl / boy friend-Personal View [+07/08]

173-Women must continue working even after marriage-Personal View [+07/08]

174-Family is not complete without a male child-Personal View [+07/08]

175-It is okay if the wife earns more than her husband-Personal View [+07/08]

170-Men and women should share household responsibilities equally-Personal View

176-Children have to eat what mothers give them-Personal View [+07/08]

177-My children know more about electronics than I do-Personal View [+07/08]

178-I do not necessarily subscribe to all the values my family stands for-Personal View [+07/08]

241-I don't unnecessarily interfere in my family issues-Personal View [+03/10]

242-I prefer being in a joint family-Personal View [+03/10]

243-My family comes first, then me-Personal View [+03/10]

162-When I’m ill, I wait for the problem to go away rather than treating it with medicines or cures-Personal View [+07/07]

166-People prefer living in nuclear families since it gives them greater individual freedom-Personal View

240-I think the customs and beliefs from my parents’ generation are not relevant anymore-Personal View [+03/10]

244-I prefer nuclear family over joint family because they allow more freedom and independence-Personal View [+03/10] 245-The decisions taken by the head of my family is always final and binding-Personal View [+03/10]

Page 31: List of Statements Indexed

elements

vert% 100 100 100 100 100 100 100

vert% 100 71 91 84 91 109 110

vert% 100 46 91 101 99 90 89

vert% 100 63 96 71 86 112 100

vert% 100 53 85 56 82 74 115

vert% 100 46 96 96 79 58 87

vert% 100 107 102 69 93 114 97

vert% 100 58 97 87 77 94 98

vert% 100 64 101 114 84 64 115

vert% 100 66 100 69 86 103 124

vert% 100 71 93 74 93 67 93

vert% 100 76 102 75 103 114 103

vert% 100 110 108 101 96 73 89

vert% 100 102 103 101 102 62 99

vert% 100 97 99 118 93 93 113

vert% 100 60 93 84 104 76 117

vert% 100 63 88 111 69 79 112

vert% 100 116 110 69 122 81 99

vert% 100 56 98 97 76 122 94

vert% 100 74 89 73 89 111 111

vert% 100 68 94 111 83 73 107

vert% 100 53 98 91 89 73 94

vert% 100 91 102 85 96 94 81

vert% 100 83 109 85 90 67 89

vert% 100 57 106 83 105 87 117

vert% 100 69 93 83 77 128 97

vert% 100 62 97 82 80 63 89

vert% 100 56 107 112 70 55 94

vert% 100 59 98 79 74 70 105

vert% 100 70 93 81 99 65 116

vert% 100 84 90 88 86 158 95

vert% 100 106 101 81 92 62 73

vert% 100 47 97 102 90 80 91

vert% 100 75 107 98 93 75 92

vert% 100 75 102 112 95 90 90

vert% 100 71 100 94 82 58 85

vert% 100 53 112 90 88 85 105

vert% 100 85 109 89 95 76 86

vert% 100 44 97 74 87 89 104

vert% 100 70 96 82 90 105 117

vert% 100 70 97 87 79 113 119

Total Sample

Rath Vanaspati

Dalda Vanaspati

Wipro Sunflower Vanaspati

Gagan Vanaspati

Nature Fresh

Vanaspati

Dhara Groundnut

Page 32: List of Statements Indexed

vert% 100 58 93 103 90 63 96

vert% 100 38 98 105 90 74 99

vert% 100 74 94 85 90 115 120

vert% 100 72 92 75 98 109 129

vert% 100 74 101 72 83 134 94

vert% 100 87 108 114 96 48 111

vert% 100 85 110 104 100 77 89

vert% 100 70 107 105 89 100 94

vert% 100 87 100 89 95 118 84

vert% 100 59 93 130 72 95 110

vert% 100 54 94 130 80 70 108

vert% 100 71 97 62 84 62 82

vert% 100 87 100 77 103 98 100

vert% 100 58 94 66 91 93 107

vert% 100 80 98 69 92 108 110

vert% 100 66 111 90 97 105 102

vert% 100 74 110 107 104 88 101

vert% 100 93 95 78 102 124 101

vert% 100 83 104 93 97 80 95

vert% 100 61 100 104 76 84 122

