life insurance company ratings
TRANSCRIPT
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Life Insurance Company Ratings
When investors make the decision to put their money into a life insurance policy or
an annuity, they look at a variety of factors to help them decide which insurance
company can best meet their needs. For example, they might consider the types of
products the company has available, the hard numbers regarding interest rates orrate of return and the comfort they feel with the agent or broker with whom they
would be working.
One factor that is occasionally overlooked during the selection process is a
company’s financial strength. This is not an insignificant consideration. Many of the
investment products sold by life insurance companies are projected to mature 10,
15 or 20 years in the future. So, the investor needs to know that the insurance
company will be in good standing when his investments come to fruition or the
unexpected occurs and times comes to pay up. Fortunately, there are a number of
tools available that can help make assessing a company’s strength quite
manageable.
The Rating Systems
There are four major rating companies and they each approach their mission in
different ways but one criterion that they all place front and center when assigning
a rating is a company’s ability to meet their financial obligations.
A.M. Best – It’s important to note that insurance companies pay A.M. Best for the
privilege of being rated by them. Best’s analysts insist this does not present a
conflict of interest and history bears them out. Beyond financial considerations,
their ratings are based on meetings with management, sitting in on conference calls
and how news events will affect a company. A.M. Best’s highest rating is A++ and
its lowest is F. They are updated between 12 and 36 months.
Fitch – Fitch emphasizes a company’s management team, its decision-making
process and the level of risk to which it is exposed. The ratings are updated
annually and stretch from AAA at the high-end to D on the low end.
Moody’s – Moody’s prefers to use two tiers—a financial and business profile—to rate
companies. Within those tiers are heavily detailed systems that allow the company
to be flexible and make it the only major rating system that does not keep to a
regular schedule. Its scale ranges from AAA to D.
Standard & Poor’s – S & P uses many of the same considerations as the other
agencies. What’s unique about S & P is that it hosts quarterly discussions with the
company’s it rates. Their ratings are updated annually and the scale runs from AAA
to D.
Five of the Best
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While there are many good insurance companies offering sophisticated products the
section below lists five of the best according to the rating systems. Obviously, it is in
the investor’s best interest to investigate his insurance company as thoroughly as
possible.
Integrity Life
This company celebrated its 75th anniversary in 2008. Headquartered in Wisconsin,
Integrity Life entered into a partnership with Grange Insurance based out of Ohio in
2002. The partnership allowed Integrity to diversify its product lines to include
personal and commercial products. Integrity also expanded its customer base out to
11 states, which allowed it to disperse risk more evenly resulting in lower rates for
its customers. Grange also helped Integrity ramp up its technological capacity with
its emphasis on innovation. While not as large as some of the other companies
listed here, Integrity is an example of how a well-managed, regional insurer can
succeed in a competitive marketplace.
Mass Mutual
When it was founded in Springfield, Massachusetts in 1851 Mass Mutual’s core
business was whole life. That hasn’t changed in the intervening years. Using the
idea that a person could invest in himself over the course of a lifetime as its
centerpiece, the company has since added a full line of products. Mass Mutual takes
the long term approach to investing which allows its customers to stay reassured
even in times of uncertain economic cycles. In an effort to expand the resources it
makes available to its policyholders, Oppenheimer Funds and Connecticut Mutual
Life Insurance have been added to the Mass Mutual family in recent decades.
MetLife
With its blimp and use of the Snoopy character in its promotional campaigns, Metlife
may be the best known life insurance company in the country. But it didn’t receive
its high ratings solely on the basis of a slick marketing campaign. The company has
been around for over 140 years and has kept its position as a market leader by
offering a variety of portfolio products designed to meet the changing needs of the
marketplace. When Metlife acquired the Traveler’s Group in 2006 it became the
largest provider of individual annuities and the largest life insurer in the country.
The acquisition has made Metlife’s goal of having 100 million customers become a
distinct possibility.
New York Life
New York Life’s slogan, “The Company You Keep” has entered the popular
vernacular but the company has been in existence since the 1840s, the longest of
any of the companies profiled here. New York Life prides itself on being a company
of firsts. It was the first company to issue policies to women at the same rates as
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men. It was the first insurer to issue a detailed financial report to its policyholders. It
was the first company to give its customers the “Check-o-matic” option that
eliminated the need to write out checks every month. More recently, New York Life
was the first insurer to offer its customers a web portal. Many of its competitors
have since matched New York Life’s services in this regard.
Pacific Life
Acting as a counter to New York Life on the West coast is Pacific Life. It is the largest
and best-rate insurance company in the Western United States. Founded in 1868 in
Sacramento by former California governor Leland Stanford, Pacific Life has as
diverse a portfolio of products as any of its competitors. A notable landmark in the
company’s history was 1997 when it converted to a mutual insurance company
structure (the benefits of this to policyholders are explained below). Another key
year was 2002 which is when the company entered into the 529 College Savings
Product market and when it issued its first mutual fund.
Two Things to Know
By definition, a life insurance company has less risk than an insurance company
that has property and casualty lines. Property and casualty insurers are affected by
natural disasters and large-scale tragedies in ways that life insurance companies
are not.
Investors should also find out whether or not an insurance company is a mutual
insurer or not. Mutual Insurers are not publicly traded and are therefore immune
from the pressures of having to answer to shareholders. In a mutual insurance
company the policyholders are the owners of the company.
When deciding which company to invest one’s life savings or entrust your family’s
security, it behooves the investor to be informed. The ratings agencies provide a
service that is easy to access and easy to use. Utilizing them serves as a third-party
confirmation tool to an insurance company’s claims of strength and competency.