linkedinsanity: how to leverage the power of social media's best-kept secret by rejecting the...
DESCRIPTION
Presentation by Anthony JulianoCancer Services of Northeast Indiana Social Media Lunch SeriesApril 10, 2012Photo credits:1, 2, 5, 13, 23, 30, 38, 47 FLICKR/URBAN INSANITY/DIMA BUSHKOV3 FLICKR/CAUTION TAPE/PICTURE PERFECT POSE9 & 10 FLICKR/GNOMEDEX 07 - GREGG SPIRIDELLIS/HYKU14 FLICKR/BETSY, SUPER EXCITED/OLLIE CRAFOORD18 FLICKR/MAGNIFYING GLASS/ANDERCISMO26 FLICKR/FOREVER LAZY/ALLISONALLISON31 FLICKR/COLD CALL/OGOCO35 FLICKR/TEDXOBSERVER 35/ANNAGGORDON41 FLICKR/REID HOFFMAN/JDLASICA43 - 45 FLICKR/GQ/GARDEN STATE HIKERTRANSCRIPT
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I’M NOT LOOKING
FOR A JOB, SO
I DON’T NEED TO BE ON
[THIS, THAT, OR THE
OTHER THING] WILL
REPLACE
IS A GREAT
PLACE TO START NEW RELATIONSHIPS
IS BORING
EVERYONE SHOULD BE ON
THE KEY TO
SUCCESS ON
IS PROFILE
OPTIMIZATION
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IT’S TRUE: LINKEDIN
IS GREAT FOR
JOB SEEKERS
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AMONG RECRUITERS THAT USE SOCIAL
MEDIA, HOW MANY USE LINKEDIN?
SOURCE: HTTP://MONEY.USNEWS.COM/MONEY/CAREERS/ARTICLES/2011/
04/12/WHEN-YOUR-DREAM-COMPANYS-HIRING-ON-TWITTER
95%
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LEAD GENERATION
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
TWITTER FACEBOOK LINKEDIN
VISIT-TO-LEAD RATIO VISIT-TO-CONVERSION RATE
SOURCE: HUBSPOT
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A DOSE OF SANITY:
HAS POTENTIAL EVEN IF
YOU’RE NOT A JOB SEEKER
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BRANCHOUT IS TWICE IS BIG AS
LINKEDIN…RIGHT?
0
50
100
150
200
250
300
350
Actual number of LinkedIn users Fake number of BranchOut users according to a headline writer who apparently didn't read the story
beneath the headline
Series 1 MILLIONS
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REALLY? NO SHIT?
Sales
Percentage of the time BranchOut's CEO thinks that BranchOut is the greatest thing since sliced bananas
Percentage of time he has his doubts
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A DOSE OF SANITY:
ISN’T GOING AWAY
ANYTIME SOON
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WHY IS IT CRAZY
TO RELY ON
YOUR PROFILE?
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WHAT’S EVEN MORE
IMPORTANT THAN
YOUR PROFILE?
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A DOSE OF SANITY:
STATUS UPDATES ARE
YOUR BEST OPPORTUNITY
TO MAKE AN IMPRESSION
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SOMEONE I DON’T KNOW
SOMEONE I
DON’T KNOW
SOMEONE I
DON’T KNOW
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SOMEONE I DON’T KNOW
SOMEONE I DON’T KNOW
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Generally, most estimates put Dunbar’s
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IS THE BEST
WAY TO REACH
THESE PEOPLE
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A DOSE OF SANITY:
IS ALL ABOUT
ENHANCING EXISTING RELATIONSHIPS
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DOWNRIGHT SANE
REASONS FOR
BEING ON LINKEDIN
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YOUR “PRODUCT” IS YOUR KNOWLEDGE
YOUR SUCCESS IS PRIMARILY DEPENDENT ON
STRONG BUSINESS RELATIONSHIPS
YOU’RE WILLING TO BE A RESOURCE
TO YOUR CONNECTIONS
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A DOSE OF SANITY:
ISN’T FOR EVERYONE—
WHAT MATTERS IS WHETHER IT
WORKS FOR YOU
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THANKS!
(260) 424.3373
CANCER SERVICES
2012 SOCIAL MEDIA
SUMMER LUNCHEON SERIES
TUESDAY, MAY 8
“SOCIAL MEDIA FAILURES
AND HOW TO AVOID THEM”
KEVIN MULLETT
TUESDAY, JUNE 12
“YOU ARE A WRITER”
ERIK DECKERS
TUESDAY, JULY 10
“NETWORKING FROM
ONLINE TO FACE TO FACE”
RANDY CLARK AND
ALLISON CARTER
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1, 2, 5, 13, 23, 30, 38, 46 FLICKR/URBAN INSANITY/DIMA BUSHKOV
3 FLICKR/CAUTION TAPE/PICTURE PERFECT POSE
9 & 10 FLICKR/GNOMEDEX 07 - GREGG SPIRIDELLIS/HYKU
14 FLICKR/BETSY, SUPER EXCITED/OLLIE CRAFOORD
18 FLICKR/MAGNIFYING GLASS/ANDERCISMO
26 FLICKR/FOREVER LAZY/ALLISONALLISON
31 FLICKR/COLD CALL/OGOCO
35 FLICKR/TEDXOBSERVER 35/ANNAGGORDON
41 FLICKR/REID HOFFMAN/JDLASICA
43 - 45 FLICKR/GQ/GARDEN STATE HIKER