vert% 100 52 105 100 74 94 112

vert% 100 51 105 121 92 77 99

vert% 100 62 98 96 96 60 126

vert% 100 98 99 93 113 82 106

vert% 100 105 109 88 98 88 110

vert% 100 74 96 76 92 101 120

vert% 100 53 97 110 76 91 105

vert% 100 68 93 93 89 103 123

vert% 100 66 103 91 91 109 96

vert% 100 72 95 91 78 106 107

vert% 100 86 103 86 88 72 91

vert% 100 49 104 87 98 98 106

vert% 100 52 99 117 75 65 111

vert% 100 56 95 135 89 99 109

vert% 100 87 89 60 85 91 110

vert% 100 80 88 52 70 116 100

vert% 100 113 100 82 83 78 78

vert% 100 58 106 95 96 88 104

vert% 100 111 105 86 120 77 87

vert% 100 80 93 107 75 94 103

vert% 100 75 86 93 109 76 110

vert% 100 74 90 77 72 104 111

vert% 100 58 101 95 72 98 97

Page 33: List of Statements Indexed

vert% 100 79 102 85 108 101 93

vert% 100 66 92 59 65 61 109

vert% 100 69 98 98 87 87 101

vert% 100 78 95 128 75 97 96

vert% 100 58 107 109 85 74 101

vert% 100 87 109 111 96 77 97

vert% 100 62 105 71 103 91 123

vert% 100 91 114 102 110 135 112

vert% 100 94 100 85 87 108 85

vert% 100 79 102 101 85 61 89

vert% 100 57 89 121 82 90 119

vert% 100 71 91 76 80 98 112

vert% 100 64 99 68 79 58 123

vert% 100 74 92 69 92 49 118

vert% 100 103 106 84 92 94 106

vert% 100 57 87 66 91 88 111

vert% 100 53 102 108 72 110 82

vert% 100 90 94 61 79 103 117

vert% 100 104 105 61 115 111 98

vert% 100 82 96 89 94 95 101

vert% 100 127 103 113 85 97 78

vert% 100 85 95 72 82 107 88

vert% 100 72 105 165 98 106 94

vert% 100 81 98 102 102 114 107

vert% 100 105 94 59 109 116 118

vert% 100 101 103 71 107 101 115

vert% 100 102 96 74 96 111 97

vert% 100 97 100 86 93 118 98

vert% 100 72 90 76 94 90 99

vert% 100 48 87 80 96 116 83

vert% 100 65 98 99 66 101 102

vert% 100 92 101 96 103 86 101

vert% 100 93 95 64 93 67 75

vert% 100 69 81 75 80 49 77

vert% 100 65 97 77 97 66 109

vert% 100 79 101 72 108 92 107

vert% 100 35 88 84 95 110 114

vert% 100 59 92 95 90 70 87

vert% 100 75 91 52 90 88 111

Page 34: List of Statements Indexed

vert% 100 71 102 88 78 79 85

vert% 100 49 99 51 73 81 88

vert% 100 80 101 102 90 94 86

vert% 100 82 88 104 86 82 101

vert% 100 51 95 81 87 74 106

vert% 100 54 81 98 96 115 101

vert% 100 64 99 121 87 80 92

vert% 100 75 81 58 99 149 127

vert% 100 75 97 61 75 87 102

vert% 100 62 95 73 90 95 129

vert% 100 49 106 114 80 110 105

vert% 100 92 106 91 112 99 94

vert% 100 61 106 103 86 72 75

vert% 100 61 98 94 74 85 100

vert% 100 59 94 78 89 75 126

vert% 100 64 83 64 69 102 118

vert% 100 49 98 79 87 112 122

vert% 100 56 81 49 64 63 139

vert% 100 89 86 52 98 133 120

vert% 100 52 98 97 87 66 107

vert% 100 75 86 159 54 59 138

vert% 100 79 111 253 81 42 74

vert% 100 44 96 175 45 51 73

vert% 100 83 108 78 95 70 104

vert% 100 56 93 95 85 108 103

vert% 100 61 90 89 75 94 104

vert% 100 72 104 99 100 130 86

vert% 100 52 87 134 78 116 124

vert% 100 52 105 91 104 67 97

vert% 100 71 103 124 101 105 108

vert% 100 63 84 75 86 53 98

vert% 100 142 115 134 106 87 106

vert% 100 68 84 87 95 126 105

vert% 100 87 100 91 102 70 96

vert% 100 84 91 71 77 82 119

vert% 100 123 108 101 123 87 88

vert% 100 135 118 76 128 145 80

vert% 100 43 85 85 102 78 114

vert% 100 95 105 71 94 86 90

vert% 100 104 101 61 97 76 114

vert% 100 73 95 81 96 99 108

Page 35: List of Statements Indexed

vert% 100 105 103 100 100 85 121

vert% 100 64 93 88 100 105 94

vert% 100 69 86 91 91 107 112

vert% 100 55 101 106 97 75 125

