lift up your organization's leads and online presence by availing tdimad splendid services

New Delhi, Indiawww. tdiindia.comwww.mobileandinternetadvertising.com

MAD – Internet & Mobile Advertising

Private and Confidential

Integrated Business Model Providing Wide Range of Outdoor Solutions

Airport Advertising

MetroAdvertising

Media Services

MAD Internet &

Mobile Advertising

■ Exclusive advertising rights for 9 airports across India■ 5,500+ advertising sites spread across high visibility zones in airports

■ Exclusive advertising rights for 73 Delhi metro stations■ 1800+ advertising sites spread across strategic locations at stations

■ Specialized out of home media agency offering advertising solutions ■ Services include strategic planning, media buying and media execution

■ 150+ clients and 680 websites across Mobile and Internet advertising■ 3600 advertising solutions including ideation, conceptualization, media

planning, media buying & execution of campaigns.■ Partnerships with Google, Alibaba.com, Yahoo, Hot Star, major ad & affiliate

networks etc.

1. An Experienced Premium Transit and Digital Advertising Company. Leaders in airport advertising for 29 years, with Exclusive rights to 9 airports, 73 metro stations

2. Outdoor, Internet & Mobile advertising agency with 20 offices, Largest outdoor inventory of 6500 display sites and over 500 customers

Introduction to TDI International India P Limited


PAN India presence to provide diverse options & nation-wide campaigns to clients

• Clients can roll-out a campaign nation-wide without any implementation challenges

• All round visibility, diverse options and real time service to the clients

TDI Offices

Partner offices serving clients in every part of India including Rural, B/C cities, SMEs

20 offices serving clients in every part of India


www.MobileAndInternetAdvertising.com

Introduction to Mobile and Internet Advertising Division

Founded in 2008, MAD has a dedicated team of professionals focusing on Innovations & Engagements through Social Media, Search marketing, online advertising and mobile advertising using latest advertising tools and techniques

MAD offers 360 degree advertising solutions on these media starting from ideation, conceptualisation, media planning, buying, designing, development, execution capabilities

150+ Clients & Associations with Alibaba,com, Google, Hotstar , Yahoo and major ad & affiliate networks

Clear “Processes, Checklists”

Passionate about Innovations, Quality, Service & Support

Dedicated Ideation (Pre-Sales) Team that Focuses on Creatives, Media Planning, Buying

Dedicated Social Media / Search / MIS / Operations team

MAD has fastest Campaign Execution Time



Partnerships with Global Giants in Internet & Mobile Media

India’s first Channel Partner of www.Alibaba.com World’s Largest B2B E-Commerce Portal. 455 Million + Members spread across 200+ Countries. 6:1 Buyer : Seller Ratio making it a paradise for Exportersseeking to expand their business across the world by Buying Gold SupplierMembership from us

We are Google Ad Words SMB Partners authorised to sell Text Advertisingon Google Search, Banner Ads on Google Display Network, Video Ads onYouTube. The campaigns are created & optimized by Google Trained & Certified MAD Professionals

We are Globally the first Channel Partners authorised to sell Yahoo Native Advertising. The Campaigns are run by Yahoo & Yahoo trained MAD Professionals

We are Channel Partners Authorised to sell Advertising Inventoryon HOTSTAR (the mobile TV offering from STAR TV). The campaigns are managed by us.



BRAND

CPM CPC/ PPC CPL

SEO/SEMCall/ Click to Action

Consulting

Banner Creation

Traffic Generation

Creative Agency

Ad Serving

Innovations

CPS

E CommerceEmailers

Reputation Managemen

tNewsletter

Web Site Roadblocks

2D / 3D Clips

Google Adwords

Multilingual Content

Ads

Facebook LinkedIn

Twitter You tube

Video pre & post roll

Campaign Ideation

Media Planning

Media Buying

Campaign Execution

mCoupon

WAP sites

Mobile Internet

sites

Interactive SMSBlu-fi

Zone Sponsorship

s

Advertorial Ring Back

Tone

Out Bound Dial

Search Campaigns

Community

Game ads

Placement Ads Mobile appsContextual/

Text Ads

CorporatePresentation

s360 degree ad solutions

Augmented Reality

Social Media

ERP s/w

Website Design

Media MixWebsite

Development

Virals Ad n/w

InteractiveVoice

Response

Ringtone

SubscriptionAlerts

Brand Zone

Customer Care Zone

Bluetooth

Voice PortalMissed Call

Keywords

Longcode

Print / FM /TV – MAD Ads

USSD

Loyalty Solutions

Mobile/Interactive

Apps

Instant Gratification

MMS - MMS Video

GamingShortcode

WallpaperSMS / WAP PUSH

Mobile & Internet Media Options we offer (Partial List)



