linkedin indepth

LinkedIn InDepth for

You

Prepared forConnect•Work•Thrive

ConferenceBy

Terry East

Why LinkedIn?

80% of the jobs available are in the “Hidden Job Market,” accessed via Networking and Insider Referrals

Networking is the most effective way to conduct a job search and LinkedIn is the premiere professional networking community

Currently 33% of the U.S. job force are “freelancers”, growing at a 6% CAGR

The average job in the U.S. lasts 4.1 years

LinkedIn for You

Profile Basics

Keyword Optimization

Security and Privacy

Contacts

Groups

Following

Companies

Keeping Informed and Involved

The Agenda

Groups

2nd Level Contacts

The LinkedIn Universe

2nd Level Contacts

1st Level ContactsProfile

Channels

Companies

Members

Contact Levels

1st

2nd3rd*

Influencers

Publishers

* Premium members only

All-Star Profile

LinkedIn Profile: Your Miniwebsite

Minimum: Who’s Who in the Professional World

Used to find a part-time, full-time job – attract recruiters, apply for jobs, etc.

Used to promote you and your business 24/7

Used to connect with your “tribe” – help them find you.

Used to demonstrate your social proof.

All-Star profile? Top of 5 levels of profile strengths

Profile picture and summary

A current position with description – and two additional positions

Industry and postal code

Education

At least 50 connections and 5 job skills

Crafting the Top

Benefit oriented HeadlineLocation and IndustryProfessional looking headshotHow to contact you, social media and website URLsCustomize your LinkedIn profile URL

Only your name

Set the story with the Summary section

Experience Section

Use high-level summary language. Different from Resume.

Current plus two additional positions

Connections to other sections

Education SectionDegree

Major

Honors and InvolvementLike a Resume -- Don’t

have to state graduation year

Skills and Social Proof

Skills and Endorsements

Recommendations

All-Star Profile Checkup




Education

At least 5 job skills

At least 50 connections

Profile Flourishes

Optional sections you can add to customize and adapt to your individual needs

Arranging Sections

Arrange sections to highlight or support strategy – for example:

1. A stay-at-home parent re-entering the job force may wish to highlight volunteer experience rather than work experience

2. New college grad may wish to emphasize degree, coursework, and test scores.

Adding Multimedia

Images

Video

Audio

Presentations and documents

Othero Behanceo Issuuo Kickstartero Quantcast

What is a Keyword?

A keyword, in the context of LinkedIn profile optimization, is a particular word or phrase that describes a major skill or experience used by recruiters or other LinkedIn members to search LinkedIn for members that may fill their need.

How to Find Keywords

Look at the key skills and experience frequently used in the job descriptions that interest you.

Checkout the profiles of individuals holding positions that interest you.

Read blogs/articles about the industry and jobs you’re targeting – glean the new and upcoming trends and terms

Where to Use in Profile

Headline

Summary

Current and Past Positions

Your Customized LinkedIn URL

Groups

Skills & Endorsements

Recommendations

Interests

Do not Stuff Keywords

Access Settings

Profile Settings

Communication Settings

Group Settings

Account Settings

Growing Your Contacts

Three Level of Contacts

1st Level = your direct contacts

2nd Level = your direct contact’s contacts that aren’t your contacts.

3rd Level = weak ties one level below your 2nd Level contacts (only available to premium users)

1st – 3rd Level is considered your “Network”

Regardless contact level, the members of groups you belong to are visible and contactable

Two Schools of Thought

Conservative model – only connect with people you know and maybe even recommend to others.

Those who feel life doesn’t begin before they have at least 500 LinkedIn contacts

Finding Contacts Getting started: LinkedIn will search your

email accounts for addresses of existing members and display a list for you select who to send an invitation to connect.

LinkedIn will start providing lists of members you might know based on your 2nd Level and Group contacts.

If you’re open to large contact bases – you’re considered an “Open Networker,” and there are groups and lists you can use to expand your contacts

Other Ways to find Contacts

Meetups and conferences

Website and other social media hyperlinks back to your LinkedIn profile

Placing your custom LinkedIn URL on your business cards

Non-profit activities and professional associations

Alumni gatherings

Contact Limits Maximum of 30,000 contacts – start with a

limit of 3,000 and ask for new limit increments from customer service

Avoid the dreaded Report Spam – when you send requests to connect with someone who feels you’re as bad as a Nigerian spammer/scammer.

All-Star Profile Checkup




Education

At least 5 job skills

At least 50 connections

Complete

Recognize your Contacts

What goes around comes around.

Get into the habit of writing recommendations and making skill endorsements

Recommendations are formal write-ups of your contacts

Endorsements are simply adding a skill or clicking next to a skill listed on the profile of a 1st level contact.

Elevate Search Ranking

Subscribe to a Premium account

Keyword Placement

Number of Connections

Recommendations

The order in which you will show up in the search against others with similar skills. Closest to the top is the goal.

Connecting with the Tribe

Groups 411 You can join up to 50 groups

Find groups for social and professional associations, schools, past companies (reconnect)

Look at what groups other LinkedIn members similar to you have joined.

There are public, open, and private groups

Some groups have Special Interest Groups (SIGs) called subgroups.

You can create your own group and invite your friends and connections

Different Connection Types

Use LinkedIn advanced search features in combination with Google search

Looking for service provider for your company

Find new prospective employees and project team members

Locate someone with a particular expertise for consultation or speaking engagement

Search for potential investors/donors, advisory board members, and strategic partners

Advanced Search

Contacting non-1st Level Connections Two basic methods using LinkedIn: Use of

introductions or InMails (if you’re a premium member).

Introductions for 3rd Level connections involves going through two other people before reaching the person you want to get introduced too.

Always can send invite to connect if you have the person’s full name and email address. (involves Google search).

Targeting Companies

Follow Company Pages

Companies you want to work for

Your customers or companies you want to sell to

Companies to acquire or partner with

Companies you may wish to use as supplier

Companies developing interesting products and services for your industry or Line of Business (LoB)

And get to know the employees in your network or find others to add to your contact list

Keeping Current & Involved

Informed and Involved

Follow from your choice of three content sources:o Influencers (industry and thought leaders)o Industry Channels (vertical industry

groupings)o Publishers Pages (major magazines)

Start Discussions, like and make comments in your Groups

Link to interesting content on other websites via status updates

Premium Plans?

LinkedIn for You

Profile Basics



Contacts

Groups

Following

Companies

Keeping Informed and Involved

The Agenda

Thank You

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