vert% 100 84 97 81 82 116 115

vert% 100 39 97 99 74 72 86

vert% 100 50 78 96 84 105 106

vert% 100 64 98 94 95 85 114

vert% 100 91 103 89 95 105 102

vert% 100 67 93 95 74 91 104

vert% 100 99 96 49 107 128 96

vert% 100 95 93 72 110 115 83

vert% 100 58 97 114 85 99 100

vert% 100 99 97 90 97 79 98

vert% 100 80 114 88 109 87 97

vert% 100 51 92 93 97 126 87

vert% 100 71 84 56 81 111 117

vert% 100 61 97 86 72 105 80

vert% 100 96 100 96 105 84 103

vert% 100 94 102 80 98 91 116

vert% 100 93 105 64 95 77 109

vert% 100 100 100 77 99 111 95

vert% 100 79 96 64 81 80 87

vert% 100 68 91 106 97 95 105

vert% 100 53 96 71 92 66 112

vert% 100 74 105 84 97 107 106

vert% 100 72 100 93 116 99 109

vert% 100 108 108 81 124 78 85

Page 36: List of Statements Indexed

100 100 100 100 100 100 100 100

116 115 98 107 78 74 108 89

110 115 120 111 108 73 86 95

109 130 73 104 49 72 111 101

97 113 89 78 132 117 126 163

96 88 97 94 80 100 100 86

101 104 108 97 68 54 100 88

93 110 94 89 106 111 106 106

105 101 106 87 83 104 93 139

83 108 82 97 74 100 114 98

93 103 87 79 106 122 100 108

122 87 80 94 83 93 124 105

100 109 114 99 64 106 53 82

104 104 114 117 73 92 96 96

85 89 93 110 58 83 87 79

116 109 73 116 68 68 78 104

94 121 98 109 67 64 115 100

117 108 94 95 85 81 66 83

109 110 89 108 64 70 86 141

105 145 86 86 81 66 113 113

108 90 89 107 68 77 97 102

113 133 90 79 71 71 124 82

92 98 110 103 74 77 70 72

96 93 111 112 61 82 103 92

114 111 85 94 77 109 75 74

104 100 99 102 79 76 99 83

102 123 93 98 67 87 78 92

97 105 106 81 64 97 106 97

94 90 78 103 67 60 70 91

105 104 99 70 114 89 116 164

113 100 89 89 114 84 94 96

100 142 110 110 94 60 93 70

96 113 89 96 83 94 111 93

96 118 124 92 69 79 90 98

86 113 117 110 76 89 72 76

89 95 95 103 80 87 80 68

113 135 92 89 64 73 125 96

95 95 112 105 96 75 93 90

110 114 96 103 70 84 109 70

109 130 80 115 92 57 97 103

90 97 109 120 96 77 98 84

Fortune Groundnut

Gemini Groundnut

Fortune Sunflower

Gemini Sunflower

Nature Fresh

Sunflower

Sundrop Sunflower

Sungold Sunflower

Sunpure Sunflower

Page 37: List of Statements Indexed

102 135 98 90 91 100 101 108

100 107 78 94 79 96 87 102

104 125 76 99 103 79 100 82

117 120 105 70 72 43 88 45

111 107 80 78 86 103 106 105

98 124 107 92 77 60 97 73

82 135 122 122 83 88 112 72

88 108 102 132 72 75 70 76

100 105 102 106 75 57 71 67

89 118 89 147 129 128 128 158

111 129 99 107 114 94 99 89

99 136 84 70 52 110 92 116

94 102 109 84 107 115 102 139

98 128 81 113 68 93 101 99

119 114 84 79 100 91 108 103

103 143 86 108 91 91 104 92

112 96 86 122 92 78 114 133

111 109 103 92 97 75 77 84

97 141 116 100 79 85 82 96

92 118 106 112 104 143 110 140

96 125 84 104 58 77 90 122

86 119 92 121 103 118 80 134

94 98 81 124 94 116 110 121

113 128 99 74 77 93 92 111

84 126 111 120 67 129 88 122

92 141 84 103 73 107 91 119

77 117 91 115 115 116 145 97

109 84 82 103 110 86 90 149

100 124 66 108 68 77 103 111

86 96 87 105 90 118 101 110

104 127 91 118 89 62 76 83

104 103 88 93 78 78 83 90

100 111 76 92 74 113 102 132

103 98 88 115 101 75 132 95

131 93 84 81 115 71 118 97

114 133 104 87 121 79 77 116

95 116 93 97 73 83 80 100

111 120 112 104 66 91 111 99

103 114 124 109 65 36 92 71

104 126 100 93 81 96 92 92

107 123 105 91 79 84 100 79

101 138 90 114 92 99 96 84

109 107 105 130 89 75 71 99

Page 38: List of Statements Indexed

91 90 115 79 79 69 98 83

