LOS GATOSNAILWORKS

Olivia LaMarAccount Manager &

Facebook Page Manager

Martin MerinoCreative Director

Vincent HernandezCopywritter &

Content Currator

Jamilah HosanAnalytics &

Content Currator

D.J. RamirezContent Currator &

Twitter Page Manager

MEET THE TERRIBLE TWO'S

BASE COATCONTACT INFORMATION

NAIL POLISH SALON INFORMATION

LOS GATOS NAILWORKS

CLEAR TOPCOATCUSTOMER INFORMATION

Located at: 140 West Main Street, Los Gatos, CA 95030Phone: (408) 354-6245Business Hours: Tuesday - Saturday: 9-6pm Sunday & Monday: Closed

Opened in 1985Currently has 9 nail technitians and 2 aesteticiansOffer value added services including ring cleaning and hand massages

Established customer baseWide range of clientele, ranging in age and professions.

TARGET AUDIENCE

CONTENT BUCKETS

TODAY'S APPOINTMENT INCLUDES

PREVIOUS CONTENT

TWITTER CONTENT

FACEBOOK CONTENT

ANALYTICS

RECOMENDATIONS

OUR "IT" GIRL

DEMOGRAPHICS Los Gatos | Saratoga residents Women Mothers | Homemakers Ages 25-54 Primarily white

PSYCHOGRAPHICS Homemakers and mothers Value appearance See salon as a place to connect Visit salon's in preperation for events

DIFFERENT DAY - DIFFERENT COLOR

MOTIVATIONALMONDAY

Be inspired and motivated to start

your week off right.After all..

new week new you!

MON TUE WED THU FRI

NAIL TIPS ANDPRACTICES

Recommendations and hacks to keep your nails looking fabulous for longer

periods of time.

WOMAN CRUSHWEDNESDAY

A spotlight of women who inspire us with their achievements

and looking flawless by doing them.

LOS GATOS COMMUNITY

Lovely Los Gatos is full of community

events, we highlight a few upcoming ones

every Thursday as well as neighboring

local businesses.

FASHION FRIDAY

It's the weekend!Look your best and be inspired by these fashionable trends.

PREVIOUS SOCIAL - NEEDED SOME TLC

Friends: 121Last post: August 18, 2015From 2014-Today: 5 postsSet up a personal page.No one knows log in information.

NoneFACEBOOK TWITTER

POST | LIKE |SHARE - ENGAGE WITH OUR CONTENT

TWEET TO THE FLOCK

INFLUENCERS

@barewaxlounge@etsy@glamour@vougemagazine

HASHTAGS

#motivationmonday#tiptuesday#wcw#manicures#nailart#beauty

KEY WORDS:

Targeted locals in the San Jose and Los Gatos area using the words: nails manicures - manis pedicures - pedis

FACEBOOKFACEBOOK & TWITTER: BY THE NUMBERS

0

100+

0

25

Users 100+

Average Engagement 10 likes per post

Users 25Total Impressions 5,000 +

TWITTER

TWITTER IS NOT REACHING THE TARGET AUDIENCE

SHARING CONTENT BASED ON "HOW TO" AND "TRENDS"

HAD HIGHEST REACH

CONTINUE COLLABORATIONWITH NON COMPETIVE

LOCAL BUSINESSES

NAIL TIPS

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LOS GATOSNAILWORKS

www.losgatosnailworks.com