ABRAKADABRAND S.R.L.

ABRAKADABRAND is a Limited Liabililty Company run by Arturo Bedoya B. as an All Around Marketing solutions Company, incorporated on 1st July 2013 in Santa Cruz de la Sierra, Bolivia.

ABRAKADABRAND was created around three core principles:

Passion - Innovation - Quality Our company was created to offer a different, all-around Marketing solution to business and institutions requiring a reliable external partner, to help them manage their services and market their products in a profitable, tailor-made way.We are multidisciplinary Group of professionals specializing in marketing, communication and adminis-tration who are particularly devoted to coming up with creative images and concepts.Because we are an all-around solutions business, we have deep understanding of all available commu-nication channels to convey a message that will resonate well with your intended audience. This means that the strategy we devise for your business will be interrelated and according to your needs, with a view to improve your message. We always take the context into account, defining strategies and choo-sing the right communication means, traditional or digital, which allow us to broaden the scope of the message and optimize resources.We work towards one goal: helping our clients’ ideas grow and reach people in a powerful way. Our services are primarily based on Strategic Marketing, Advertisement and WEB 2.0 or Social. These opera-tional areas allow us to comfortably work with any company requiring our services and become close partners throughout the entire work process – we shape clients’ original ideas into reality and set up careful planning to achieve clients’ goals and meet clients’ expectations, resulting in high client fidelity levels. We analyze the value of our clients’ products over short, medium and long-term periods of time to ensure a significant market impact.We take into account the characteristics of our clients’ product, brand or service to put in place an all-around Action Plan, which will meet our clients’ market needs and help them achieve and maintain a solid, healthy-looking image long-term. This will help clients both keep existing business and continue growing. Through Strategic Marketing we are able to identify market opportunities for strategic planning and business growth.

By identifying our clients’ needs and undertaking comprehensive research, we detect new niches in the market. We gather all primary and secondary information relevant to your market, so we can tell strengths from weaknesses. We also unearth risks and opportunities to enable a more accurate busi-ness analysis and, consequently, a better-suited marketing strategy. We then elaborate a Plan to break through consumers’ minds, maximizing opportunities to consolidate the product, brand or servi-ce.ABRAKADABRAND’s advertising services will grow your business’s visibility in the market and strengthen your brand. We conduct all sorts of promotional actions, ranging from marketing new products to opening new stores or creating ads for special selling offers. A well-focused advertisement will encou-rage consumers to buy, to become customers. They key of our advertising strategy lies in awaking consumers’ curiosity into our clients’ product and service range.We look after the design of your brand book, to ensure your brand offers an image of professionalism and reliability to your potential clients while remaining competitive. Corporative brand books define rules governing all documentation relating to a brand, as well as all logotypes – particularly those to be used in public locations. Brand books contain elements of visual identity (logos, symbols, colors, fonts), corporate stationery (forms, letters, invoices, envelopes) and all sorts of communication assets (booklets, brochures, leaflets, etc.). We can also ideate and execute events enabling the consumer to have a unique experience and thus remember the brand. Our product launches aim to maximize the clients’ impact, improve their market positioning and increase their sales volumes – goals we offer accurate data on via a results report specifically prepared for the company engaging with us.Web 2.0 is a tool allowing user-generated content creators within a virtual Community to interact and collaborate with each other. We use this tool to enhance access to different subject-matter publica-tions and offer improved content through increased participation levels from focus groups. We offer users different expression channels to voice their opinions and give them the opportunity to influence general perception regarding your company or brand.

“Make it matter”

We are A TEAM WHO LISTENS and assessesthe specificities of YOUR BRAND or public imageto push you over new creative communicationhorizons with your clients.

We do this by applying an ALL-AROUND MARKETINGstrategy, offering a comprehensive marketingservice and always looking to meet your brand’sspecific needs.

ABRAKADABRANDALL-AROUND MARKETING

TO OPTIMIZE YOURSALES AND SERVICES

We handle everything from research and analysisinto your brand to designing and managing your advertisingcampaign.

SERVICES

Strategic MarketingAdvertising Services

Web 2.0

Are you embarking on a new venture?Do you wish your business to become an industry leader?

Do you want to consolidate your business in the Bolivian working market?

WE CAN HELP YOU!

We fully manage your brand and stand custodiansof your strategic thinking. Correct data collection andanalysis are the basis of a successful marketing strategy.

