I am an accomplished art director with the passion to solve complex design problems, develop fresh creative solutions and inspire change. I have a 20-year proven track record in all aspects of the end-to-end creative process, ranging from high-level conception through execution phase.

I oversee, direct and hone the design process, conceptualize and execute creative, intelligent solutions for clients. From digital products (websites and digital campaigns) to complete brand platforms, inclusive of print deliverables and packaging, I manage and collaborate with cross discipline teams including marketing strategists, designers, copywriters, print/media/packaging vendors and front and back-end developers. Ensuring a high standard of visual execution across all media and campaigns, my work involves inspiring and leading other designers while providing direction and feedback towards a common goal.

Along with a broad understanding of marketing and design, I have a strong knowledge of creating brand platforms which include visual brand strategies for deliverables such as digital website and campaigns, print and packaging to create value for the brand. My passion in life is to never stop uncovering creative solutions while discovering new ways to incorporate emerging and new media formats into client initiatives.

CAPABILITIESI posses a wide range of design and creative capabilities. These include:

• A strong knowledge of design and typography, image manipulation, marketing design and layout for both digital media and web design, as well as traditional print, packaging and branded environments. I have a keen eye for visual details and accuracy.

• My ability to generate a reliable supply of original ideas and visual concepts and the confidence to explain and support the thinking behind the ideas to both internal and external folks in a fun, inspiring way.

• Proficient in the Adobe Suite of Products - InDesign, Illustrator, Photoshop and Microsoft software.

• Leading and motivating the internal team to be creatively progressive through art direction, feedback, knowledge and inspiration.

• Create long-standing client relationships built on trust.

Lisa Marie DeSeno

860 707~4673 212 Beckley Road Berlin, Connecticut 06037

lisadeseno@yahoo.com

LISA MARIE DESENO RESUME 1

PROFESSIONAL EXPERIENCEDONALDSON GROUP

Simsbury, Connecticut ~ Creative Director ~ April 2012 to Present

As creative director I oversee the design process, conceptualize and execute creative, intelligent solutions for clients. This includes the creative vision, look, feel, and tone of brands for both B2B and B2C clients.

I am also responsible for leading the creative team. This includes managing and inspiring designers, copywriters and developers on strategy, collaboration, brainstorming and creative execution. Keeping projects in line and on time and managing all external vendors is all part of the job.

Clients include: Demandware, Aetna, CIGNA, The Hartford, 3M Purification, Empower, Raw Foods Central, YMCA, DocDoc, 3D Asset Management, Simsbury Bank, Global Atlantic, ELM Exchange, Evariant, PTA Plastics, Lydall Filtration and numerous other clients in health and wellness, heathcare insurance, financial institutions and manufacturing.

MILAGRO DESIGN GROUP

Hartford, Connecticut ~ Principal/Creative Thinker ~ October 2007 to 2012

As principal and owner responsibilities included directing and overseeing creative projects, client and vendor relationships and directing the creative department. Reviewing work, providing direction and feedback to the team.

Clients Included:

The Hartford (The Hartford: “Group Benefits Division” Complete Rebrand including, logo, design standards, revamp of collateral, direct marketing campaigns), CIGNA International, ING, Conning, Effe Awards 2009, Acsys Interactive, Averde, Creative Arts for Developing Minds, Synergy Home Healthcare, SSIMED, Thornton Medical, Communications, United States Tennis Association, Yarde Metals, Boys and Girls Club of Bristol, My Sister’s Place, U.S. RE.

THORNTON MEDICAL COMMUNICATIONS

Gullford, Connecticut ~ Creative Director ~ October 1998 to 2007

Responsibilities included designing and managing promotional and CME projects, inclusive of packaging from CME invitations and meeting support materials to monographs and digital campaigns. Strong client contact and team spirit towards coworkers. Strong account management skills. Management of contractors, such as printers, photographers, illustrators and free lancers. Created time lines and schedules for each job, printing requests and quotes.

Some clients included:

Novartis Pharmaceuticals, Merck Phamaceuticals, Pfizer, Astra Zeneca, Purdue Pharma, and the American Society of Hypertension.

Lisa Marie DeSeno

860 707~4673 212 Beckley Road Berlin, Connecticut 06037

lisadeseno@yahoo.com

LISA MARIE DESENO RESUME 2

METROPOLIS DESIGN & ADVERTISING

Hartford, Connecticut ~ Senior Designer ~ 1991 to 1998

Projects included:

Annual reports, promotional materials, corporate identity, marketing collateral— including corporate literature, packaging, logos and special event brochures and posters, trade show deliverables. Strong client management.

Management of printers and all types of vendors was also included. Managed photo shoots and all pro-bono and community work. National and international projects.

Some clients included:

Booz-Allen and Hamilton, Reebok, Reebok Human Rights Foundation, CUC International, NFO Research, Tambrands , ConnectiCare, CIGNA, Pulte Corporation, Milford Hospital, Solomon Brothers, Inc, American Skandia.

EDUCATIONCENTRAL CONNECTICUT STATE UNIVERSITY

BAS Special Studies in Graphic Design/Journalism ~ 1986 to 1991

COMMUNITY PRO-BONOWork includes:

I am on the marketing committee for the Boy’s and Girl’s Club of Bristol where I consult and create collateral and digital materials for the club’s marketing initiatives.

Lisa Marie DeSeno

860 707~4673 212 Beckley Road Berlin, Connecticut 06037

lisadeseno@

References

Available Upon Request.

LISA MARIE DESENO RESUME 3