Our team of experts design & develop Creatives, Electronic Direct Mailers, SEO Friendly Websites and increase the volume and quality of traffic to client’s website for targeted keywords by improving its rank in the search results

Social Media Optimisation & Reputation Management are used to enhance Brand on the Social Networking sites and also to remove the negative search results about the Brand

Creatives, Designing, Development, SEO, SMO & Reputation Management

Creatives



MAD has the Fastest Execution Time – Case Study

MAD adopted 60 creative in NIGHT as per display size and got the client

approval

Creatives created and sent to Yahoo, Bharat

Student, Zapak, Orkut, Ad Network

Yahoo, Bharat Student , Zapak QC

done

Yahoo, Bharat Student , Zapak

went live

Proof of deployment/Screensho

ts sent

5:00pm; 22-Sep 10:00am; 23-Sep 10:19am; 23-Sep

3:16pm; 23-Sep 2:00pm-3:00pm; 23-Sep 1:00pm-2:00pm; 23-Sep

Contract Signed

Total Turnaround Time from signing the contract to deployment at 5 different

websites/ad networks: : 17 hours



B2C Case Studies : Social Media Engagement & 360 solution

Phase – I : Teaser Campaign for a week

Phase –II : Answer and meet Big Boss

Result – 31,031 likes in 20 days.

Facebook “Big Boss Ke Saath”

Build awareness of HCL ME Laptops

Execution through Microsite, Contests, Banners,

Social Networking, Email

Outcome : 25m impressions, 1m registrations of

potential customers

3 step Campaign

Register with the microsite, Name the mascot, Winner gets the latest HCL ME Laptop, free

HCL ME – Name the Mascot

0

360 Solution - Ideation, Creation, Media Panning, Media Buying & Implementation 0

http://www.dollarinternational.com/index.php



MoneycontrolIndiainfoline

Business-Standard (SmartInvestor)

Monster Indianexporters

TradeIndia FranchiseIndia

EnterpreneurIndia.in

B2B Case Studies : EDM – Cheil (Samsung), PPC for Hughes

EDM activity for Samsung Laptops Search Campaign for Hughes Global Education

Keyword: Business management



SME, SMB, Retail Case Study

To increase the enquiries of the Telecom products from SME, SMB, Retail segments

Spread Knowledge about the advantage of the Products :

Objective of the Campaign

— Broadband— Content Delivery Network

(CDN)— Internet Leased Line (ILL)— InstaOffice

— Managed Hosting— MPLS – VPN— Secure Connect

Scope of the CampaignMedia Vehicles— Banners— Text— Search— Placement— EDM

Websites— Affiliate Network for Lead

Generation— Run On Network on the Ad

Network— Google adwords (Search)— Google adwords (Placement)

SME Organizations between 1-500 employees



• Banner Ads were done for the promotion of above brands on www.irctc.co.in

• Banners were displayed on the fixed locations of the website

• The banners were run for fixed durations

Internet Advertising Banner Inventory Buying :Case Studies

* Through agency

*

*

* *

• Banner Advertisement on timesofindia.com

• Duration two months

• Banner Ad was done on ww.indianrail.gov.in

respectively

• Duration one month

http://www.irctc.co.in/

http://www.indianrail.gov.in/



• SMS Activity was done for Bata Store Gurgaon Sec 17 for the promotion of the Anniversary offer for Flat 10 % off

• 85,000 SMS were sent

• SMS Promotion was done for the launch of 22 “DIGIWORLD STORES”

• 22 lacs Bulk SMS were sent with 30 days validity

Mobile Advertising : Case Studies

Some other companies - sms / obd / email campaigns



Client Speak



MAD - Partial List of Clients

……and many more

http://www.dollarinternational.com/index.php



Sanjay Sharma

Global Head

TDI International India P Limited

42, Rani Jhansi Road,

New Delhi 110055. India.

Tel: +91 11 4253 4300 Handphone: +91 98184 53031

[email protected]

This material is exclusive property of TDI. No part of this presentation may be used, shared, modified and/or disseminated

without permission.

© 2015 TDI. All rights reserved.

Thank You & Look Forward to Work Together

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