We are exacting when it comes to evaluating yourbrand’s potential and challenges against yourcompetitors.

How

do w

e do i

t?

STRATEGIC MARKETINGSERVICES

DIAGNOSISBy completing a comprehensive analysis onyour brand, the industry it sits in and its consumers,we identify both your challenges andyour opportunities.

STRATEGIC PLANWe build a structure based on rock-solid concepts.The strategy is the critical link between the opportunities identifiedand the actions which will capitalize those opportunities for the brand

BRAND PLANThe aim is to position the brand in the consumer’s mindthrough various actions such as Digital Marketing,Point of Sale, Public Space, BTL Marketing, etc.

BUSINESS PLANWe perform and review technology-drivenbusiness intelligence: Sales Management,Merchandising, Distribution and attention atthe Point of Sale, etc.

IN-HOUSE MARKETINGOUTSOURCING CAPABILITIES

You can share or delegate your company’s marketing activities to our teamof professionals – no need to increase your head count!Our marketing team remains fully at your disposal, anywhere andanytime – a more cost-effective solution than hiring a permanentmarketing manager.

STRATEGIC MARKETINGWe fully manage your brand and stand custodiansof your strategic thinking.Correct data collection and analysis are the basis ofa successful marketing strategy. We are exacting when it comes toevaluating your brand’s potential and challenges against your competitors.

In short

We desingTOP-SELLING ADS

We create textsPEOPLE WANT TO READ

TO CLICK ON YOUR BRAND

WE MAKE YOUR MESSAGEGET THROUGH.

We motivate your potential clients

PUBLICITY SERVICESWe love to enter the creative phase of the process – it is excitingand fun!However, we take it very seriously because we understand that yourultimate goal is to communicate in an innovative, efficient way withyour clients.We combine the latest international trends with our localknowledge to suggest and deliver creative ideas andproducts that are unique.

Advertis

ing

Events

Graphic desin

g

• Art Direction • Corporate Identity • Editorial Design • POP and Packaging

GRAPHIC DESING

• Creative Concept Creation • Corporate, Commercial, CSR & PR Campaign Design • Creative Copywriting • Creation and Supervision of Audio-Visual Materials in public places - Out of home • Media Strategy and Planning • Market Trends and Control Research• Digital Platforms and Strategy Development – Web 2.0• Artistic, Conceptual and Advertising Photography

ADVERTISING

ADVERTISING EVENTS• BTL Campaign Management • Production and Supervision of Activations • Product Launches • Miscellanous: Cócktails, Fairs, Stands, Souvenirs • Professional advice on tools, staff, suppliers • Media Coverage

DO

MORE

We review what your competition does, we review the marketand analyze your areas of opportunity in Internet and social networks.

WE INVESTIGATE

We think the best strategy for your brand: one that offersappropriate, attractive and enticing content for consumers.

WE IMAGINE

We implement the ideas and generate interaction with yourcustomers, carefully choosing your target audience and howto approach them.

WE APPLY

Through constant feedback, we measure quantitatively andqualitatively the effectiveness of our ideas, we reset and optimizeand begin the cycle again.

WE EVALUATE

Investigation, CreationImplementation and Evaluation

Corporative Image

We dedicate special time to the process of Art Direction, in order to develop the projects of our customers in the best way possible. During this creative phase, we propose graphic options that integrate the characteristics of brands, exposed in a clear and suitable way for each Target consumers to which the materials are meant to arrive.

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intelectual

hidratante

Antidepresivo

tonificante

neuroprotector

antioxidante

recomendado para diabetesDigestivo

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protege la piel

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rico en vitamina CEl plan Detox ayuda a su organismo a eliminar toxinas

de manera más rápida, evita la retención de líquidos,

controla los niveles de colesterol, triglicéridos y

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El plan Detox ayuda a su organismo a eliminar toxinas

de manera más rápida, evita la retención de líquidos,

controla los niveles de colesterol, triglicéridos y

azucares en la sangre.El plan Detox ayuda a su organismo a eliminar toxinas

de manera más rápida, evita la retención de líquidos,

controla los niveles de colesterol, triglicéridos y

azÚcares en la sangre.

Desayuno

Media mañana

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Animación 3d para promoción de apertura de restaurant

Animación 3d de logotipo para cierre de video institucional

Video para stand SACI - Massey Ferguson - Exponorte, Intro en 3d y edición de videos.

