Lisa Ruth Michael3744 San Viscaya Drive, Jacksonville, Florida 32217 lmichael32217@gmail.com - 410.967.6766 direct

KEY STRENGTHS • restructuring & revitalizing organizations • development of strategic alliances & partnerships

• planning & development of marketing strategy • external account development & management

A proven performer in B2B and B2C, who moves easily from vision & strategy to implementation & maximization through analysis.

Very well organized & tenacious, with an adaptive & flexible style, eager to be a tremendous asset to your organization.

WORK EXPERIENCEOctober 2013 – presentH&R Block – Marketing Coordinator – Jacksonville East & West (36 locations in Nassau, Clay, Duval counties &

the beaches) develop, implement & drive the district-based marketing plans to the individual office level work with District Managers to identify & prioritize marketing opportunities district-wide weekly, monthly,

quarterly basis assist office leaders (CSLs) in the development & execution of office-level local marketing plans lead local marketing event/ street teams offering the highest opportunity for growth in the District (Latino,

non-profit, etc) work with all support staff implementing corporate plano-gram specific to office appearance & visibility

standards research & engage community organizations & businesses for partnership opportunities increase marketing acumen at the office level through innovative presentations, programs, team coaching,

office visits 1:1

June 2013 – September 2013Jacksonville Suns (Florida Marlins AA affiliate) – Assistant to Clubhouse Manager (seasonal position)

revamped/streamlined inventory and ordering procedures for dry goods, pantry items and catering reworked policies/procedures for visiting clubhouse set up regard lockers, coaches office, trainers room maintained umpires room regarding pre-game & post game food, laundry et cetera per MLB regulation worked with front office staff to ensure seamless outcomes for the hosting of the All-Star game 2013

November 2012 – June 2013Jersey Mike’s Subs – Director of Marketing & Catering – Jacksonville, Florida

ranked #1 in nationwide competition for April 2013 Loyalty Card promotion for all Marketing Directors opened newest location at University West - directed grassroot marketing plan & non-profit partnerhsip worked with corporate to increase ROI through marketing & catering programs revamped catering forms, procedures and policies; instituted SOP’s for marketing & catering dramatically increased catering & in-store sales through grassroots marketing, networking and outreach

programs social media campaign design & implementation; Facebook, Twitter, Instagram, Linkedin, and SEO

programs SERVESAFE certification

December 2009 – May 2013Coach (residential nutritional & goal) – for Olympic caliber swimmers at The Bolles School.

Jacksonville, Florida hosted individual swimmers while residing in the USA and training with Coach Sergio Lopez-Miro demonstrated ability to identify individual needs, define/set goals and nutritional needs adept at working collaboratively with challenging athletes, continually providing support and insight communicated with coaching staff/athletes to provide peak outcomes throughout their training cycles

March 2005 – August 2007Gold’s Gym at the Power Plant – Corporate Sales Coordinator/Co- General Manager

designed/implemented corporate sales/outreach/“Buddy Boot Camp” Program using e-mail & direct mail always exceeded monthly goals throughout franchises in the Northeast trained staff on proper follow-up techniques/sales development to facilitate increase in ROI percentages worked with front desk staff/personal trainers to successfully maintain/develop relationships with members earned team/gym/individual monthly bonuses by increasing retention of existing members, increasing

corporate & individual memberships & personal training session sales

August 2000 – February 2005The Deafness Research Foundation – Special Assistant to John (Jack) P. Wheeler III, CEO

Special Assistant/Liason for Mr. Wheeler to funding resources & government officials/agencies coordinated lobbying efforts for the foundation, provided grant writing expertise and insights as well as

thorough working knowledge of the inner workings with various interest groups in and around the Washington, DC area.

PROFESSIONAL DEVELOPMENT + Jacksonville Chamber of Commerce – Downtown Events Committee member 2012 – present + The Bolles School Bulldogs Swim Team – Meet Volunteer – Hytek/SST & Announcer 2011 - present + The Bolles School Parent Association Staff Appreciation Committee member 2011 – present + Bishop Kenny High School – Booster Club member & volunteer 2013

+ The LaVilla School Wind Ensemble Booster & Volunteer 2011 - 2013 + ICARE – Homeless Day Center (JDRC) Committee Member and spokesperson 2011 -present + Celebration Church – Careforce training 2011, Sisterhood volunteer 2009 – 2012 + Baltimore Messenger (Patuxent Publishing) - Columnist 2004

REFERENCES AVAILABLE UPON REQUEST