library presentation for jomc 551, digital media economics
DESCRIPTION
How to find company information, analyst reports, and more using UNC Library resources & the Bloomberg terminalTRANSCRIPT
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Digital Media EconomicsJOMC 551, fall 2014
Stephanie Willen BrownLibrarian, Park [email protected] • @ JOMCParkLib
http://bitly.com/jomc-WSJ
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Finding Analyst Reports: Online
http://guides.lib.unc.edu/jomc551/company
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Thom
son
ON
E
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Business Source Complete: SWOT Analyses
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Financial Info @ Bloomberg
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Broker Research Reports = Analyst Reports
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EE = Earnings & Estimates
GRAB to get screen shot
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Compare Company Financials• RV = Relative Value– Compare within region (U.S.) or global– Choose industry (in some cases)– “Research” to see BRC for all “relative” companies
• GF (graphical financial analysis) – Can also compare companies
• BI = Bloomberg Industry– BIP = shortcut to company’s Primary industry– Data includes
• Market share• Macro drivers• Industry info.• Individual Company Info (compare in charts)
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GF = Graphical Financial AnalysisTwo Companies
GRAB to get screen shot
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RV = Relative Value (compare $$)
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BI: Macro (Data Highlights, Ad Spending, etc.)
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BI Graphs
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Excel: Bloomberg Terminal only• “All data must remain on a licensed Bloomberg”
• Cannot view data on another computer!
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FA = Financial Analysis; export to PDF
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Sample 551 Papers @ Park Library• Borrow for 2 hours. – Ask for them at the front desk: • XPARK 551.1 v.2 • XPARK 551.1 v.3
• Companies Include– Yahoo!– New York Times– Netflix– Facebook’s Historic IPO:
BIA/Kelsey’s Take… and more
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Training• Sign up for 1-hour training session with
Stephanie. Limit 5 per session!– Oct. 9, 2014 at 2:00 p.m.– Oct. 10, 2014 at 1:30 p.m.– Oct. 13, 2014 at 5:00 p.m.– Oct. 30, 2014 at 2:00 p.m.– Nov. 19, 2014 at 5:00 p.m.– Nov. 21, 2014 at 11:00 a.m.– Nov. 25, 2014 at 2:00 p.m.– Dec. 1, 2014 at 5:00 p.m.
Register in advance! http://bit.ly/1qw2ZgV