linked content coalition (l cc) and rights data … identifier image messaging and identifier...
TRANSCRIPT
Linked Content Coalition (LCC)and
Rights Data Integration (RDI) project
Presentation to the European Parliament’s Working Group onIntellectual Property Rights and Copyright Reform
Andrew Farrow: RDI Project Co-ordinator
22nd April 2015
The problem – why is it so difficult …..
For creators
− to express rights?
For users
− to find the rights owner of a piece of content?
− to negotiate permission to use a piece of content?
The answer?
A complex and often interdependent mix of issues
− Legal
− Commercial
− Cultural
− Operational
− Data The focus of LCC and RDI
Legend: Reform/change needed* No reform/change needed Unclear/non-copyright related
*reform proposals may be contradictory
End usersand
Consumers
InstitutionalUsers
ServiceProviders andIntermediaries
Authors andPerformers
CollectiveManagementOrganisation
Publishers,Producers
andBroadcasters
Cross-border access to online content (Questions 1 to 7)the ‘making available’ and the ‘reproduction’ rights (Questions 8 to 10)Linking and browsing (Questions 11 and 12)Download to own digital content (Questions 13 and 14)Registration of works and other subject matters (Questions 15 to 18)Use and interoperability of identifiers (Question 19)Terms of protection (Question 20)Exceptions and limitations (Questions 21 to 23)Flexibility of exceptions (Questions 24 and 25)Territoriality of exceptions (Questions 26 and 27)Reservation and archiving (Questions 28 to 31)Off-premises access to library collections (Questions 32 to 35)E-lending (Questions 36 to 39)Mass digitisation (Questions 40 and 41)Teaching (Questions 42 to 46)Research (Questions 47 to 49)Disabilities (Questions 50 to 52)Text and data mining (Questions 53 to 57)User-generated content (Questions 58 to 63)Private copying and reprography (Questions 64-71)Fair remuneration of authors and performers (Questions 72-74)Respect for rights (Questions 75-77)A single EU copyright title (Questions 78-79)Other issues raised in the responses (80)
Responses to the 2014 public consultation onthe Review of EU Copyright Rules
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The background
2010 2011 2012 2013 2014 2015
The Linked Content Coalition (LCC) project
The Rights Data Integration (RDI) project
The Copyright Hub
LCC Ltd
Neelie Kroes– “Big ideas
for thedigital
agenda”
Linked Content Coalition – the project
Objective: to make licensing on the web more efficient.• 40+ organisations from all creative sectors and some tech
companies. Mainly EU, some US.• Demonstrating that all types of rights data, however complex, from
all sectors can be expressed in a single format.• Supports all types of business model, whether commercial or “free
for use”.
Output: the LCC Framework – a set of standards and bestpractice guidelines for rights data management.
LCC Ltd – board members
General
General identifier
ONIX – book andserial messagingstandards
Music recordingidentifier
Book identifier
News messaging Periodicals identifier
Notated musicidentifier
Name identifier
Musical workidentifier
EIDR - movie andtelevision identifier
Image messagingand identifier
Information andbibliographic standards
LCC Core Data Entities – the “data network”
Right
CreationParty
RightsAssignment
held byheld by applies toapplies to
definesdefines
makesmakes
“A person ororganization”
“Anything made byhuman beings inwhich rights mayexist”
“A state in which aParty is entitled to dosomething in relationto a Creation, as aconsequence of a law,agreement or policy.”
“A law, agreement orpolicy by which a Rightis assigned to a Party.”
makesmakesusesuses
An efficient marketplace will identify these entities and define these links inmachine-readable, standard ways accessible to all.
Gaps in the network
Gaps in the network, whether caused by− the absence of a standard,− the inability to convert between different standards− a failure to use standards, or− poor data quality
create market inefficiencies which− drive up costs− increase barriers to entry− limit innovation− limit market growth.
