Why ?

users + the auto industry

56% vehicle owners are affluent

56% have HHI of $100k+

High-end owners

7M+

30K+ 30K+ spent

on a vehicle

Professional Success Drives Large Purchases

66% consider a new car*

58% reward themselves*

76% consider a vacation*

*Source: LinkedIn Study, Q3’14. Source: GFK-MRI Spring’2014 Data. US only. | Indexing done against US adult population.| In-Market buyers defined as those who plan to buy a vehicle in the next 12 mths.

A unique audience

42.8M UMV

of LinkedIn users do not

visit Google+

79%

142M UMV

of LinkedIn users do not

visit Facebook

15%

of LinkedIn users do not visit Twitter

40.3M UMV 78%

28.9M UMV

of LinkedIn users do not visit Pinterest

85%

44.5M Unique monthly

visitors

Aug 2014 U.S. Audience Duplication-ComScore

37.8M

9.6M

6.8M

9.7M

788K (INDEX:217)

330K (INDEX:134)

942K (INDEX:118)

Luxury vehicle

Own a Hybrid

vehicle

Own a Electric

vehicle

Own a

More likely to own a luxury vehicle

Source: GFK-MRI Spring’2014 Data. US only. | Indexing done against US vehicle owners. Luxury car defined as amount spent >$50K

LinkedIn members who are in-market

considering multiple brands

Nearly half of vehicle purchases made for professional reasons

16% 12% 11% 9% Want a vehicle that fits my professional image

Received/expect to receive a raise/bonus/

other income

An achievement such as a promotion

or graduation

Changed/expect to change jobs

61%

58%

46%

35%

1

2

3

4

They seek content from auto brands

LinkedIn survey. US 2013.

61% 46%

58% 35%

New vehicle model information

Industry expert commentary

Automotive technology info

Auto industry news or content

It all adds up to this:

Untapped audience of qualified buyers

In-market but undecided

Appetite for content from your

brand

LinkedIn survey. US 2013.

Sales Impact

Put To Work for You!