1

The Guardian Live Better Challenge, sponsored by Unilever

The Guardian’s largest ever, six-figure, commercial project

50% over campaign reach KPI

More than 500% over unique users KPI

Over 50% Guardian audience campaign recall

2

The Guardian Happy for Life project, sponsored by Beagle Street

Achieved all KPIs within 1/3 of campaign life, include app downloads, page views

Effective campaign optimisation saved 1/3 project marketing budget

Surpassed app download KPI by 231%

3

The Third Age Economy, sponsored by Lloyds Private Banking

145% over KPI unique users98% over KPI for page views

On site digital ads ranged from 0.20 – 2.6% ctr

4

Guardian events

Surpassed entry targets by 33%. Best year to date results.

Sold out in 2015, 2014 and 2013 (the years of my campaign management)

Reached all KPIs, despite product price increase

5

Guardian events

6

Guardian events

7

Guardian commercial projects

8

The Guardian Professional Networks

Registration page conversion rates: - 57%

9

Guardian Students Rebrand and campaigns

Rebrand and associated activity resulted in membership growth of 142% YOY

Membership conversion rates increased to 57%

Social specific activity drove between 27 – 47% article traffic

Creative ctr ranged from 0.3% - 12.05% ctr.

10

Guardian Professional Networks:Updated welcome journey

Email 1 – real time Email 2 – 24 hours later Email 3 – 14 days later

Email two: Open rate across all networks: 47-58% Click to open across all networks: 18- 30% Email three: Open rate across all networks: 33-44% Click to open rate across all networks: 7-17%

11

New email template design and implementation

2.36% uplift in unique click to open rate