Exhibitor ProSPECtUS

Pennsylvania Convention CenterPhiladelphia, Pa USawww.lightfair.com

trade Show & ConferenceTuesday, May 17 – Thursday, May 19, 2011

lightfair Daylighting institute® lightfair institute®

Sunday, May 15 – Monday, May 16, 2011

Produced &Managed byAMc, Inc.

In collaboration with The IlluminatingEngineering Society

In collaboration withThe InternationalAssociation ofLighting Designers

01 lfi, MaY 17-19, 2011

ConnECt TO INNOVATION

lightfair® intErnational is the premier event for the lighting industry, connecting innovative design, cutting-edge technology and continuing education courses. For 22 years, LFI has provided a forum for lighting manufacturers to connect with industry professionals from around the world.

lfi® 2010 in laS vEgaS attracted a record-breaking 22,000 regis-tered attendees – up 11% from LFI 2008 in Las Vegas, making the show the largest in our West coast history. With an exhibit hall of 160,000 square feet and nearly 1,600 booths, the 2010 trade show floor showcased 498 lighting manufacturers.

for thE firSt tiME EvEr in 2011, lfi will be held at the Pennsylvania convention center in Philadelphia. This is your chance to launch new products, increase brand recognition, reveal new technological advances, and demonstrate lighting solutions in specific categories such as building integration, Daylighting Products and Services, Decorative lighting fixtures, Energy Efficient lighting, interior & Exterior luminaires, lighting Control Systems, new technologies & Product Design and many more.

Six waYS to grow YoUr bUSinESS

Meet top architects, designers, engineers, specifiers, consultants, facility managers, retailers and more.

Build valuable new business partnerships.

Showcase your solutions and products to important prospects.

Discover new industry trends and best practices.

Increase your knowledge through accredited workshops and seminars.

Network with the industry’s leading professionals.

the world’s largest annual architectural and commercial lighting trade show and conference.

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2.3.4.5.6.

02www.lightfair.comphoto creditsCover (Left): Za-Koenji Lighting Design: hiroyasu shoji, iALD, yumiko tanaka, Associate iALD, LightDesign inc | ArChiteCts: toyo ito & Associates | PhotogrAPhy: © toshio KanekoCover (Right): sTephen m. Ross sChooL of Business aT The univeRsiTy of miChigan Lighting Design: Keith J. yancey, iALD, AiA, LC, P.e., Carlene M. geraci, nathanael C. Doak, Jennifer Pieszak, iALD, Lam Partners inc | ArChiteCts: Kohn Pederson Fox Associates PC | PhotogrAPhy: © Barbara Karant / Karant+Associates, inc, © JJr LLC / Ken Cobb, © Lam Partners inc, © Michael Moran opposite page (Left): The modeRn Wing aT The aRT insTiTuTe of ChiCago Lighting Design: Andrew sedgwick, Arfon Davies, giulio Antonutto, Arup Lighting | Design ArChiteCt: renzo Piano Building Workshop | PhotogrAPhy: © nick Lehoux, renzo Piano Building Workshop, © Charles g. young, interactive Design eight Architects, © Arup

bUilD RELATIONSHIPS

Source: 2010 LFI primary survey, independently conducted and researched.

PaSt attEnDEES inClUDE, aMong othErS:ARUP LIGHTING . AUERBACH GLASOW

FRENCH CONSULTING . AxIS LIGHTING .

BERGMAN, WALLS & ASSOCIATES, LTD .

BRINKER INTERNATIONAL . CARPENTER

SELLERS DEL GATTO ARCHITECTS . CD+M

LIGHTING DESIGN GROUP . CLANTON &

ASSOCIATES . CLINE BETTRIDGE BERNSTEIN

LIGHTING DESIGN . COx ENTERPRISES

DESIGN LIGHTING CONSULTANTS .

DISNEY/DISNEYLAND DPA ARCHITECTS .

FLACK+KURTZ INC . GENSLER ARCHITECTS .

GLHN ARCHITECTS AND ENGINEERS .

GLOVER SMITH BODE . GOLDMAN SACHS .

HOLMES ELECTRIC . HORTON LEE

BROGDEN LIGHTING DESIGN . HOK

ARCHITECTS . HOME DEPOT . ILLUMINATING

CONCEPTS . JMA ARCHITECTURE STUDIOS .

KAPLAN GEHRING MCCARROLL (KGM) .

KIKU OBATA & COMPANY . LEO A DALY

LIGHT TEAM . LIGHTING DESIGN ALLIANCE

(US & DUBAI) . LIMITED BRANDS STORE

DESIGN & CONSTRUCTION . MCGRAW-HILL

CONSTRUCTION . MOORE RUBLE YUDELL

ARCHITECTS & PLANNERS . NBBJ . PORTER

ARCHITECTS, LTD . RENFRO DESIGN GROUP,

INC . RIZVI ARCHITECTS . SBLD STUDIO .

