linkedin features guide
Post on 18-Oct-2014
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DESCRIPTION
A detailed analysis of LinkedIn website & its features guide by OMLogic: Pioneers in Social Media MarketingTRANSCRIPT
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WHAT IS LINKEDIN?
LinkedIn is a business-oriented social networking site. It is mainly used for professional networking. LinkedIn has more than 65 million registered users, spanning more than 200 countries and territories worldwide.
- Wikipedia
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WHY USE LINKEDIN?
Over 65 million members
Powerful business network
Access to people
Members from different sectors
Establish and take control of your
professional identity
Strengthen your network overtime &
maintain relations with your network
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USING LINKEDIN FOR BUSINESS
Find business clients, potential partners etc.. Increase the visibility of your brand/company Increase credibility – position yourself as an expert Increase reputation & make long lasting referrals Competitors research Use as a blog/website promotion tool Recommend employees Recruit people Event promotion
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WHAT YOU SHOULD DO?
Choose your LinkedIn connections and content carefully
Use keywords for better ranking Participate/Join in groups Review incoming messages and reply Post question and respond to others Follow companies Create Events and update your
connections
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POSTS AND UPDATES
Events updates
Jobs descriptions
Tweets
Advices/Suggestions
Sharing interesting stuff
Blog posts …………
Questions & quotations
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BECOME EXPERT
Offer expertise through Q & A
Share useful and informative
content
Launch polls
Join the discussions
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GROUP ETIQUETTES
Start your own group
Listen to the conversations
Post Comments
Attract high profile people to your network
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EXPAND NETWORK
Monitor your network status
Connect to people in groups
Add contacts tool
Search like minded professionals
Join people on other networks
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LEVERAGING LINKEDIN
Recruitment and Job offer
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LEVERAGING LINKEDIN
Market & company research
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LEVERAGING LINKEDIN
Finding/Seeking information about candidates
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Sharing company insights & achievements
LEVERAGING LINKEDIN
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LEVERAGING LINKEDIN
Blog promotion
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PLAYING WITH TOOLS & APPLICATIONS
Integrate Slideshare PPT and docsShare your tweets after integrating TwitterIntegrate your Wordpress blogAdd your Amazon recommended reading listConnect your files with Box.net and more…
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RECOMMENDATIONS
Used by LinkedIn search
Boost employee morale
Build your brand and reputation
Connect with your customers and
partners
Helps you hire and get hired
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FEATURES OF LINKEDIN
1. Company Profile
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FEATURES OF LINKEDIN
2. Individual Profile
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FEATURES OF LINKEDIN
3. Status Updates
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FEATURES OF LINKEDIN
4. Recommendation
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FEATURES OF LINKEDIN
5. Groups
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FEATURES OF LINKEDIN
6. Applications (Slideshare, Twitter, Blog feed, Polls etc.)
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FEATURES OF LINKEDIN
7. Events
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FEATURES OF LINKEDIN
8. Recruitment
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FEATURES OF LINKEDIN
9. Answers
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GETTING STARTED
Create your free account
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GETTING STARTED
Fill the complete information
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GETTING STARTED
Add connections
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GETTING STARTED
Ask for recommendations
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GETTING STARTED
Add application (Twitter, Sildeshare and Wordpress etc..)
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GETTING STARTED
Join relevant groups
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GETTING STARTED
Blogs after employees’ exit
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GETTING STARTED
Add employees
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LINKEDIN ADVANCE SEARCH
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LINKEDIN STRATEGIC SEARCH
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GETTING EVENT PROMOTED
List Industry Events
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GETTING EVENT PROMOTED
Invite connections
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GETTING EVENT PROMOTED
It can help your process registration and payments
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LINKEDIN MARKETING STRATEGIES
Brand visibility
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LINKEDIN MARKETING STRATEGIES
Direct & Indirect sales
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LINKEDIN MARKETING STRATEGIES
Implementing SEO
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LINKEDIN MARKETING STRATEGIES
Market Research
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LINKEDIN MARKETING STRATEGIES
Advertisement Potentials
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LINKEDIN MARKETING STRATEGIES
Recruitment and Job listings
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LINKEDIN MARKETING STRATEGIES
Business Development
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THINGS TO DO
Follow employees’ code of conductFill the complete company and profile info.Help people by answering their queriesInvite people you know (only)Share useful new articlesShare content with other networks
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DON’T TRY THESE….
Don’t advertise on discussions & groupsDon’t be a spammer otherwise you might end up being bannedDon’t put incorrect profile informationDon’t clutter your profile with AppsAvoid annoying messages
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THANK YOU