linkedin marketing tips: how to create a stellar showcase page for your business
TRANSCRIPT
LinkedIn Marketing Tips
How to Create a Stellar
Showcase Page for Your Business
Google Shopping CampaignsBusiness professionals and marketers across the globe understand just how effective
LinkedIn is for content promotion and lead generation. But are you taking full advantage of
your company’s LinkedIn page? Below we walk you through what a LinkedIn Showcase Page
is, how businesses are using it to generate interest in their products and services, and how
you can set one up for your own company, today.
A LinkedIn Showcase Page is an extension of your company’s LinkedIn page that allows you
to “showcase” a product, service, brand, or extension of your business. Though connected to
your company page (you can access Showcase Pages from the right side of a parent
company’s LinkedIn profile), these pages serve their own function and have their own
followers and status updates. A software business might use one Showcase Page to highlight
their enterprise software and another for their commercial software while a video marketing
company might use one to promote their documentary capabilities and the other their
animated shorts
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LinkedIn Showcase Page
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LinkedIn Marketing Tips: How to Create a Stellar Showcase Page for Your
Business
How to Create a LinkedIn Showcase Page
To create your own Showcase Page (you can make up to 10 for your business), follow these
steps:
1. Log into your LinkedIn company page
2. Click on the arrow next to the “Edit” button
3. Select the “Create a Showcase Page” option from the drop-down menu
4. Start adding your content!
Now you’re ready to build out your own Showcase Page and start wowing visitors and
generating leads! But first—check out these two best practices to get you started off on the
right foot:
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LinkedIn Showcase Page Best Practices
Create unique page content
Creating engaging content is not easy, and many marketers fall into the trap of recycling
content from other their platforms. But consider this: some of your followers may be
subscribed to both your Facebook and LinkedIn pages, and if they’re seeing the same
content posted across both channels, they’re likely to disengage with your content and
perhaps even unfollow your page.
To avoid this—and the search engine penalties that follow online plagiarism—create unique
content for your Showcase Pages. Remember that your Showcase Page has the potential to
become a lead-generating machine for your business, and give it the time and thought it
deserves.
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LinkedIn Showcase Page Best PracticesTrack your numbers
Perhaps one of the more important best practices we can share with you is to make a
commitment to regularly reviewing your LinkedIn Showcase analytics page. Analyze your
audience’s engagement with your content and figure out the topic and content formats that
they’re actually responding to. Consistently checking your analytics and optimizing elements
of your Showcase Page and content strategy accordingly will help you ensure that you’re
maximizing your efforts.
Are you looking for assistance creating an awesome Showcase Page or optimizing your
LinkedIn profiles or strategy? Contact us today to find out how we can help.
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