SCHULER AND SHOOK, INC . SPEIRS &

MAJOR ASSOCIATES . STATION CASINOS .

WALMART . WALT DISNEY IMAGINEERING .

... and many moRe

More than 20,000 lighting professionals are expected in Philadelphia for lfi 2011.

“lfi is the premier lighting event in north america, very well organized, with a ton of exhibitors, and educational opportunities.” Jan Loring, Electrical Designer cH2M Hill

●19% Architects, consultants, Specifiers, Facility Managers/ Owners, Energy consultants/Specialists, Landscape Architects, Visual Merchandisers and Interior & Retail Designers

●22% Lighting Retailers & Distributors (Lighting & Electrical)

●8% EScO-Energy Service companies & contractors (Electrical & General)

●7% Lighting Designers (Architectural & Theatrical)

●12% Electrical Engineers & Engineers

●18% Representatives

●14% Other Professions

* Source: LFI 2010, Las Vegas

here’s what our attendees are saying about lfi:

say LFI is the gathering and networking place for the industry.

94%say they would recommend LFI.

92%

say they are satisfied with the value of LFI.

92%

lfi attEnDEE ProfilE

22%

8%

7%12%

18%

14%

19%

03 lfi, MaY 17-19, 2011

ENDLESS oPPortUnitiES

4 unique LighTfaiR pavilions take center stage.

Please contact Rochelle Burt or Ben Coleman to discuss requirementsto exhibit in one of the LFI Pavilions (see page 6).

bUilDing intEgration PavilionLaunched in 2010, the Building Integration Pavilion features companies displaying solutions and products used to maximize and create energy-efficient buildings. Be part of this close-up and in-depth look at building integration’s most successful projects.

Photo CrEDit | creston

global light + DESign PavilionNewly expanded in 2010, the Global Light + Design pavilion presents the world’s finest decorative lighting designs from internationally recognized manufacturers based outside the U.S. Be among the growing array of global companies to exhibit in this dynamic pavilion.

Photo CrEDit | contrast Lighting

DESign PavilionWe reserved a premier area of the trade show floor for this vibrant pavilion. A showcase of modern and classic decorative designs, these high-style products receive full attention from our qualified audience of lighting professionals.

Photo CrEDit | sheiKh Zayed Bin suLTan aL nahyan mosque exTeRioR LIGHTING DESIGN: Jonathan Speirs, Keith Bradshaw, Iain Ruxton, carrie Donahue Bremner, Francis Milloy, Malcolm Innes, Sandra Downie, Speirs & Major Associates ARcHITEcTS: Halcrow | PHOTOGRAPHY: © Alan Toft

DaYlighting PavilionAs the green industry continues to flourish, this pavilion focuses on architectural daylighting, daylight harvesting, energy efficiency and conservation, solar shading and natural light. It’s the perfect venue to display your pioneering, sustainable products to a highly qualified group of prospects.

Photo CrEDit | Echelon

04www.lightfair.com

MarKEting YOUR PRESENcE

photo credit (ABoVe LeFt) The naTionaL poRTRaiT gaLLeRy Lighting Design: Mirjam roos, Associate iALD, steensen Varming Australia | ArChiteCts: Johnson Pilton Walker, Australia PhotogrAPhy: © Brett Boardman, © emrah Baki Ulas, © Martin oestreicher

lfi’S MarKEting CaMPaign reaches current and prospective attendees through integrated advertising, public relations, marketing materials and outreach programs. The 2011 LFI marketing strategy includes:

n pre-show advertising and editorial: promotes the show in 40+ industry-related publications

n direct mail: targets more than 100,000 current customers and new prospects

n email: distributes personalized emails promoting specific elements of the show to a diverse target audience

n attendee Brochure: the pre-event planning program is circulated to more than 100,000 industry professionals

n industry exposure: displays LFI trade show and conference details on all key industry publications, calendars and websites

n Telemarketing: outreach to industry professionals through an intensive telemarketing campaign

n public Relations exposure: includes nearly a dozen press releases, an exclusive on-site press room to showcase your media kits, 100+ media representatives attending LFI, and opportunities to post your own releases on the LFI website

nEtworKing: faCE-to-faCE oPPortUnitiES Along with all the ways we promote LFI in advance, we invite you to take advantage of all the options to connect with key industry professionals during the show in Philadelphia:

n LFI Innovation Awards® Presentation n The Nuckolls Fund for Lighting Education Luncheon n New Attendee Orientation n 28th Annual IALD International Lighting Design Awards n The NCQLP LC Luncheon n Keynote Luncheons n Five Lounges in the Exhibit Hall

“lightfair is a fantastic way to see and touch the latest innovations under one roof from multiple vendors. this ordinarily would take an architect days or weeks to accomplish in the traditional office setting.” Sam Ferreri, Architect SchenkelShultz

LFI is committed to marketing for you.

