like minds - social business cbi summit may 2011

http://wearelikeminds.com/ #LikeMinds

Developing Social Business

Andrew [email protected]

@andrewgerrard


All of the web is becoming socialAll business is done on the webAll business will be Social Business

Beyond influence and media, the real opportunities lie in creating a more collaborative, dynamic and connected business.

Jeff DachisFounder & CEO, Dachis Group


Social media fits within a larger digital,and integrated strategy;

don’t think of it merely as a tool for marketing & PR

Howard SchultzChairman & CEO, Starbucks


How to integrate social media/digital innovationwithin every facet of an organization?

Teach.

Do not cut legal, HR, R&D, product development out of the integration strategy.

Involve them.

B. Bonin BoughGlobal Director of Digital

and Social Media, PepsiCo


The shape of a new social business also needs the shape of a new kind of leader

Someone willing to be the bridge, not the person front and center to every decision,

but the coach and the moderator and the facilitator.

Amber NaslundVP Social Strategy, Radian6


Maintain a consistent tone of voice across all outreach channels,

but don’t strip out the personality of the person Tweeting, posting, blogging.

Ruth Speakmanhead of consumer PR

and social media, Sony Europe


The customer however, does not see silos, they see the company as one.

It’s time for an integrated approach to create an adaptive business,

a collaborative business, an aspirationalbusiness….

a business of one.

Brian SolisAuthor, Engage

Principal, Altimeter Group


#1. markets are conversations

talk is cheap

silence is fatal

the cluetrain manifesto


Be who you are and say what you feel,

because those who mind don't matter,

and those who matter don't mind.

attr. Theodor Seuss Geisel


Social media demands good story-telling.

But good story-telling is not going to earn you extra budget.

Adam BrownDirector of Interactive Marketing, Dell


What if we made community an integral part of our business?

What if we recognized that we can’t have strong businesses without a strong community

and we can’t have a strong community without compassion?

Mitch JoelPresident, Twist Image

Author, Six Pixels of Separation


The Web was just the proof of concept.

Now the revolution gets real

Chris AndersonEditor-in-Chief, Wired Magazine

Author, The Long Tail


Social business isn’t a state,

it’s an acknowledgement that culture and technology has changed,

and that organizations can leverage these changes to solve the same business problems that they have always had

and will always have.

Jacob MorganPrincipal, Chess Media Group


#77. You're too busy "doing business" to answer our email?

Oh gosh, sorry, gee, we'll come back later.

Maybe.

the cluetrain manifesto


Not everything that can be counted counts,

and

not everything that counts can be counted.


Developing Social Business

ImmersiveJune 22nd p.m.Central London