linkedin benefits and features

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LinkedInBenefits and Features

The buyer’s process has changed

Most people want to know:

• WHY should I use LinkedIn?• Someone invited me to LinkedIn. I made a profile,

have a few connections and now I wonder WHY am I on this website?

• How can I benefit from LinkedIn without spending too much time?

Business people - connecting with business people.

It’s still all about people!

Some are content to only take from others.

What’s your networking attitude?

“I want to share information in a

reactive and proactive way

without expecting anything in return.”

What’s your networking attitude?

Can you adopt this attitude?

LinkedIn has re-engineered itsfeatures and benefits!

Image Credit: From Wikimedia Commons, the free media repository

Blog Posts on LinkedIn

Try writing a blog post!

Click on the small icon that appears in the right corner where you would normally

type your status updates.

Click

Clicking on the icon then takes you to a new window, (resembling the Wordpress interface) where you can write and edit a post.

Blog Posts on LinkedIn

New Edit Feature

LinkedIn has simplified the profile editing experience. You’ll notice a number of changes:

Now instead of selecting “edit” each time you want to make changes to a section of your profile, you can simply click on that section and begin typing.

View profile

You can now see what your profile looks like to those that find it – just click on the “View profile” button on the top of the profile.

Showcase Your Accomplishments

LinkedIn has made it easier for you to showcase your accomplishments.

Optional categories like volunteer work and certifications are now front and center to make it easier for you to add them to your profile.

Keywords Keywords Keywords

Are you a premium member?

• Get discovered!

• Take advantage of the new keyword feature

• LinkedIn provides keyword suggestions for your summary

• Edit your profile using keywords

• Get insights into how to help others find you for business opportunities

Build A Profile On LinkedIn Tips

Tell A Story:

• Use your profile summary and experience to tell your story

• Improve credibility

4 keys to gain credibility:

• Skills & Endorsements• Recommendations• Portfolio• Projects

Networking on LinkedIn

• 1st direct connections make up the 1st degree of your network• 2nd connections to each of your direct connections make up your 2nd degree• 3rd connections to those in your 2nd degree make up your 3rd degree• Personalize your message to each connection• Keep in touch• Export on Excel

LinkedIn GroupsJoin the right group.

Check the group statistics.

Is it the right group for you?Can you establish yourself as a thought leader?

Stay engaged with your customers through groups.

Join discussions (the right ones).

LinkedIn Groups

Add value and provide thought leadership.

Share your LinkedIn on other social media platforms

LinkedIn Groups

LinkedIn Company Pages

Describe what you offer, add your specialties and contact info. What is your unique selling proposal?

What sets you apart from your competition?

Write a company profile:

Add company logo.Add banners. Add the follow button.

Add links to your website, blog, newsletter.

Include visual identity, branding


Post updates about company and industry news.Include images, video, presentations.

Ask questions and encourage comments.

Engage LinkedIn Members


Create a career page!Describe the application process.

Provide updates on status of positions available.

Are you looking for talent?


What was your reach in the past week or month?

Analytics


Check on your engagement

Analytics


Find out what types of posts drive numbers higher.Check on your progress over time.

Analytics


Smart phone users are invited to receive interactive messages. Close the gap in your marketing strategy!

What is SMS Marketing?

Short Message ServiceAKA . . .

Text Messaging

Announcing our newSMS Marketing Services

SMS Marketing Services

Improve engagement with your customers by sending:

• Links to your website• Voting campaigns• Discount coupons• Surveys• And more! Let us create powerful text

messaging campaigns for you!

• We get it! you need to be online, and you don’t want to break the bank on your marketing budget.

• Our goal is to increase your Return on your investment

• We are proficient at attracting and retaining customers to drive sales.

Our happy customers:

LinkedIn:maryamgolabgir

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