linkedin for businesses - wordpress.com · 2018. 5. 16. · evolution of linkedin platform for...
TRANSCRIPT
LinkedIn for Businesses: How to Promote Positive Results and Market Effectively
Jon KochAbigail Blaes
Margaret Oberkrom
Overview▪ What is LinkedIn and why is it important?
▪ Ways for you to use LinkedIn
▪ How to optimize your presence on
LinkedIn based on content
▪ LinkedIn advertising
“LinkedIn is no longer an online resume.
It’s your digital reputation. -Jill Rowley
Evolution of LinkedIn
Platform for updating resumes and job hunting into
Platform for networking,
personal branding, and content consumption
numbersleuth.com
LinkedIn Uses
▪ Market yourself▪ Communicate news and changes in
your professional life▪ Identify industry trends▪ Connect with other
professionals/organizations in your industry
Why does LinkedIn matter
for you?
9 million companieshave a LinkedIn company profile.
500 million professionals have a LinkedIn profile
hootsuite.com
64% of Company Website VisitsFrom social media come from LinkedIn profiles
5 in 10 LinkedIn Usersare more likely to buy from a company they engage with on LinkedIn
Digitalimpact.com econsultancy.com
People spend time on other social medias. But
they invest time on LinkedIn.
1 2 3
4 5 6
“A LinkedIn company page provides your business with the opportunity to tell your company’s story, engage with followers, share
career opportunities, and scale your word of mouth
marketing.
“
1. Creating a great LinkedIn profile
▪ Professional, high-quality profile image.
▪ Include an “About Us” section.
▪ Add a few specialties.
▪ Don’t be afraid to be specific.
▪ Follow influencers and other company profiles.
2. Maintaining your LinkedIn profile
▪ Keep your profile up-to-date.
▪ Job postings
▪ Significant company updates
▪ Add changes as they occur.
▪ Share articles about your organization or your industry.
▪ Send personalized messages when possible.
3. Using LinkedIn to your advantage
▪ Follow topics and other organizations.
▪ Join groups.
▪ Expand your network.
▪ Actively participate in discussions about your industry.
4. Monitor your success
Advertising for LinkedIn
Advertising for LinkedIn
Advertising for LinkedIn
Advertising for LinkedIn
Questions?
Struggling to decide what communicaiton emphasis is right for you?
