linked in social media webinar
DESCRIPTION
Social Media Webinar hosted by EmpoweringPumps.com focusing on the use of Linked in for the Pump Industry.TRANSCRIPT
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Social Media Trainingfor the Pump Industry Marketers: Linkedin
by Charli K. Matthews
Founder & President of Empowering Pumps, LLC
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Charli K. MatthewsThank you for joining us to learn about Social Media for
the Pump Industry!
I am the President of Empowering Pumps, LLC and Publisher of EmpoweringPumps.com
I have been in the industry for 9 years this month! The majority of my career I was spent as an Account Executive for Pumps & Systems Magazine. This is where I fell in love with the Pump Industry.
For the last two years, I watched the increasing demand for social media involvement from the Pump Industry. This is why I built EmpoweringPumps.com and designed every page to use social media in some way.
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Why is Linkedin Important?
How can it help me and/or my company?
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35% check Linkedin Daily
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CONTENTThe backbone of social media is content. So,
START WRITING now… Start writing, everyday, on anything...
Start a Blog
Join Facebook, Twitter, and You Tube
Create a Newsletter Database
Define your audienceThink about your customers, then think about their
customers…
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LinkedinWhy is Linkedin my favorite social media outlet?
It’s all about BusinessYou can use it for lead generationYou can use it to networkYou can use it to learnYou can use it to teachYou can use it to promote!You can use it to increase SALES!
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LinkedinDo you have a Personal LinkedIn Profile?
Is it 100% complete?
Do you have a Company Profile? Are you using all the features available…
Well… Let’s take a look!
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Company ProfileHow do I improve?
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Products & Services
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ConnectingHow and Who?
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Linkedin GroupsHow do I find groups related to the Pump
Industry?
How do I decide which groups to join?
How do I participate in the discussions?
Should I create my own group?How often do I monitor the group?
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Searching Groups
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QUESTIONS?Don’t be afraid… There are no stupid questions!
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NEXT MONTH: Learn how to use Twitter
APRIL 27, 2012 – 4:00PM EDT
IF YOU HAVE ANY OTHER QUESTIONS, FEEL FREE TO EMAIL ME: [email protected]