life innovating art
DESCRIPTION
Presented by: Stephanie ButlerTRANSCRIPT
Change the world, love your job.TM
Life Innovating Art
Stephanie Watts Butler, PhD, PETechnology Innovation ManagerPower Supply SolutionsTexas Instruments
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Designing an Innovation ProjectLike a Control System
•Define Goals, Targets, Constraints–Urgent, Top Priority, Nice to Have
–Stake Holder and Sponsor Management
–In R&D, Defining the Goal/Metric May Be THE Need
•Observability & Controllability–Metrics (Observability)
–Resources (Controllability)
•Clarify the Design of the Project (Control System)
vs. Definition of the Product
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Dr. Seuss’ Law of Technology
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Traditional Technology Scaling Has Been Knocked Out
....ALL Technology Faces Huge Monsters During its Development
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Dr. Seuss’ Unorthodox Solutionto Technology Development
• The Obvious:– Recognize The Challenge
– Be Prepared
• The Not-So-Obvious– Enjoy The Challenge
– Don’t Let Physics Stop You• Think Outside the Box
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•When Discussing Likely Failure Points,A Quote You Should Never Accept:
“It’s the Same”–Try These Questions Instead –•What is different, but is irrelevant?
•What is different, but you don’t care
•What is different, but doesn’t impact you?
•Want to Root Out All Assumptions–End with NONE
Assumptions
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Risk, Risk, Risk
•“Robust Control”–Handles Risk & Mis-assumptions Well
–(Usually) Produces Sub-Optimal Results•Overly Conservative Approach to Technology Development Not Viable
•Need a Risk Mitigation Plan–Some Reduce Risk to Schedule or Results
– Parallel Approaches vs Speed to Result
–Some Speed Knowledge of Possible Failure, but Not Reduce Risk of Failure"I couldn't repair your brakes, so I made your horn louder.“
-Unknown
–When Do You Fix the Brakes? When Do You Make Horn Louder?
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Big Scope
•Way to Get Better Trade-off?–Match the Model/Math (Management) to Reality
•The Little p in Politics–"Life is More Like High School than College,"
Meryl Streep
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Stakeholder/Sponsor agreed
Goals, Time, Cost
Cost Goal
Time
p
Leads to Little p
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Does the PlanHave Quality&Agreement?
•Look For Consistency
•What If Exercise To Determine Closure•"Parking Lot List" - Must Review In Future
•Sense of Urgency–Are You Seeing It? How Do You Create It?
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Dissipating Energy (talk)
Spending Time
(doing)
Allocating Money
(resources)
Reporting Milestones
“A Goal without A Plan is A Wish” Larry Elder ; Antoine de Saint-Exupery
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Rob Ryan artist, 2010, product under license
by Wild & Wolf Ltd., Bath, UK
Hawthorne Effect
Pygmalion Effect
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Appreciation – GIVE THANKS
Thanks Goes to
Dr. Seuss and The Creative Engineers, Scientists, Technicians, Operators, and People of Texas Instruments who Do Not Let Physics Box Them In
Our Suppliers Who Enable Our Success
Our Customers Who Have Made TI #1 In The Markets We Serve
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Plan For Periodic “Successes”
Meeting Folks Currency Needs (little “p” in Politics)
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Quick List of Tips
–Focus
–Engage The Team
–Communicate with Color
–Ride the Wave & Dive Deep
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Life Will NeverEverBeThe Same
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The Real World
Amplifier DataConverter Interface Wireless
Connectivity
Power Management
EmbeddedProcessing
AmplifierData
ConverterClocks & Timing Logic
Temperature
Pressure
Position
Speed
Flow
Humidity
Sound
Light
Identification
