LISA AND ROMANY

IMAGINE DRAGONS

IMAGINE DRAGONS WEBSITE

Characteristics of their website

•Bold, dynamic, intense black and grey colours•shows all key artist attracts the fans •Publish teaser info (tour dates)•Simplistic presentation

MERCHANDISING

EASY ACCESSIBILITY

FAN ART

Interactive

Flattery

Use of synergy between fan and band

Presents a sense of community

MARKET THE INTERACTIVE COMMUNITY

Becoming apart of the website.Creating a community, globally and online

LIVE CAMPAIGNING

Mini concert at the Grammies allows a mass audience of fans whom support the stars, as well as additional oblivious fan- broadens the target audience, within the mainstream route

http://www.campaignlive.com/article/grammys-target-creates-imagine-dragons-mini-concert/1333143

REACHING SOCIAL NETWORKS USE OF #Online marketing, and awareness

CROSS PROMOTION

Imagine dragons working with target. To promote their band as well s the brand target