TAYLOR SWIFT

Taylor Swift is a famous American singer and actress,

popular with the young people. She has endorsed several

advertisings, which impresses the customers deeply.

This advertising is a public Service

advertising, made by Body by milk ,

which advocates people to drink

milk every day. Till now, many

famous stars have endorsed for this

Campaign, including Beckham

And Jackie Chen. The specialty

of the advertising is that every star

has milk mustache, looking very

funny and interesting. In this way,

people will have more fun when

having milk.

Taylor Swift & Keds American veteran Keds was founded

in 1916 and is one of the world’s

oldest sports brand. It has been the

pioneer in the canvas shoes field.

Its latest style has invited Taylor Swift

to be advertising endorser, showing its

brand image and culture of passion.

Taylor Swift & Diet Coke

The Development of Western

Spokesman AD

Modern celebrity advertising

originated in the west. In1893,

Britain actress Lillie Langtry’s

photo was printed in the

package of Pears Soap, which

is regarded as the beginning

of spokesman advertising.

Before

the 1st

World

War, the

rise of

mass

product

and

Consumption stimulated the

ad industry to try a variety of

Marketing strategies to

improve

the sales. And that’s when

Celebrities began to appear

in the ads, mostly in the

patented drugs ads.

In 1920s, endorsement ads

began popular gradually and

Reached its peak in 1929.But

At the same time, it also

Raised public discussion and

Arguments of those moral

issues.

In 1930s, celebrities

endorsements established a

Position in advertising

industry, but meanwhile, the

Public seems to have lost the

Passion to these ads.

From the late 1930s to

Marylin Monroe endorses cosmetic advertising

their visibility. Celebrities

broker industry also emerged

in the time. From 1979 to

1997, American celebrities

ads grew by 10%.

When it comes to this

century, celebrities ads

consists of 25% of American

TV and printed ads.

Spokesman ads have become

quite common in modern

advertising industry.

1975, celebrities advertising

wandered forward without

the popular trend it used to

have.

After 1975, with the

popularity of television,

spokesman ad ushered its

golden age. In this period,

many celebrities wanted to

appear in the ad to increase

Analysis of Spokesman AD

Spokesman advertisings have become quite common in

western countries. It truly does good to the visibility and

promotion of the company in many cases, and that’s also the

reason why companies choose it. People like to see their

favorite stars and follow their endorsements. In this way, the

companies successfully sell their products to the customers.

In a word, customers themselves pay for the stars.

But on the other hand, there have been too many

celebrities ads to attract people, besides, even celebrities

advertising can be false advertising. People nowadays begin to

carefully choose what to believe. So celebrities are not

enough to convince them, the quality of the product is also a

must.