social media's impact on seo
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Social Media’s Impact on SEO
Yvette M. DivinoSEO - Web Promoter
How Big is Social Media?
• Facebook: more than 600 million users
• Twitter: more than 400 million users• LinkedIn: more than 100 million
users
Percentages of marketers who say social media is somewhat or very effective at achieving specific SEO objectives:
• Improving search rankings — 91%• Increasing traffic from targeted keywords — 90%• Expanding content shown in universal search results
— 89%• Improving the ROI from search programs — 80%• Generating more qualified leads — 78%
The Social Media Revolution 2012
http://www.youtube.com/watch?v=0eUeL3n7fDs&feature=related
Let’s Watch Video First!
How does social media affect search marketing?
• Searcher expectations have changed– Socializing than searching
• Difference in Context of Search and Social – Recommendation than Marketing/Advertisement
• Push and Pull SEO Effect of Social Media Marketing– PUSH = Create + Share– PULL = Searchers
Specific social media and search engine integrations
5 Trends to Guide an Integrated Strategy
• A solid social strategy must come first
– Established Social Media Strategy– Connect to Audience– Incorporate Keywords in Social Media Profiles
and Updates
• Search engines are increasingly indexing social content
– Google and Bing added Social Data– Real-time searches drive little traffic
• Social media builds inbound links
– Provide value through great content and interaction
– Content from Digg, Reddit and etc. generate great number of inbound links
– Good Content Publish Share
• Search and social data complement each other
– SEO keyword research can identify keywords and phrases to use in social media channels to attract more visitor traffic to that content, and to help that content rank well.
• On-site social media is a powerful content generator
– Creating blog + attracting Active Community = Massive Amounts of Keyword-Rich Content
Resources:
• http://www.affiliateprograms.com/blog/the-impact-of-social-media-on-seo/
• http://www.toprankblog.com/2008/09/how-does-social-media-affect-search/
• http://www.quicksprout.com/2011/07/15/why-your-business-ought-to-use-google-plus/
• http://www.covario.com/news-and-views/newsroom/249-special-report-social-media-impact-on-seo-5-trends-to-guide-an-integrated-strategy