99 138 89 89 67 132 81 99

109 97 89 114 111 66 97 82

112 115 98 115 87 104 109 86

114 102 76 123 71 83 103 121

93 120 106 107 87 75 69 72

115 113 84 129 108 108 106 140

94 155 111 103 88 83 85 79

106 84 120 91 85 65 85 73

83 98 103 106 85 87 65 80

109 123 90 102 70 114 84 142

108 107 85 99 123 121 110 117

110 121 84 121 86 112 92 100

111 79 79 104 80 88 100 106

97 118 116 107 70 98 72 100

104 80 91 94 79 103 82 110

96 108 93 133 103 94 103 92

111 143 95 93 116 148 139 160

128 122 83 87 87 103 98 96

110 121 102 96 108 117 139 139

91 121 96 120 52 83 59 84

115 153 94 111 67 101 131 113

119 113 106 85 152 159 120 124

112 123 90 89 119 84 119 109

129 153 99 96 154 82 146 114

102 105 126 95 106 65 77 99

104 85 102 94 90 76 102 96

103 93 119 111 62 95 56 98

110 118 108 94 80 97 89 100

106 107 102 122 72 92 90 107

105 86 101 101 87 44 67 92

103 105 106 107 68 67 120 103

88 74 106 79 55 93 82 98

115 131 98 84 71 59 98 85

133 115 107 97 74 76 119 90

99 116 81 83 84 94 110 49

97 145 93 115 67 91 74 104

92 131 103 114 99 105 81 68

101 93 86 111 99 69 111 98

Page 39: List of Statements Indexed

95 100 90 116 91 113 124 109

116 122 95 89 89 144 138 145

96 114 80 66 68 138 117 151

98 104 81 69 44 96 86 127

88 78 92 128 81 88 111 94

103 132 92 90 86 86 85 124

98 101 84 99 112 82 105 158

109 105 81 84 107 141 131 230

112 123 94 101 72 84 87 86

99 152 122 130 63 88 99 100

90 88 83 110 66 88 80 118

83 85 100 126 71 69 97 86

96 118 98 122 88 56 80 74

105 112 102 91 76 114 88 133

91 152 101 124 101 100 108 124

116 144 98 103 123 112 136 111

93 114 72 88 89 120 94 116

123 102 66 84 95 123 77 135

127 135 104 116 141 109 123 87

108 94 103 131 87 84 92 93

110 172 139 98 102 146 139 108

101 130 150 138 105 219 113 51

152 173 88 33 207 355 200 32

101 93 117 101 88 66 104 96

110 105 93 98 93 92 110 97

108 99 85 90 87 119 137 122

133 104 96 99 84 94 97 62

113 118 96 85 102 133 118 110

122 135 97 101 93 72 108 110

105 133 101 108 49 84 116 104

106 95 104 104 93 77 81 87

99 124 122 99 74 56 110 112

116 88 97 95 76 122 113 104

107 101 122 84 53 90 104 97

118 110 90 95 74 81 89 84

108 113 106 91 83 95 71 104

132 108 88 70 73 50 67 75

117 116 74 89 77 77 62 70

120 99 109 80 87 68 89 79

117 125 105 93 74 54 74 81

118 98 90 78 81 65 104 95

Page 40: List of Statements Indexed

102 127 143 98 81 106 101 111

99 141 108 108 107 134 131 148

106 109 92 103 90 104 117 116

95 87 79 92 65 68 83 91

102 111 84 110 85 95 108 125

93 107 80 120 81 73 89 89

98 91 83 88 127 53 113 125

101 128 105 108 58 63 110 86

92 119 117 82 71 60 101 84

102 123 87 107 75 87 107 103

113 155 115 81 90 94 121 100

107 106 114 96 90 90 66 75

91 81 89 89 62 82 97 101

90 90 120 78 102 62 69 84

92 74 102 103 84 52 70 103

100 143 86 89 82 102 89 103

107 118 89 80 87 77 85 93

103 120 99 110 92 103 89 121

93 116 105 137 83 88 71 107

87 118 119 111 82 117 105 99

103 134 125 105 109 105 93 99

128 107 85 65 106 81 70 66

119 109 84 88 87 82 125 125

88 123 98 113 139 137 144 127

103 117 88 104 63 105 93 97

106 115 103 96 69 104 71 115

109 134 85 97 70 79 92 85

108 111 97 94 74 97 78 82

Page 41: List of Statements Indexed

100 100 100 100 100 100 100 100

138 96 102 59 94 53 96 64

128 84 89 62 71 64 88 104

189 93 86 65 82 68 97 113

120 76 130 52 86 93 99 108

115 85 82 54 74 47 99 109

136 105 108 124 131 138 118 110

155 101 112 55 86 138 105 125

