linkedin analytics report year 2020 - oct
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© 2018 Panduit Corp. All Rights Reserved.
Linkedin Analytics Report
Year 2020 - Oct
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© 2018 Panduit Corp. All Rights Reserved.
Linkedin Analytics Report 2020-Oct:
• LI Followers Growth
• LI Visitors Performance
• LI Engagement Performance
• Top Performing Post
• Linkedin Traffic to Panduit.com
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© 2018 Panduit Corp. All Rights Reserved.
Linkedin – Follower Growth 2020-OctReport as of 03 Nov 2020
• Total number of Linkedin followers were constantly increased since Jan 2020.
• The peak was during the week of 19 Apr 2020 when we promoted our Edge Computing and Cable
Cleats Webinar on Linkedin.
Followers on
Jan 2020:
4,739
Followers on
31 Oct 2020:
5,257Growth Rate
+11%
* Data from OktoPost
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© 2018 Panduit Corp. All Rights Reserved.
Linkedin – New Follower Growth 2020-OctReport as of 03 Nov 2020
Highest number of new followers gained in Linkedin Page was during the week of 19 – 25 Apr 2020
when we promoted our Edge Computing Webinar and Cable Cleats Webinar for registration.
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© 2018 Panduit Corp. All Rights Reserved.
Linkedin – Follower Demographic 2020-OctReport as of 03 Nov 2020
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© 2018 Panduit Corp. All Rights Reserved.
Linkedin – Visitors Performance 2020-OctReport as of 03 Nov 2020
• Highest visitors to Linkedin Page during the week of 19 Apr 2020 when we promoted Edge
Computing Webinar and Cable Cleats Webinar to drive registration.
• Majority of the page views were generated via mobile devices.
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© 2018 Panduit Corp. All Rights Reserved.
Linkedin – Visitor Demographic 2020-OctReport as of 03 Nov 2020
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© 2018 Panduit Corp. All Rights Reserved.
Linkedin – Engagement Performance 2020-OctReport as of 03 Nov 2020
Highest impressions was generated during the week of 19 Apr 2020 when we promoted Edge
Computing Webinar and Cable Cleats Webinar to drive registration. The second highest impressions
was generated during the August month when we promoted The Future of WiFi Webinar in India.
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© 2018 Panduit Corp. All Rights Reserved.
Linkedin – Engagement Performance 2020-OctReport as of 03 Nov 2020
Highest Engagement rate was generated during the month of May as we’ve activated “APAC Installer
Expansion Campaign” via paid ads to drive Lead generation within Singapore’s low-voltage (LV)
installers community. You may find the detailed report here.
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© 2018 Panduit Corp. All Rights Reserved.
Linkedin – Engagement Performance 2020-OctReport as of 03 Nov 2020
Highest Shares was generated during the month of Sep and Oct as we have brand campaign running
in India to celebrate #PanduitIndia22years via Linkedin. We encourage people to like and share our
Linkedin Post on their personal profile with hashtag #PanduitIndia22years and #PanduitIndia. Highest
share will get to win Google Home every month. The campaign will run until end of the year.
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Linkedin – Highest Impressions Post 2020-Oct Report as of 03 Nov 2020
Date Published: 02 Oct 2020
Total Reach: 1,004
Total Clicks: 19 (1.89%)
Engagement Rate: 7.27%
Date Published: 01 Oct 2020
Total Reach: 794
Total Clicks: 56 (7.05%)
Engagement Rate: 9.95%
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© 2018 Panduit Corp. All Rights Reserved.
Linkedin – Highest Impressions Post 2020-OctReport as of 03 Nov 2020
Date Published: 20 Oct 2020
Total Reach: 741
Total Clicks: 12 (1.62%)
Engagement Rate: 6.07%
Date Published: 16 Oct 2020
Total Reach: 694
Total Clicks: 14 (2.02%)
Engagement Rate: 8.07%
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© 2018 Panduit Corp. All Rights Reserved.
Linkedin – Highest Impressions Post 2020-OctReport as of 03 Nov 2020
Date Published: 21 Oct 2020
Total Reach: 616
Total Clicks: 8 (1.25%)
Total Video Views: 341
Engagement Rate: 7.47%
Date Published: 13 Oct 2020
Total Reach: 607
Total Clicks: 10 (1.65%)
Engagement Rate: 6.26%
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© 2018 Panduit Corp. All Rights Reserved.
Linkedin – Highest Engagement Post 2020-OctReport as of 03 Nov 2020
Date Published: 28 Oct 2020
Total Reach: 91
Total Clicks: 1 (1.10%)
Engagement Rate: 17.58%
Date Published: 01 Oct 2020
Total Reach: 794
Total Clicks: 56 (7.05%)
Engagement Rate: 9.95%
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© 2018 Panduit Corp. All Rights Reserved.
Linkedin – Highest Engagement Post 2020-OctReport as of 03 Nov 2020
Date Published: 29 Oct 2020
Total Reach: 264
Total Clicks: 2 (0.76%)
Engagement Rate: 9.85%
Date Published: 26 Oct 2020
Total Reach: 469
Total Clicks: 15 (3.20%)
Engagement Rate: 8.96%
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© 2018 Panduit Corp. All Rights Reserved.
Linkedin – Highest Engagement Post 2020-OctReport as of 03 Nov 2020
Date Published: 15 Oct 2020
Total Reach: 354
Total Clicks: 6 (1.69%)
Engagement Rate: 8.47%
Date Published: 09 Oct 2020
Total Reach: 503
Total Clicks: 7 (1.39%)
Engagement Rate: 8.75%
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© 2018 Panduit Corp. All Rights Reserved.
Linkedin – Total Post 2020-OctReport as of 03 Nov 2020
TOTAL POST: 228
Total Impressions in Oct 2020 Total Engagement in Oct 2020 Avg. Engagement Rate in Oct 2020
Total Impressions in Sep 2020 Total Engagement in Sep 2020 Avg. Engagement Rate in Sep 2020
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Linkedin Traffic to Panduit.com siteReport as of 03 Nov 2020
traffic
Dec
2019Jan 2020 Feb 2020 Mar 2020 Apr 2020 May 2020 Jun 2020 Jul 2020
Aug
2020
Sep
2020
Oct
2020
MoM
Differenc
e
Page Views 26 16 16 24 562 226 72 46 86 69 50 -28%
Visits 17 14 12 20 447 88 40 35 74 59 34 -42%
Unique
Visitors17 13 12 20 431 86 37 31 66 53 32 -40%
Avg. Time
Spent1m 05s 43s 1m 36s 1m 48s 4m 40s 4m 24s 9m 28s 2m 56s 3m 39s 2m 20s 3m 22s +44%
Bounce
Rate71% 64% 67% 80% 88% 49% 80% 80% 67% 71% 66% -5%
Search Engine
51%
Type/Bookmarked
41%
Other Websites
4%Social
Networks4%
Referral Traffic (Oct 2020)
1. Youtube (83%)
2. Facebook (14%)
3. Linkedin (3%)
Search Engine
41%
Type/Bookmarked
48%
Other Websites
10%
Social Networks
1%
Referral Traffic (Sep 2020)
1. Youtube (84%)
2. Facebook (14%)
3. Linkedin (2%)
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© 2018 Panduit Corp. All Rights Reserved.
Linkedin Traffic to Panduit.com (as of Oct 2020)Report as of 03 Nov 2020
The main APAC campaign that drive traffic via Linkedin to panduit.com is “APAC Social Media Post”
campaign and “octopost-enterprise – the right infrastructure matters”