like minds - social business, cbi entrepreneurs summit may 2011

8/6/2019 Like Minds - Social Business, CBI Entrepreneurs Summit May 2011

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http://wearelikeminds.com/ #LikeMinds

Developing Social Business

Andrew Gerrard

[email protected]

@andrewgerrard




All of the web is becoming social

All business is done on the web

All business will be Social Business

Beyond influence and media, the real opportunities lie in creating a more

collaborative , dynamic and connected

business.

Jeff Dachis

Founder & CEO, Dachis Group




Social media fits within a larger digital,

and integrated strategy;

don’t think of it merely as a tool for

marketing & PR

Howard Schultz

Chairman & CEO, Starbucks




How to integrate social media/digital innovationwithin every facet of an organization?

Teach.

Do not cut legal, HR, R&D, product development out of the integration strategy .

Involve them.

B. Bonin Bough

Global Director of Digital

and Social Media, PepsiCo




The shape of a new social business also needs the shape of a new kind of leader

Someone willing to be the bridge , not the

person front and center to every decision, but the coach and the moderator and the

facilitator .

Amber Naslund

VP Social Strategy, Radian6




Maintain a consistent tone of voice

across all outreach channels,

but don’t strip out the personality of the person Tweeting, posting, blogging.

Ruth Speakman

head of consumer PR

and social media, Sony Europe




The customer however, does not see silos,

they see the company as one.

It’s time for an integrated approach to create

an adaptive business,

a collaborative business, an aspirational

business….

a business of one.

Brian Solis

Author, Engage

Principal, Altimeter Group




#1. markets are conversations

talk is cheapsilence is fatal

the cluetrain manifesto




Be who you are and say what you feel ,

because those who mind don't matter ,

and those who matter don't mind .

attr. Theodor Seuss Geisel




Social media demands good story-telling.

But good story-telling is not going to earn you

extra budget .

Adam Brown

Director of Interactive Marketing, Dell




What if we made community an integral part of our business?

What if we recognized that we can’t have

strong businesses without a strong community and we can’t have a strong community without

compassion?

Mitch Joel

President, Twist Image

Author, Six Pixels of Separation




The Web was just the proof of concept.

Now the revolution gets real

Chris Anderson

Editor-in-Chief, Wired Magazine

Author, The Long Tail




Social business isn’t a state,

it’s an acknowledgement that culture and

technology has changed ,

and that organizations can leverage thesechanges to solve the same business

problems that they have always had

and will always have.

Jacob Morgan

Principal, Chess Media Group




#77. You're too busy "doing business"

to answer our email?

Oh gosh, sorry, gee, we'll come back

later.

Maybe.

the cluetrain manifesto




Not everything that can be counted counts ,

and

not everything that counts can be counted .




Developing Social Business

Immersive

June 22nd p.m.

Central London

like minds - social business, cbi entrepreneurs summit may 2011

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