172 81 86 67 74 47 86 125

122 96 104 83 118 120 75 73

173 96 117 57 98 123 84 114

164 140 139 63 90 165 100 115

97 94 114 117 125 141 124 123

101 107 101 108 122 85 110 141

125 87 101 102 107 85 116 111

158 122 100 70 67 90 90 135

141 103 92 70 58 35 82 58

121 88 137 113 143 142 123 102

165 109 112 61 77 52 102 104

176 124 129 53 94 137 97 131

149 110 104 66 76 106 103 147

141 87 97 57 77 49 113 120

135 100 113 92 107 97 121 125

131 92 99 106 105 70 116 132

140 75 91 66 81 102 89 128

130 86 106 53 92 99 106 151

99 93 95 52 70 72 115 129

185 88 115 45 61 83 79 98

201 76 84 58 48 70 83 116

208 95 106 71 98 136 79 132

170 102 139 67 114 174 97 136

140 99 114 106 140 128 116 114

136 107 88 57 61 61 89 108

171 97 90 106 110 99 120 152

123 109 104 101 123 81 128 139

127 101 92 98 117 111 125 109

130 100 92 52 87 86 93 141

136 87 99 103 89 136 121 133

121 97 98 68 68 74 91 115

151 109 129 69 86 132 102 141

107 92 94 44 57 55 91 97

Sweekar Sunflower

Engine Mustard

Fortune Mustard

Bail Kolhu Mustard

Dhara Mustard

Nature Fresh

Mustard

Fortune Soya

Gemini Soya

Page 42: List of Statements Indexed

176 98 111 53 63 100 87 118

157 134 114 63 111 122 94 118

137 100 122 71 106 145 115 139

205 143 114 82 68 79 100 105

133 88 134 58 99 169 105 133

115 102 89 94 107 97 113 133

149 96 79 105 122 105 128 145

148 111 101 99 100 99 123 180

148 101 105 97 119 136 121 129

167 89 103 40 77 104 87 155

200 104 93 60 79 92 96 129

114 97 107 78 75 126 98 103

117 82 102 117 108 95 133 102

157 99 96 71 76 82 105 112

119 110 125 71 121 113 115 117

125 104 87 81 97 89 109 126

156 94 96 56 65 90 99 120

149 115 120 95 130 131 126 106

122 105 112 112 119 111 123 112

188 68 96 67 79 100 93 106

175 94 101 51 66 101 109 130

105 67 107 65 74 121 95 134

138 116 108 66 71 113 88 142

117 87 109 113 109 116 129 117

110 85 97 103 120 108 132 110

125 60 118 73 80 101 109 115

120 60 91 60 65 90 111 117

118 112 115 83 87 132 105 120

151 80 87 75 61 65 91 115

110 57 104 58 58 102 106 101

169 95 105 100 80 131 119 117

145 84 110 57 65 96 109 116

164 86 110 53 72 111 88 123

135 93 89 48 60 107 80 113

128 114 126 66 115 142 101 94

235 177 108 84 69 63 92 93

129 100 87 119 103 102 124 100

121 131 104 79 93 107 85 108

138 95 122 142 128 114 112 108

164 91 84 58 86 62 103 113

174 86 135 56 98 137 88 94

162 100 116 63 93 90 101 103

118 87 91 54 83 51 79 105

Page 43: List of Statements Indexed

136 116 113 108 115 113 119 117

163 95 97 62 72 64 90 104

113 103 115 57 101 130 95 141

156 103 87 48 79 75 98 115

136 98 95 68 56 66 89 92

81 90 92 108 118 102 124 159

108 112 120 79 92 105 87 158

113 133 118 100 113 92 106 105

115 95 112 88 111 132 110 120

112 82 95 95 113 108 122 131

144 67 107 58 71 106 86 150

129 113 131 56 107 153 99 112

136 102 104 49 81 111 92 118

180 116 114 65 62 86 93 86

107 99 102 132 140 122 129 128

166 100 97 88 86 55 84 119

133 92 98 59 60 93 78 119

142 83 115 60 102 128 80 123

100 112 157 101 141 147 108 95

182 134 126 79 107 160 94 96

146 90 99 135 129 119 129 140

85 70 78 56 92 73 88 116

111 87 91 69 36 60 55 80

137 100 115 84 107 121 97 95

148 90 139 61 108 196 74 75

127 122 99 101 132 108 128 98

129 94 121 93 119 140 109 130

121 96 115 93 126 95 116 123

162 86 101 66 82 63 112 103

196 106 100 54 64 90 89 151

161 82 114 56 78 124 99 129

137 108 120 87 139 117 112 132

198 94 109 105 144 125 119 126

