linkedin 10.22masterdelete

Seton Hall Presentation

10/21/2013

My Background• Jim DiPietropolo- Founder & Managing Partner, Adison &

Partners since 2005. [email protected]• Adison is a Global Boutique Executive Search & Talent

Management Firm providing companies with recruiting and HR consulting services

• Executive Recruiter since 1997 for various clients including:

mailto:[email protected]

Who Uses LinkedIn?

225M+

3

professionals

2.9M+

companies

150+

industries

Executives from every

Fortune 50060K+college and university alumni groups

64%64% outside the U.S.

company

30M+

students and recent grads

WHAT IS LINKEDIN?• Largest and fastest-growing profession NETWORKING site that allows you to

establish an online professional profile to:– Stay in touch with current and former colleagues and classmates– Find experts and ideas– Explore Internship & Fulltime opportunities

• Growing at a rate of approximately two user per second.

• More than 7,200 people will have joined LinkedIn by the end of this 1 hour presentation.

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Linkedin is about being CONNECTED to NETWORK

Networking is about finding:

•the right people

•so you can ask the right questions

•ensuring you are on the right career path

•to build mutually beneficial relationships

•that will open doors of opportunity

Why Networking is Essential in your Job Search:

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The BYU-Idaho Network

At least 70 percent, if not 80 percent, of jobs Are not published. And yet most people are spending 70 or 80 percent of their time surfing the net versus getting out there, talking to employers, taking some chances [and] realizing that the vast majority of hiring is friends and acquaintances hiring other trusted friends and acquaintances.

Why Linkedin is Better Than

Traditional Job Application Process

Linkedin Job Application Process

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The BYU-Idaho NetworkBreaking down the Job Search in Simple Terms

1. Fine Tune your LI Profile and Resume1. Fine Tune your LI Profile and Resume

2. Network Effectively• Increases your chances of being interviewed by 5-10X• Bypasses the gatekeepers (HR)• Increases no. of people who can endorse/refer you

2. Network Effectively• Increases your chances of being interviewed by 5-10X• Bypasses the gatekeepers (HR)• Increases no. of people who can endorse/refer you

3. Looking for a job, submitting applications3. Looking for a job, submitting applications

You are a Million Dollar Brand –

A Business of 1

•What do you want to be know for?•How are you going to market yourself?•How can you use Linkedin as a strategy and not just a tool?

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My Brand My Message Content DeliveryIncrease Awareness

Build Respect

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• Upload a GOOD Photo

• 100% Completion • Past Companies• Educational

Institutions• Activities

(Athletics or Clubs can become experience)

• Use Email address in your summary

• Change Public Profile to First and Last

name• Keyword out your

profile• Update your status

PREPARE to be FOUND, with a professional LinkedIn Profile!

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Compelling Headlinew/ Call to ActionCompelling Headlinew/ Call to Action

Professional PictureProfessional Picture

Your profile picture says . . . . , and may be a first impression!

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Maximizing your profile for best results.

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Concise and Clear SummaryConcise and Clear Summary


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Comprehensive Review of ExperiencesComprehensive Review of Experiences

With RecommendationsWith Recommendations

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Take advantage of educational listing andinterestsTake advantage of educational listing andinterests

If seeking opportunities, make iteasy to be contacted!If seeking opportunities, make iteasy to be contacted!


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Linkedin Allows You to Attach Portfolio, Presentations, etc.

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The BYU-Idaho NetworkHow LinkedIn Works

1’s = direct connections with full contact information

2’s = connected to your 1’s and are easy to add to your network

3’s = connected to your 2’s, you can see only first name and are more difficult to add

Group members = share a common group and you can message them

3’s & Groups

1’s

2’s

My Network

3’s & Groups

1’s

2’s

Potential KeyConnection

3’s & Groups

1’s

2’s

My Network

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Why expand the size of your LinkedIn network?

So you can FIND and be FOUNDSo you can FIND and be FOUND

3’s & Groups

1’s

2’s

Potential KeyConnection


For example; when you Connect with me . . .

•My 7,000 1’s become your 2’s•My 600,000 2’s become your 3’s•Your network grows by over 600,000

For example; when you Connect with me . . .

•My 7,000 1’s become your 2’s•My 600,000 2’s become your 3’s•Your network grows by over 600,000

How to Grow Your NetworkConnect with LinkedIn Super Connectors (those with 500+ Connections! Linkedin Nerds that will connect with ANYONE! ) KEYWORD SEARCH: LION

Start your networking with a warm Connection

Seton Hall Alumni

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The BYU-Idaho NetworkUsing LinkedIn’s Advanced Search to Target Alumni

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The BYU-Idaho NetworkUsing LinkedIn’s Advanced Search to Target Alumni

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Personalize Invite to Connect

X X X X X X X X X X X X X X X X

Do Connect with:•Classmates and alumni•Common career interests•Employees of companies youare interested in•Shared hobbies/interests

Use a personal message and save for future copy and paste. Always use their name.

