Talent Solutions

Quick Guide to Traffic Drivers

Ad campaign driving relevant talent to your Careers Page

TALENT SOLUTIONS

• Once your Careers Page is complete, we will deploy an Ad Campaign to drive relevant traffic and help you be top-of-mind among your target audience to help you source more effectively.

• Traffic Drivers are intended to increase traffic to your Careers Page, and subsequently increase job clicks and grow followers.

• Ad campaigns vary in length depending on the Target Audience and available Ad Impressions we have to reach that audience. On average, we find that it takes 3 months to run a full campaign of 600,000 impressions

Overview

Clients see an average range of 20-50% increase

in their InMail responses when coupled with ads

TALENT SOLUTIONS

On the LinkedIn

Homepage

LinkedIn Recruitment Advertising How it all works

When they

network with

members

When they

interact in

Groups

When they visit

Company Pages

• Our ad server

identifies the specific

audience we define,

pinpointing members

that are in that

bucket

• When a “target”

member visits

LinkedIn.com, the ad

server serves them

the given ad,

wherever they go on

Linkedin.com

TALENT SOLUTIONS

1. Define Targeting

2. Choose Ad Creative

3. Determine Start Date

3 Easy Steps to setting up your Ad Campaign

TALENT SOLUTIONS

Seniority, language

Define your Targeting Targeting comes from the rich data of members’ professional profiles

Industry, job function

Groups /

Associations

Geography

Our robust targeting means we can put the right

opportunity

in front of the in front of the right member

in the right professional context.

TALENT SOLUTIONS

Follow Company Client Created Picture Yourself (10 jobs min)

• “Picture Yourself” is the highest-performing ad creative. It it’s

created by LinkedIn, is dynamic to the viewer, and also has a 1-click to follow and a 1-click to view jobs button

• If using Client Created, please follow our Ad Specs*

* LinkedIn Ad Specs

Choose Ad Creative Ad Creative options

TALENT SOLUTIONS

Choose Ad Creative Custom Ad Examples

TALENT SOLUTIONS

Choose Start Date What the Ad will look like on LinkedIn

TALENT SOLUTIONS

• Reporting is available for you on your LinkedIn company page and will also be shared with you by your Media Account Manager.

• Traffic Drivers are intended to increase traffic to your Careers Page and grow Followers.

What Happens After? Reporting

TALENT SOLUTIONS

Appendix

TALENT SOLUTIONS

Targeting Form