Download - Lisa and romany presentation imagine dragons
Transcript
IMAGINE DRAGONS WEBSITE
Characteristics of their website
•Bold, dynamic, intense black and grey colours•shows all key artist attracts the fans •Publish teaser info (tour dates)•Simplistic presentation
MARKET THE INTERACTIVE COMMUNITY
Becoming apart of the website.Creating a community, globally and online
LIVE CAMPAIGNING
Mini concert at the Grammies allows a mass audience of fans whom support the stars, as well as additional oblivious fan- broadens the target audience, within the mainstream route
http://www.campaignlive.com/article/grammys-target-creates-imagine-dragons-mini-concert/1333143
CROSS PROMOTION
Imagine dragons working with target. To promote their band as well s the brand target