Use a personal message and save for future copy and paste. Always use their name.

Hello BrandonI am a junior at Seton Hall University and found your profile on linkedin and hope to pursue a similar path.

Would you be willing to connect via Linkedin to a fellow Pirate?

Thank you.Jim

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The BYU-Idaho NetworkFrom Connection to Relationship

Two message options to say “thank you” and request a dialogueTwo message options to say “thank you” and request a dialogue

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The BYU-Idaho NetworkFrom Connection to Relationship

Dear Brandon,Thank you for adding me as a connection on Linkedin. I am currently seeking connections and internship opportunities in the health care industry and thought a fellow Pirate would be a great resource. Would you have 10 minutes to connect by phone to discuss your background and career? I saw your profile and I plan on following a similar path as you.

Best Wishes,JimAgain, use a personal message

and save for future copy and paste. Always use their name.

Again, use a personal message and save for future copy and paste. Always use their name.

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Introducing the New LinkedIn Alumni Portal

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The BYU-Idaho NetworkIntroducing the New LinkedIn Alumni Portal

And check this boxAnd check this box

Make sure to expand the yearsMake sure to expand the years

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Unlike “advanced search” you can connect with 3’sUnlike “advanced search” you can connect with 3’s

Dear Andrew,I will be graduating from Seton Hall this spring and I am looking for networking connections with our alumni in finance. I am very interested in opportunities within Fidelity Investments.

Thank you,Jim [email protected] 973-234-5678

mailto:[email protected]

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You can search similar colleges, or any other schoolYou can search similar colleges, or any other school

You can search by company nameYou can search by company name

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Search by any key word or titleSearch by any key word or title

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Ask great questions

1. How did you get involved in . . .?2. What advice would you give me if I wanted to be successful in your line of work?3. What do you love/enjoy most about what you do?4. What school(s) did you attend, and what made you decide to go there?5. What did you study in school?6. What fun things do you like to do outside of work?7. What is it in your life that inspires you?8. What kind of books do you like to read and which ones have had the greatest impact on you?9. Where do you see yourself five years from today?10. How do you think we can mutually work together?

11. Who else do you know that I should be talking to?

From being FOUND to KNOWN (and relationships)

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The BYU-Idaho NetworkFrom being FOUND to KNOWN (and relationships)

Remember networking etiquette

1. Say thank you in multiple ways (verbal, e-mail, handwritten note, etc.)

2. Be considerate of their time

3. Be professional

4. When offered multiple jobs, make sure to respectfully decline and express gratitude for the offer

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How to search by Industry and/or function

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How to search by Industry and/or function

3rd Degree Connections are Hidden! How to uncover the hidden Name

How to uncover the hidden Name

• Linkedin hides the names of 3rd

Connections but google doesn’t!• Inmails cost money but there is a

free trick!

HOW TO FIND THE NAME• Look for things that are specific to

the individual on the profile: Initial search on

Linkedin included “Seton Hall” so go with a

Google search- “Television Director” AND

Linkedin AND “NBC Television Network” AND

Seton Hall

You Have Found the Profile now Connect!

• Linkedin has Groups for every career function• Look for specific related to your major or Sport• Join Groups (never too many) and participate

Linkedin allows UNLIMITED Group messaging• Meet people through Group Discussion and Invite

to Connect People in Groups are Linkedin Networking

“Geeks” and they live to network• Ask questions

Linkedin Groups

14,503 people you can message for FREE!

Search for Groups!

Linkedin Groups

Job Board just for Athletes!

Linkedin Groups

6,491 SHU Alumni willing to network!

Linkedin Groups

Keep your Profile Updated

• Send out invites to connect weekly. Under 250 connections = Linkedin Loser

• Participate in Group discussions• Run a job search every week• Get creative… Linkedin address on

resume and email signiture • You MUST have references on your

profile !!!!!!!!• Find me on Linkedin and CONNECT!

• http://www.linkedin.com/in/jimdipietropolo

http://www.linkedin.com/in/jimdipietropolo

Seton Hall Presentation

Thank You!

linkedin 10.22masterdelete

Technology

linkedins advanced search

idaho network introducing

linkedin alumni portal

idaho network

similar path

fellow pirate

seeking opportunities

educational listing