an army of students: leveraging student talents to create stellar content and showcase campus...
DESCRIPTION
In 2011, Glendon launched its first-ever team of student brand ambassadors—or #TeamAwesome, as they like to call themselves—to assist our small staff team with authentically highlighting examples of campus engagement to current and prospective students. Having just wrapped our sophomore year, our program is so much more than “just” blogs; the team has been using their unique talents and interests to connect through YouTube, Twitter, WordPress, Instagram, Storify, and, most recently, content curation with Tumblr. This session reviews best practices for training, management, and editorial schedules; as well as lessons learned and unexpected community impacts.TRANSCRIPT
Leveraging Student Talents to Create Stellar Content and Showcase Campus Community
Courtney Mallam
@courtneymallamPrint & New Media Specialist
Glendon Campus, York University
AN ARMY OF STUDENTS:
Our best resources are our students
Define the termsSo we leveraged our best resources to help us tell our story.
beyond BLOGGING
GL2017: March 2013
GL2017: May 2013
GL2017: June 2013
GL2016: June 2013
Form a connection
“My role is to encourage good people to do what they do best. I’m an editor, cheerleader, and an agent.” – Ma’ayan Plaut, Oberlin College
Keeping the train on the track
• Editorial & publication schedulesKeep the train on the tracks
Impacts 1: More student orgs on social
Strategic trainingMore club representation
Impact 4: Increased quality & usable content
More story submissions
More honest discussion
Questions?