144 85 103 76 83 77 111 70

195 90 112 68 69 77 80 80

176 124 95 74 83 126 104 96

148 114 108 70 64 74 110 102

188 71 123 59 87 130 117 127

101 85 123 73 105 151 113 129

Page 44: List of Statements Indexed

135 72 102 68 85 112 98 134

66 110 94 63 63 46 86 114

162 77 104 53 79 117 80 113

118 72 126 43 65 92 94 100

170 89 87 39 60 123 83 92

141 116 116 65 81 112 88 78

121 69 101 63 101 120 81 124

132 142 100 72 67 67 87 107

178 73 105 71 105 158 97 122

184 82 94 61 71 85 87 105

102 96 105 67 56 73 105 140

113 94 109 113 108 109 131 135

167 106 106 70 89 75 117 131

168 105 95 49 86 96 101 134

141 136 89 49 81 89 73 119

197 100 87 50 89 135 75 74

152 109 97 56 61 61 112 127

229 105 95 82 60 119 87 107

120 101 118 54 104 156 96 102

122 100 104 62 84 68 116 137

90 138 55 57 48 72 58 101

275 55 63 83 27 73 46 88

67 49 81 41 34 114 48 38

186 64 106 96 98 113 113 144

126 87 114 62 99 110 94 127

113 86 124 58 117 145 91 135

126 78 123 55 81 113 92 148

189 127 114 71 83 60 98 84

143 67 103 50 81 95 82 96

154 85 114 56 84 99 89 110

137 90 112 42 86 120 90 139

101 78 117 156 148 183 130 108

183 125 119 53 68 102 86 113

126 89 102 102 123 86 119 123

144 86 124 59 98 142 100 127

121 103 118 115 133 124 110 114

111 104 166 134 171 185 137 108

136 100 99 73 74 87 93 116

114 103 134 113 137 151 125 126

159 107 129 96 111 161 119 126

154 93 114 70 105 124 93 108

Page 45: List of Statements Indexed

146 125 96 133 136 100 114 95

106 123 104 63 76 108 90 79

142 108 145 80 90 127 89 90

174 100 93 69 59 59 102 112

121 112 131 71 95 142 107 122

121 77 91 50 38 63 102 145

204 129 136 94 101 98 109 99

133 107 87 62 44 46 93 106

108 98 100 104 115 75 112 108

160 77 107 62 82 94 98 142

163 96 115 82 109 149 105 65

152 85 116 116 100 86 119 82

161 69 104 48 74 73 91 125

128 118 114 120 124 129 147 127

169 98 119 135 120 146 118 127

154 125 99 66 80 97 108 151

134 104 126 65 104 121 103 77

151 94 146 61 119 122 91 129

101 109 109 99 107 61 127 133

106 96 116 99 128 125 120 121

146 89 92 129 113 86 116 130

143 97 142 94 137 129 110 92

198 101 98 62 68 59 86 115

171 76 77 49 75 65 66 92

114 82 94 73 92 53 95 111

133 96 122 110 119 104 120 123

130 83 108 74 92 43 118 83

119 107 114 111 127 124 123 99

Page 46: List of Statements Indexed

Mustard Oil

100 100 100 100 100 100

83 96 102 114 102 88

75 98 98 87 91 114

89 85 104 110 83 102

146 100 100 104 95 46

81 103 103 87 92 87

126 86 118 111 92 138

124 100 103 90 94 73

111 91 100 90 91 91

108 109 94 104 94 89

109 94 99 93 98 78

126 90 103 124 98 71

156 95 118 112 87 126

138 98 112 109 91 126

123 88 112 102 85 94

111 73 99 99 105 59

88 93 99 94 89 118

131 84 123 131 95 99

116 85 111 103 84 57

118 92 105 105 97 62

132 92 105 99 95 80

115 97 112 90 88 65

136 93 117 98 83 129

109 97 112 93 88 80

130 92 107 101 98 128

69 93 113 92 94 90

130 85 115 90 89 98

90 97 92 87 100 49

81 93 99 91 99 51

77 99 87 97 91 83

130 86 109 116 103 53

171 98 116 114 78 105

80 108 96 91 91 61

152 101 121 97 83 144

103 96 123 103 81 116

109 94 119 97 75 164

112 93 101 91 93 60

127 104 112 95 85 129

81 93 99 105 95 59

105 85 115 101 104 66

63 105 104 94 92 93

Nature Fresh soya

Sunflower Oil

Soyabean Oil

GroundNut Oil

Vanaspati Oil

Page 47: List of Statements Indexed

102 100 104 101 84 48

75 86 106 110 96 71

127 84 116 105 99 127

86 86 98 117 97 47

113 81 112 104 94 63

118 98 110 94 92 118

