linkedin for bni members in hyde park, ohio
DESCRIPTION
How to use Linkedin to meet, connect with and build relationships with customers and business partners. Presented by Chris Celek of Celek Media Consulting on April 4, 2011, to the BNI networking group in Hyde Park, Ohio.TRANSCRIPT
Put Linkedin to Work
Distinguish yourself by becoming an online networking leader to connect with
customers and drive new business
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What we mean by Social Media
• Conversation• Contributions• Network, not broadcast• Trust, not expert
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Why should we spend any time on this?
More than half of all C-Level executives under 40 search for business information themselves.
New Forbes/Google reportJune 22, 2009
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Why should we spend any time
on this?
Social networking for businesses
and professionals
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A web site is not enough
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• Broadcasts your info one way.• Depends on customer to decide to come to you.
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Start with Google ProfilesMake search engine work for you
to always be found on first page of Google results.
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Create at google.com/Profiles
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Google Places to locate your business
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Google Places to locate your business
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So many choices, so little time
Pick 2-3 social media sites that: • Your target audience uses.• You can update consistently.
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Linkedin for networking
• Virtual, in-person connections.
• Excellent SEO.• Business focused,
not personal interests.
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Linkedin for being seen
• Connect to stay in touch.
• Connect to be found on your
contacts’ pages.
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Challenges we face online
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Linkedin for Business10 Things to Do Now
• 1 Fill out your profile — completely.
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Linkedin for Google
• Here’s what’s found, seen by search engines.• Put keywords in headline.
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Linkedin for your resume
• Keywords in current role.• Complete work history to reconnect with coworkers, vendors.
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Linkedin for info about you
• Groups you share with other users.• Required to connect with other users.
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Linkedin for connections
• Reconnect with classmates and alumni.• Give and request recommendations
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Linkedin Applications
• Add Applications to feed your blog updates.
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Linkedin for Business10 Things to Do Now
• 1. Fill out your profile — completely.
• 2. Update your status once a day.
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Linkedin for Business10 Things to Do Now
• What are you working on? • Link to your blog or web site. status once a day.
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Linkedin for Business10 Things to Do Now
• 1. Fill out your profile — completely.• 2. Update your status once a day.
• 3. Make connections work for you.
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Share what you’re doing
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• Schedule your events.• Invite customers, contacts.
Sunday, April 3, 2011
Linkedin for finding people
• Search by location, business, products.• Discover your connections.
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Linkedin for Business10 Things to Do Now
• 1. Fill out your profile — completely.• 2. Update your status once a day.• 3. Make connections work for you.
• 4. Ask, Answer Questions.
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Linkedin for finding Answers
• Ask for info, help, advice, contacts.• Post to groups, topics, by location.
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Answer Questions
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Answer Questions
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Be seen as an expert
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Linkedin to provide Answers
• What can you share?• How can you help with today?
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Linkedin for Business10 Things to Do Now
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• 1. Fill out your profile — completely.• 2. Update your status once a day.• 3. Make connections work for you.• 4. Ask, Answer Questions.• 5. Join, participate in Groups.
Sunday, April 3, 2011
Linkedin for Groups
• Find groups in your business, community, topics of interest.
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Linkedin for experts
• Share what you know.• Provide answers that show you as source, leader.
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Linkedin for conversation
• Use groups to ask questions.• Start a conversation.
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Linkedin Groups for your needs
• Create a group to start, lead discussion of your topics.
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Linkedin for email to Groups
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Linkedin for email to Groups
• You can email members of groups you manage.
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Search for new business
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• Find opportunities by searching what other users say, do.• “Birdhouse”
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Help desk for your business
• Ask questions• Contribute answers• See what help businesses need.
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Linkedin for Business10 Things to Do Now
• 6. Search for people, companies, groups.
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Linkedin for finding People
• Search by keyword, company name, location.
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Connect with new customers• Find companies you want to do business with.• Find their employees and network with their connections.
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Linkedin for finding People
• Search by keyword, company name, location.
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Linkedin for Advanced Search
• Search by keyword, company name, location.
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Linkedin for Company Info
• Biz intel on your desktop when you need it.
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Linkedin for Company Info
• Learn about ex-employees and where they moved.
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Linkedin for Profiles
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Linkedin for Business10 Things to Do Now
• 6. Search for people, companies, groups.
• 7. Share documents.
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Linkedin for documents
• Upload presentations, sales kits.• Share documents, virtual workspace.
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Linkedin for Business10 Things to Do Now
• 6. Search for people, companies, groups.• 7. Share documents.• 8. Recommendations — give them and ask
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Linkedin for recommendations
• Praise your connections.• Ask for their recommendations.• Your info appears on many more pages.
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Linkedin for Business10 Things to Do Now
• 6. Search for people, companies, groups.• 7. Share documents.
• 8. Recommendations — give them and ask for them.• 9. Improve your Google position.
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• Link to your other sites.• Put keywords in Summary and Specialties to help search engines find you.
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Linkedin for Google
Sunday, April 3, 2011
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Linkedin for Google
Sunday, April 3, 2011
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Linkedin for Google
Sunday, April 3, 2011
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Linkedin for Google
Sunday, April 3, 2011
Linkedin for Business10 Things to Do Now
• 6. Search for people, companies, groups.• 7. Share documents.• 8. Recommendations — give them and ask for them.• 9. Improve your Google position.• 10. Share your reading list.
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Linkedin Applications
• Share your reading list, recommendations for books.
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Linkedin Review
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Fill out your profile completely
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• Identify and use keywords that describe your business.• What words will searchers use to find you?
Sunday, April 3, 2011
Fill out your profile completely
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• Headline is most important for Google search.• Fill out with your keywords to be found in search.
Sunday, April 3, 2011
Help customers find you
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• Link to your web sites.• Include social media profiles. Give customers several ways to contact you.
Sunday, April 3, 2011
Find, network with companies
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Post, search for jobs
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Give, ask for recommendations
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Quick review of best practices
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Good
Change
Change
Sunday, April 3, 2011
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