linkedin training waynesboro chamber of commerce
DESCRIPTION
Optimized your LinkedIn profile and your LinkedIn Company to increase your chances of being found by prospectsTRANSCRIPT
Useful LinkedIn Statistics
• > 259 M users on LinkedIn• > 2.9 M “C” level execs• > 9.9 M business owners• > 5.3 M VP level executives• 27.9% of CEOs are active on LinkedIn
Useful LinkedIn Statistics*
• 93% of Fortune 100 companies use LinkedIn to hire• > 3.4 M Company Pages• ~ 5.3 B people searches in 2012• ~ 4.2 B people searches in 2011*
*Colleen McKenna intero ADVISORY
Your LinkedIn Plan – Connect
• Make connections• Ask for introductions• Ask for recommendations• Share meaningful content
Your LinkedIn Plan – Engage
• Follow up on meetings, mixers, introductions • Don’t use “canned” link request• Nurture connections with periodic emails• Comment & Like• Blog • Self publish through LinkedIn Pulse
Your LinkedIn Plan – Brand
• Are you “keyword” optimized?• 100% complete?• Add video, publications, slide decks• Nurture connections w/ periodic emails• Don’t be afraid to be You
Your LinkedIn Plan – Network
• Clients & Prospects• Groups (should you start your own?)• Potential employers• Thought leaders• Competitors• Referral Partners• Others who serve your target client(s)
LinkedIn Strategies that Work*
• Brand Building• Becoming a Visible Expert• Content Promotion• Lead Generation & Nurturing• Recruiting & Job Search• Partnering Opportunities• Industry Research & Monitoring
*LinkedIn Guide for Professional Services Executive, Hinge Research Institute
Great LinkedIn Tools You May Not Be Using*
• Your Company Page– Showcase pages, careers page
• Groups• Recommendations• Follower Insights• Mobile• Premium Services
*LinkedIn Guide for Professional Services Executive, Hinge Research Institute
Company Pages Can Be Great to Promote Your Business
• Showcase your firm’s products & services• Prospects learn what customers say about you• LinkedIn jobs appear in search results & on Twitter• LinkedIn is its own search engine for finding jobs,
people & companies
Why LinkedIn Can Be Great to Promote Your Business
• Company page updates reach all followers • Updates can involve calls to action• Can include – Video testimonials– Calls-to-action– Links to blog posts
Why LinkedIn Can Be Great to Promote Your Business – Showcase Pages
• Showcases can include all types of media– Video– Slide decks– Photos– 3rd party links
Your LinkedIn Company Page – Connect
• Add links (profile, company page) to email signature• Add LinkedIn profile URL to business card• Add social media links to your website• Add social sharing links to your blog posts
Your LinkedIn Company Page – Engage
• Share useful content regularly• > frequency as you curate more useful content• Develop and post your own content– Blogs– Video– Podcasts– Slide decks
Your LinkedIn Company Page – Network
• Have employees follow your page• Have staff re-post items posted to your company
page• Make sure staff profiles “link” to company page
Your LinkedIn Company Page
Your LinkedIn Company Page – Showcase Page
Targeting New Business
Target & Wish List Accounts
• Learn more about them• Follow their company page(s)• Gain insight on firm management• Connect with folks to whom they’re connected
Use LinkedIn for Research
• Competitors• Prospects• Industry segments, niches• Who your clients are connected to– Referral opportunities– Ask for introductions
Use LinkedIn for Research
Searching for Prospects
• “Non profit”• Postal code “20002”• Within “10 miles”• Title: “VP, CXO” • Company Size: “501 – 1000”
Search for Opportunities
Analytics
Analytics 2
Analytics 3
• Specific• Measurable• Attainable• Realistic• Time-based
Are Your Goals SMART?