116 97 120 92 92 107

149 92 126 98 85 92

126 94 120 102 94 69

93 100 89 85 99 53

104 92 98 100 93 81

121 91 95 112 88 82

136 103 116 107 87 66

125 90 107 100 93 123

104 79 117 112 95 55

91 95 113 95 98 59

158 91 98 93 93 69

138 83 120 115 91 111

161 90 118 112 92 89

96 98 103 93 99 77

117 87 120 87 89 71

139 91 111 91 91 28

127 83 110 98 96 85

110 88 119 104 94 107

145 99 125 99 88 117

122 89 109 100 98 113

135 106 112 82 95 97

111 79 104 106 98 50

119 96 93 96 99 31

93 95 107 84 94 74

116 91 110 105 97 132

105 85 111 101 96 105

112 90 98 102 101 61

112 101 97 103 99 68

82 83 99 114 110 47

80 100 96 100 107 42

128 99 120 99 90 113

136 114 94 90 99 96

144 96 109 114 82 122

94 100 104 91 92 51

155 87 102 109 106 58

113 88 107 99 93 58

64 96 90 89 98 112

Page 48: List of Statements Indexed

145 101 118 110 80 128

65 90 94 94 94 39

102 85 107 101 94 60

88 103 106 94 110 85

88 96 99 94 95 64

144 92 131 97 91 110

139 91 100 99 97 80

136 97 106 107 86 106

114 90 114 104 96 66

122 90 118 98 88 117

124 89 103 86 106 52

123 83 103 104 110 57

67 99 99 99 104 40

113 88 103 102 94 87

118 93 120 106 88 161

114 94 97 97 92 62

108 109 100 91 90 48

123 95 94 103 112 35

133 74 112 140 107 75

126 108 96 107 104 39

112 100 122 103 85 146

109 105 89 85 109 66

62 121 78 96 136 48

113 92 95 109 100 75

116 95 87 113 116 53

128 93 116 108 90 132

121 95 111 103 101 105

149 94 121 106 77 135

81 91 97 99 93 50

121 100 105 95 100 64

128 84 111 92 92 85

91 90 110 109 95 104

142 94 109 105 86 104

93 90 98 110 91 57

104 93 93 111 100 89

146 100 102 112 96 70

108 93 110 92 90 78

147 86 127 94 99 55

104 92 115 99 101 103

Page 49: List of Statements Indexed

122 94 105 101 102 79

59 102 89 95 105 40

126 95 93 96 104 34

133 95 96 99 98 54

107 97 92 99 103 97

104 91 104 103 105 93

122 102 90 102 99 90

105 94 94 108 99 57

119 91 101 96 114 55

148 108 96 86 108 32

153 96 116 97 99 73

157 92 125 111 89 99

165 95 118 104 83 80

130 98 104 96 97 84

114 100 93 97 106 41

92 100 89 90 116 74

94 86 106 81 105 96

120 80 100 109 104 43

73 86 96 95 114 33

126 94 117 95 89 63

38 132 61 93 131 9

40 125 97 64 143 20

28 108 84 104 143 114

140 96 108 103 97 98

81 91 99 101 98 66

72 81 98 100 103 43

135 90 111 118 114 64

99 99 95 101 100 27

113 98 97 88 99 54

138 100 96 99 104 62

111 92 103 92 88 53

158 102 119 109 86 153

109 94 103 101 105 68

126 88 112 106 85 114

93 80 108 102 96 74

139 91 108 113 93 133

164 73 129 148 87 92

57 76 101 101 114 115

135 89 122 119 92 95

139 86 122 114 89 95

85 92 99 103 96 40

Page 50: List of Statements Indexed

74 98 108 108 94 79

117 108 90 100 95 51

115 88 96 122 98 71

112 87 104 98 101 150

121 85 104 106 100 87

119 98 114 84 101 50

115 77 106 105 98 57

119 91 100 97 114 51

112 101 113 105 88 85

93 86 108 86 94 71

153 88 98 109 99 56

117 98 114 111 87 108

109 95 104 87 88 61

189 86 132 118 80 113

168 91 114 113 85 122

155 83 118 94 100 51

77 79 107 110 97 64

128 83 111 106 94 67

102 90 123 94 96 137

154 97 116 106 96 109

130 111 110 100 98 110

106 84 119 129 99 46

107 94 96 93 97 84

94 106 84 84 99 97

86 93 102 100 97 66

148 97 115 112 84 141

121 93 107 110 95 99

163 91 120 110 85 114

Page 51: List of Statements Indexed

Solution

2 18,1 % 7153 7875

3 23,3 % 6770 5267 2991

4 26,4 % 2190 4918 2612 5308

5 28,5 % 2620 4278 2322 3903 1905