State of the market – Identifier standards
Right
CreationParty
RightsAssignment
held byheld by applies toapplies to
definesdefines
makesmakes
Patchy but improving Good apart from images
Right – only identified ascomplete independententity by LCC
makesmakesusesuses
Links - patchy and specific toindividual media types
No standard ID but licenseand permissions often
have proprietary IDs
Gaps in the network = market inefficiencies
Right
CreationParty
RightsAssignment
held byheld by applies toapplies to
makesmakes
definesdefines
makesmakes
usesusesXNo party identifier for aRightsholder can mean• No automated rights
clearance• No automated payment• Ambiguity• An orphan work?
Gaps in the network = market inefficiencies
Right
CreationParty
RightsAssignment
held byheld by applies toapplies to
makesmakes
definesdefines
makesmakes
usesuses XNo creation identifier couldmean• No rights clearance and
so no legal usage• Delayed or no revenue
distribution toRightsholders
• Delayed or no attribution
Gaps in the network = market inefficiencies
Right
CreationParty
RightsAssignment
held byheld by applies toapplies to
makesmakes
definesdefines
makesmakes
usesuses
X No simple way to expressrights could mean• disenfranchisement of
“self-published”content.
Gaps in the network = market inefficiencies
Right
CreationParty
RightsAssignment
held byheld by applies toapplies to
makesmakes
definesdefines
makesmakes
usesusesXNo party identifier forUsers or no adequateway to express rightscould mean• Less efficient cross
border licensing
X
− Multiple rights holders, e.g. a songwriter in a sound recording withmultiple performers.
− Data nested in data, e.g. a picture ina book
This is the tip of the iceberg
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LCC enables systems like the Copyright Hub tomanage this complexity
− Chains of rights delegated to sub-publishers and CMOs
− Different users can claim the same right
Right Data Integration (RDI)
− An exemplary implementation of LCC− Designed to show how users can query Rightsholders across
different media types− Not a permanent infrastructure− No money or content changes hands – it’s all about the data
Images(photos,graphics)
Music (works& recording)
Audiovisual(film, TV,
programmes)
Text (books,journals, news,
magazines)
RDI: core structure
Transformation
Exchanges
1. Rights data comes from a range ofdifferent media types and in a range ofdifferent proprietary and standardformats.
Rights Users
2. Communicated, aggregated andtraded through a central hub basedon the LCC model.
3. Users query rights data from a rangeof different media types through asingle user interface (exchanges).
Discover content
Using descriptivemetadata or content
recognition.
Discover licensor Discover terms
Under what terms can Iuse a creation – could be
one-off or a blanketlicense, commercial or
free.
Request/grantlicense
Discover usablecontent
What creations areavailable for use underthe terms of an existing
Policy or License?
Discover status
What use can I make of acreation under the terms
of an existing Policy orLicense?
Images(photos,graphics)
Music (works& recording)
Audiovisual(film, TV,
programmes)
Text (books,journals, news,
magazines)
RDI: user queries
Exchanges
Rights Users(businesses, teachers, bloggers, mashup artists, Moocs etc.)
RDI Participants
Album*
Arrow
Getty*
IFRROSocieties EDISER
IPTCmembers
AxelSpringer
Elsevier PearsonMovie-Labs
DanishProducers*
ConsolidatedIndependent*
KobaltMusic PPL
Capture/British Library
PlusCoalition*
AGEfootstock*
Cineca* - transformationRightscom* - mapping
mEDRA*CEPIC*
Images (photos, graphics) Music (works & recording) Audiovisual (film, TV) Text (books, journals, news, magazines)
Exch
ange
s Exchanges
CISACSocieties
Tran
sfor
mat
ion Transform
ation
Others
Others
Others
Others
Organisations marked withan “*” are members of theRDI consortium receivingpart-funding from the EU
AxelSpringer
Organisations marked with an “‡”have indicated an interest in
providing data to the project but thedetails have yet to be confirmed
Rights Users(businesses, teachers, bloggers, mashup artists, Moocs etc.)
Rightsholders
Project co-ordination anddissemination
EPCEWC
RightscomRightsDirect
RightsDirect*
Takeaways
− 5 years ago none of this was possible; it’s possible now.− Data standardisation and automation isn’t the answer to
everything, but we believe that it will:• reduce costs• reduce barriers to entry• increase innovation and creation• increase market growth.
− Now all about communication and awareness of theopportunities at a strategic level.
