leveraging technology
TRANSCRIPT
presented by
presents
TechnologyTrends:Balancing the Speed of Business vs. the Return on YOUR Investment
Kathy Hokunson
• Professional Resume . . .
• Credibility
Connecting
Facebook Timeline for Brands
• ALL Brand Pages were moved to timeline March 30, 2012
• Cover allows for engaging designs, depth to the brand
• Timeline tells a great story about the company & the brand
• Allows for great cross promotion of all social platforms
• Can make the visit more personal, more engaging, more social
Site-Seeker, Inc. 2012
Components of Timeline for Brand
• Cover• About Section• Page Apps• Messages• Highlights Fee• Pinned Posts• Friend Activity• Compose• Admin Panel
Site-Seeker, Inc. 2012
Cover
• DO– Visually Stunning– Intriguing– Engaging
• DON’T– Create ads for your cover– Display calls to action in your cover or
promote Facebook features such as “like this page”
– Display purchase or pricing information
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Cover Examples
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Cover Tools
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Community
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Community
Community
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Community
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Community
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Community
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Hash Tags (#)
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#bbsmc#joltbolt
#
YouTube Playbook
Download it here: http://bit.ly/uY74KF
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YouTube Analytics
The new analytics will help you better understand . . .
• Your content• Your audience• Your programming
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According to
YouTube Analytics
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Getting started:
• Macro to Micro• Compare Metrics• New videos and Older videos
Where To Find Analytics
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What’s Being Reported
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• Views Reports– Views– Demographics– Playback Locations– Traffic Sources– Audience Retention
• Engagement Reports– Subscribers– Likes and Dislikes– Favorites– Comments– Sharing
Tagging & Optimizing Content
Site-Seeker, Inc. 2011
Pinterest:
Site-Seeker, Inc. 2012
Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on the web.
People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.
Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.
What does it look like?
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Site-Seeker, Inc. 2012
So how hot is it?
From January 1, 2012 to February 11, 2012 the daily user count went from 810,000 to 2,000,000 . . . WOW!
Creating a Business Profile
• Register with your Twitter accountnot your business Facebook account
• Username = Company Name• Avatar = Logo• Description = Corporate Identity• Links = Social Media Platforms & Website
– *Make sure you check “off” the visibility button for“Hide your profile from search”
Site-Seeker, Inc. 2012
Following
Two ways to be followed1. Following a board2. Following a user
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Promote Pinterest
• Promote your Pinterest profile• Create boards to engage users• Engage with others pins
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Visual Engagement
• Product Images• Service in Action• Blog Images• Infographics • Data Charts• Content Creation
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Referral Traffic
• Add links in the pins of your descriptions.
• Pinterest links are “follow” links.
Site-Seeker, Inc. 2012
All new social platforms started
as follow links.
Example: B2C
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Site-Seeker, Inc. 2012
Example: B2B & C
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Example: B2B
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Example: Charity and Non-Profits
How do you know?
Tools to help . . .
www.klout.com
Influencing?
True Reach . . .
Just another way to know . . .
Management Tools
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Site-Seeker, Inc. 2011
QUESTIONS?
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Register at site-seeker.com
Reserve your weekly spot today!
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Need more info?