6 29,9 % 2701 3708 1932 3698 1427

7 31,5 % 1918 2672 1621 3061 1294

8 32,6 % 1663 2643 1549 2822 1158

9 33,5 % 1544 2490 1542 2782 1135

10 34,2 % 1530 2428 1467 2589 1103

Group 1 Group 2 Group 3 Group 4155-I like 0.6351 0.5439 -0.6523 -0.1755106-I enjoy 0.4882 0.6215 -0.7716 -0.0789149-I alway 0.4771 0.5709 -0.9422 -0.3797153-Because 0.4629 0.5387 -0.8996 -0.4744160-I am ea 0.4585 0.6074 -1.0035 -0.5357226-I prefe 0.3506 0.6434 -0.8198 -0.1256103-I like 0.3393 0.4568 -0.9118 -0.4451151-I think 0.1311 0.5296 -0.7501 -0.3065393-I like 0.1247 0.1101 -0.1812 -0.0153156-I alway -0.0052 0.6567 -1.0955 -0.1552152-I do so -0.1296 0.6995 -0.6585 -0.0126157-I alway -0.1336 0.7539 -1.0376 0.0066158-Most of -0.1713 0.7704 -0.9698 0.0877148-I often -0.186 0.5024 -0.9259 -0.2137220-I prefe -0.1893 0.6013 -0.7706 -0.0316108-I often -0.2291 0.7159 -0.8836 0.0028105-I like -0.2715 0.6842 -0.9005 -0.1086159-I consi -0.3725 0.6346 -0.8425 -0.2497

Variance Explained

Group 1 Group 2 Group 3 Group 4 Group 5

Page 52: List of Statements Indexed
Page 53: List of Statements Indexed

1562

3148 1314

2504 1589 1100

2444 1232 894 965

2390 1201 827 626 867

Group 5-0.9403

-0.965-0.01190.22210.3262

-0.67050.531

0.1727-0.16650.1856

-0.5641-0.2581-0.49220.6939-0.086

-0.22130.15690.6258

Group 6 Group 7 Group 8 Group 9 Group 10

Page 54: List of Statements Indexed
Page 55: List of Statements Indexed
Page 56: List of Statements Indexed
Page 57: List of Statements Indexed

Solution

2 16,8 % 7120 7908

3 21,6 % 3377 4975 6676

4 25,0 % 2547 4828 2286 5367

5 26,3 % 1700 4530 1699 5042 2057

6 28,2 % 1334 2947 3496 2117 3476

7 29,2 % 1205 2990 3054 1846 3248

8 30,0 % 1199 2878 3029 1742 3084

9 30,6 % 1221 2751 2682 1652 2997

10 31,4 % 1093 1569 2151 1505 2834

Group 1 Group 2 Group 3 Group 4393-I like -0.0671 0.1176 -0.2505 0.0644106-I enjoy -0.6159 0.6234 -0.8399 0.2154226-I prefe -0.6955 0.6831 -0.7981 0.1074155-I like -0.6965 0.604 -0.448 0.1494152-I do so -0.7162 0.6456 -0.3625 -0.0468224-I ofte -0.7606 0.6704 -0.8092 0.0858222-Juices -0.7635 0.6821 -0.7425 0.1369220-I prefe -0.7737 0.5297 -0.4244 -0.081158-Most of -0.798 0.696 -0.7969 -0.0078108-I often -0.818 0.666 -0.5783 -0.0929223-I prefe -0.8407 0.6447 -0.7155 0.0496157-I alway -0.862 0.671 -0.9221 -0.0298156-I alway -0.886 0.6063 -1.003 -0.0344107-It’s wo -0.907 0.6034 -0.3923 -0.1193221-Items l -0.9121 0.5558 -0.4186 -0.1529151-I think -0.9144 0.5296 -0.3169 -0.1173105-I like -0.974 0.6031 -0.465 -0.1986149-I alway -1.0045 0.6085 -0.5021 -0.0339104-I reall -1.0167 0.4659 -0.0804 -0.3424159-I consi -1.0213 0.5392 -0.2639 -0.2967146-I like -1.0286 0.4912 0.0351 -0.2703225-I prefe -1.0549 0.4654 -0.1219 -0.2858148-I often -1.0686 0.4426 -0.2555 -0.2359153-Because -1.0769 0.5488 -0.3651 -0.0859160-I am ea -1.0961 0.5985 -0.5746 -0.1001103-I like -1.1133 0.4675 -0.3032 -0.1364219-Food at -1.1987 0.3918 0.2406 -0.3533

Variance Explained

Group 1 Group 2 Group 3 Group 4 Group 5

Page 58: List of Statements Indexed
Page 59: List of Statements Indexed

1658

1141 1544

1125 875 1096

1172 764 1089 700

889 747 1027 720 2493

Group 5-0.1546-0.6978-0.5335-0.7507-0.4159-0.3898-0.59340.0221

-0.1959-0.0851-0.25550.06940.30990.03720.25020.13860.3477

-0.01210.71970.60190.4018

0.6480.69780.19350.30770.47540.7953

Group 6 Group 7 Group 8 Group 9 Group 10

Page 60: List of Statements Indexed
Page 61: List of Statements Indexed
Page 62: List of Statements Indexed