Edición digital y retoque fotográ�co

Love yourOwn Nature

“ ”

Photography, no doubt, is one of the most important tools in our services, with several years of experience and USING the latest technology in equipment plus a professional clinical eye, we arrive to the end user at the right way.

Our experience is not limited to product photography, but also campaigning, Documentary Photography, Pictures, Stories, Memories, events, etc.

Photography

SANTA BRASA CHURRASQUERÍAFotos de ambiente y productos

HANZOFotos de ambiente y productos

TRIVENTO CAFÉ BISTROFotos de ambiente y productos

HANZOFotos de ambiente y productos

PARÍS DAKKARCobertura fotográ�ca de la

escudería FOTON

SANTA BRASA CHURRASQUERÍAFotos de ambiente y productos

B&SFotografía de producto

A good product photography must generate a visually compelling scene, essential and vital for any business. If we want a product that really catches the attention of our po-tential consumer, we must take professional photographs and suggestions enhancing sales.

Product Photography

We design and develop creative and strategic Web sites, joining global trends with our

local market knowledge, ensuring that good design makes the complex seem simple.

We are experts in synthesizing information to be translated into designs with an effective

visual appeal and commercial success. Different aspects such as interface design and user

experience, as navigability, interactivity, usability, information architecture are also covered;

as well as media interaction, such as audio, text, images, links, video and search

engine optimization.

Creación de Páginas Web

WEB

SITE

S

WEB

SITE

S

Social networks allow us to increase communication channels with customers and also generate a more close relationship. We create publications for their pro-ducts, promotions and offers, to be massively dissemi-nated to the appropriate segments. We create the design, manage publications following a monthly planning. We will also provide the customer a team dedicated exclusively to the production of content, images, spots, gifs and videos.

Social Networks

We handle research and planning for the process for creating logos, isotypes and isologues, which allows us to know better your business, and getting closer to what you expect from us. We started working on the DNA of the Brand, in the form of expression, pre-sence and symbol that imprinted in your customers. We apply the study of shapes, visual stretches, har-mony of color, to deliver an appropriate product with impact and most of all to be remembered.

Logo Desing

E S T A N T E R Í A I N D U S T R I A L

Ceroo

enefit iocCLIENTE: BENEFITZIOTRABAJO: CREACIÓN DE LOGOTIPO OPCIÓN 3.2

P H O T O G R A P H Y

P H O T O G R A P H Y

O U T S O U R C I N G

Our team advises in the previous steps of a project; we study and work an initial outline with 3D views to fit your idea of a real concept. We offer various proposals for differentiated, unique and functional design that will help a return on investment.

We have the capability to deal with the construction of stands both in national and international trade fairs, from the initial design to final delivery mode "turn-key", without worries or surprises.

Stands Desing and Construction

Premio al mejor stand enFeria Vida 2015 (feriaagrícola más importantede Bolivia).

We develop designs for publications, with a great aesthetic sense according to the text after it has been analyzed in depth. We use illustrations, photographs and graphic designs. We have the right team to successfully carry out an editorial product. Our offer in the publishing field covers the production of books, magazines, pamphlets, newspapers, catalogs, directories, business reports among others. We take care of the research process, composi-tion, copyediting, layout, printing, translation, either in traditional media or digital formats.

Editorial Work

CALLAÚVida y obras del escultor Marcelo Callaú

SONIA FALCONECAMPOS DE COLORObra presenta en la Cumbre del G77+Chinarealizada en Santa Cruz - Bolivia

“If destiny is kindI GOT THE REST ON MY MIND”

We are able to make research and to plan, manage and communicate a number of coherent strategic marketing ac-tions throughout a political campaign, taking into account the characteristics of the candidate, their opponents, voters and kind of election in which he is involved; giving priority to the message, the means used and optimizing all resources.

Political Campaigns

UBICACIÓN

Av. Busch entre 3er. y 4to. anillo, barrio El Carmen,Calle Napoleón Rodriguez esq. Daniel Parada Nº 22

Santa Cruz de la Sierra - Bolivia

TELÉFONOS Y MAILS

+591 3 3410041+591 78105353

info@abrakadabrand.com

www.abrakadabrand.comFan page: www.facebook.com/abrakadabrand

WEB / FAN PAGE