linkedin better practices

BETTER PRACTICES

ON USING LinkedIn™ FOR REAL & POSITIVE GOOD

PRESENTED BY STEPHEN M. FREY, AIA

LinkedIn

www.arocordis.com | 802-448-0056 voice | 88 Phillips Road, Montpelier, VT 05602

WHY SHOULD YOU USE IT?• Our business lives always change.

LinkedIn ™ provides one shared place to grow and stay in touch.

• Over 225,000,000+ members and growing across the world

• The site can be used by many different business types, large and small companies, individuals and used in many unique ways.

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HOW CAN IT WORK FOR YOU?• Build your professional network &

strengthen relationships near & far?

• Find a job, attract new hires?

• Stay on top of relevant news & information?

• Build your brand & develop business prospects, find partners, collaborators.

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WHO USES IT?• Teenagers: Build connections, internships and

future career relationships.

• College Graduates: Looking for that first job, staying in touch with classmates, internships and building career relationships.

• Growing Professionals: Individuals who see the importance of building a personal brand within a career path.

• Business Development: Used by businesses large

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WHO USES IT?• Career professionals looking to stay in

touch, build

• Large corporations, company pages

• Small businesses

• College & high school students

• Retirees

• Human Resource Professionals

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USE THE WHY TO LEVERAGE THE HOW

• Use a high quality head shot

• Update your Profile to 100%

• Join groups & interact with others

• Upload content, cross-connect media, web-sites, twitter, fb

• Updates with useful content, targeted appropriately

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TO SELL IS HUMAN – DAN PINK

• Whatever our role, our job, we are allin sales.

• We are all in the business of movingothers.

• It’s all about building trust and value over the long term.

• (Sales, selling are not dirty words)

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WHY YOUR PROFILE IS SO CRITICAL

• An online “living” resume which can evolve through your career stages

• Builds credibility & expertisethrough recommendations, skill endorsements

• Tells your story, highlights key achievements, projects, career milestones…keep it straigtforward

• Searchable and easy to find online

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ALSO, YOU CAN• Create social media convergence by

adding video content, presentation materials to profile.

• Cross link profile elements to websites, project websites, articles etc.

• Simultaneously update Twitter feed when updating on LinkedIn (Twinked)

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YOU CAN BUILD YOUR BRAND• Build personal or business brand

awareness by sharing useful information, updates, white papers

• Link to online portfolios for job seeking architects, business development, designers, more…

• Create a Company Page, post updates and open jobs, build “buzz”

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IT TAKES TIME!• Watch & observe others: See how

they update, where they interact, see connections being made

• Check out similar profiles: Check out profiles see what works, what doesn’t for you

• Don’t over do it: 20-30 mins / month to start, explore

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BUILDING RELATIONSHIPS• Go slow with seeking to connect with

others Join groups, discussions.

• Don’t cold connect, connect with only those you know well to start (wait on that for now)

• Interact at your pace with groups aligning with your LinkedIn™ goals, professional and personal interests

• Give, give, give

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TAKING IT TO A HIGHER LEVEL

• Analytics, down and dirty style: Periodically review interactions, look for successes, are you satisfying your goals? Time spent, return on investment? Website traffic, new hires, sales? LinkedIn Ads?

• Converting interactions to real relationships and face to face time

• Multi-media & channel convergence

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NEXT STEPS• Assess past efforts success, retool,

adjust goals as required?

• What are your goals in the next 6-12 months and how to achieve them? Milestones? Key actions?

• Experiment with new tools, features like Pro features & services, InMaps™, Video, Slideshare, Projects and more?

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THANKS!• Have questions or comments? Feel

free to contact us! We are easy to find.

• linkedin.com/in/stephenfrey/

• @arocordisdesign on Twitter

• www.facebook.com/arocordis

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