05 lfi, MaY 17-19, 2011

inCrEaSE YOUR BRAND EXPOSURE

frEE ElECtroniC viP PaSSESPromote your brand by offering your clients and prospects complimentary passes to attend LFI. As an exhibitor at LFI 2011, you’ll receive complimentary VIP Passes electronically to give to your customers and prospects providing them FREE access to the exhibit hall. LFI VIP Passes provide the perfect opportunity to promote your brand and participation before the show.

lfi innovation awarDS®

Participate in this prestigious celebration of excellence and product innovation, highlighting the latest cutting-edge designs and technical advances.

virtUal boothReceive a complimentary virtual booth on www.lightfair.com with contact information, company logo, product listings and a link to your website – a great way to market your products to new contacts before and after the show.

bESt booth awarDSYour innovative booth design may win a Best Booth Award. An anonymous group of judges from LFI and its partners carefully reviews all exhibit booths and selects one exhibitor in each category to win the prestigious award.

lfi PrEfErrED® PrograMOur elite invitation for your top customers and prospects, which includes complimentary access to seminars, the LFI Innovation Awards® and the LFI Exhibit Hall.

lfi SPonSorShiP PrograM The LFI Sponsorship Program will help you connect, build relationships and capture the attention of thousands of influential professionals. Stand out from your competition with these high-profile packages. We present a variety of sponsorship opportunities offered exclusively to LFI exhibitors. For more infor-mation, contact Kristina Unger at +1.404.220.2251 or kristinau@lightfair.com.

See and be seen at lfi.

SPEaKing oPPortUnitiES If you are among the field’s prominent designers, educators, architects, engineers and consultants, you may qualify to be an LFI speaker. LFI’s educational opportunities are a key reason industry professionals attend each year. More than 200 hours of accredited educational options are developed annually to cover a broad spectrum of the industry’s most relevant topics. The curriculum provides AIA, ASID, ASLA, BOMI, IDcEc, IIDA, IES and IFMA accreditation.*

*Upon individual association approval

n lightfair Daylighting institute® courses

n lightfair institute® courses

n half-day workshops

n full-day courses

n 90-minute seminars

n Design Symposia – 90 minutes

06www.lightfair.com

rESErvE YOUR SPAcE

Exhibit booth inforMation

■ Standard Booth Rate: $39.50 per net square foot, or $3,950.00 per 10' x 10' exhibit booth.

■ Standard Booth Package: Includes 8-foot draped back wall, standard 3-foot side wall drape and standard ID sign (if requested) for non-pavilion areas.

Booth Deposit: 50% booth deposit required with signed contract. ■

(100% booth payment due by january 7, 2011)

Visit us at ■ www.lightfair.com to view the floor plan and information on reserving a booth space.

lfi SalES tEaM at YoUr SErviCE

rochelle burt Managing Director +1.404.220.2218 rochelleb@lightfair.com

ben Coleman Senior Sales Manager +1.404.220.2004 benc@lightfair.com

Kristina Unger, CEM, CMP Executive Director of Sponsorship Sales & Operations +1.404.220.2251 kristinau@lightfair.com

lightfair intErnational PartnErS

photo credits above (Top Left): infiniTy BRidge Lighting Design: Jonathan speirs, sandra Downie, Karl reger, iain ruxton, speirs & Major Associates | PhotogrAPhy: © James newtonabove (Top Right): The naTionaL poRTRaiT gaLLeRy Lighting Design: Mirjam roos, Associate iALD, steensen Varming Australia | ArChiteCts: Johnson Pilton Walker, Australia PhotogrAPhy: © Brett Boardman, © emrah Baki Ulas, © Martin oestreicheropposite page (Left): sheiKh Zayed Bin suLTan aL nahyan mosque exTeRioR LighTing Lighting Design: Jonathan speirs, Keith Bradshaw, iain ruxton, Carrie Donahue Bremner, Francis Milloy, Mal-colm innes, sandra Downie, speirs & Major Associates | ArChiteCts: halcrow | PhotogrAPhy: © Alan toft

Produced &Managed byAMc, Inc.

In collaboration with The IlluminatingEngineering Societyof North America

In collaboration withThe InternationalAssociation ofLighting Designers