lisa holliday resume 2010 1
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LISA HOLLIDAY8444 S. 600 W.
Pendleton, IN 46064866-922-6443
PROFESSIONAL SUMMARY
Highly accomplished Sales Professional with over 20 years of successful combined experience in the advertising, beauty, wellness, financial and communications industries. I have specialized expertise in the area of on-line sales and advertising sales with an established national and local beauty, fitness and wellness merchant base. Ability to apply knowledge and experience to consult, resolve challenges, and surpass corporate objectives independently and in team-based environments. Persistent in meeting challenging goals and overcoming obstacles to perform ahead of peers and beyond what is expected
Strong work ethic, outstanding reputation for competence and professionalism
Able to earn loyalty to business, analyze market and territory dynamics in order to exceed goals and surpass sales quotas
Persuasive communicator with well developed presentation and negotiation skills
Established home based office with portable laptop, broad band and communication set up
Experienced and able to utilize Microsoft Excel, Word, Outlook, Power Point and Sales Force
PROFESSIONAL EXPERIENCE
Tan-Spa - Consulting, Sales and Service 2007 – Present
Owner Adept at traditional and on-line cold calling and canvassing to local and
national beauty, fitness and wellness merchants. Overall ability to differentiate company by consulting and providing a complete package of new-tech marketing, advertising and alternative spa equipment sales to strengthen merchant relationships and increase merchant profits
Ability to generate local and national lead source by utilizing new-tech marketing with voice broadcasting, social media, constant contact, website, and organizing Groupon campaigns to generate sales and increase merchant customer base
Schedule on-site product demos and develop marketing and ad campaigns for local beauty, fitness, and wellness merchants
Established local distribution channel with ETS Wolff tanning bed manufacturer for teeth whitening and infrared body wrap systems
Assist merchants with repeat product sales for teeth whitening, infrared, and spray tan products. Monthly follow up with ongoing new-tech marketing and advertising consultations, to strengthen merchant relationships
LISA HOLLIDAYPage 2
First Franklin and Wholesale Mortgage Industry 2001 – 2006Outside Wholesale Account Executive
Created major accounts and strengthened relationships with two of the largest brokerage firms in Indianapolis, which substantially increased company profits by 30%
Regionally ranked number 1 outside account executive in Indianapolis in 2003 for on-line applications submitted regionally
Increased overall company wide sales volume in 2004 by approximately 25% by creatively identifying and establishing 30 new key brokerage firms
Identified, recruited and mentored new account executives in Indianapolis which increased company revenues for the state of Indiana
Five times President Club Winner
ETS, Inc 1998 – 2001National Marketing Director
Ranked in top 10 and averaged 125% in total sales volume for career with commercial on-line tanning salon sales, which had an organization of 90 national sales reps
Achieved sales volume that was 45-50% higher than the average sales rep by developing a creative on-line lead generating process for commercial salon prospects. Process was adopted by company as a best practice and additionally resulted in multi million dollar sales status
Developed and implemented a key business analytics worksheet and booklet to be used with clients in determining salon profitability and
qualification. Booklet provided a foundation for consultative selling and was adopted as a best practice and implemented company wide, which substantially increased company profits
Protected the profit margin on the core product, and increased overall sales by offering creative value added promotional packages. Promotional packages helped to retain product value, and solidify client relationships, which considerably increased company revenue
Three times President’s Club Winner Actively involved in new product development with C-level management and
owners Represented ETS and participated in product demonstrations at annual
conferences, beauty, health and fitness industry trade shows. Trade show representation was only permitted for the top 10 commercial account executives company wide
Gold Medal Marketing, Inc. - Ad Specialty and Fax Company1994 – 1997 Owner
Formulated and activated a sales, fax marketing and advertising specialty service company. Within eighteen months, created 40 key accounts within the Indianapolis area
Created an ad specialty campaign for Homeowners Loan that increased their gross profit margin by 35% in one month by providing company awareness with an ad specialty mailing
Increased Chamber of Commerce awareness and provided new-tech fax communication to established customer base which elevated membership by 20%
LISA HOLLIDAY8444 S. 600 W.
Pendleton, IN 46064Phone: 866-922-6443
E-mail: [email protected]
EDUCATIONWright State University, Fairborn, OH.
Major – Business/Marketing
PROFESSIONAL REFERENCES
Kelly Miron - OwnerThe Powder Room216-831-7666
Heather Collinsworth - OwnerSolar Tan937-369-5811
Michelle - OwnerSegue Bodywraps858-603-5770
Kellee Markwell - OwnerOasis Salon and Spa937-325-6711937-360-3767
