leveraging social networks - lit presentation

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Leveraging Social Networks Lee Yount, Jr. Catawba County Government

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Presentation given to the Leaders In Training (LIT) group about leveraging social media. This presentation was given on 2-18-2010.

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Page 1: Leveraging Social Networks - LIT Presentation

Leveraging Social Networks

Lee Yount, Jr.Catawba County Government

Page 2: Leveraging Social Networks - LIT Presentation
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How Catawba County Uses Social Media

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RSS FEEDSa real time saver!

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ASP/XML

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WHAT ARE YOU DOING?

WHAT ARE THEY DOING?

Page 9: Leveraging Social Networks - LIT Presentation

WHAT ARE THEY DOING?SAYING?

Page 10: Leveraging Social Networks - LIT Presentation

USA: 1,294,797NC: 35,704

Top 5 Cities in NC: Charlotte: 7,841Raleigh: 6,384Durham: 1,912Asheville: 1,893Greensboro: 1,824

Page 11: Leveraging Social Networks - LIT Presentation
Page 12: Leveraging Social Networks - LIT Presentation

OFFICE OF THE GOVERNOR

DEPARTMENT OF CORRECTION

STATE HIGHWAY PATROL

NC WINE & GRAPE COUNCIL

NC FILM OFFICE

CLEAN WATER MANAGEMENT TRUST FUND

DIVISION OF POLLUTION PREVENTION AND ENVIRONMENTAL ASSISTANCE

NC MUSEUM OF NATURAL SCIENCE

OFFICE OF ENVIRONMENTAL EDUCATION

NORTHCAROLINA ON TWITTER

NCLGISA

Page 13: Leveraging Social Networks - LIT Presentation

FRIENDS

PHOTOS

VIDEOS

EVENTS

PAGES VS. GROUPS

LINKS

TAGS

STATUS

CONNECTING

FREE

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Top 10 Federal AgenciesWhite House: 327,592Marine Corps: 83,144Army: 49,416CDC: 21,257State Department: 16,386NASA: 7,768NASA JPL: 6,536 (Jet Propulsion Lab)Library of Congress: 6,520Air Force: 3,011EPA: 2,608

As of: Sep 14, 2009

Page 18: Leveraging Social Networks - LIT Presentation

NORTHCAROLINA ON FACEBOOK

Office of the Governor

JobsNOW

Department of Transportation

Department of Cultural Resources

NC Commission on Volunteerism and Community Service

NC Wine and Grape Council

NC Film Office

NC Tourism Office

NC Aquariums

Clean Water Management Trust Fund

Division of Pollution Prevention and Environmental Assistance - RE3.org

NC Museum of Natural Science

N.C. Stormwater (Division of Water Quality)

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VIDEOS

PHOTOS

SHOW US YOUR...

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SETS

MAP

UPLOADING

[email protected]

www.catawbacountync.gov/uploadphoto.asp

SHARING

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BRANDED CHANNEL

SHORT AND TO THE POINT

PRIVATE VS. PUBLIC

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•WHO IS YOUR TARGET?•ELECTRONIC VS PRINT•TRUST•WHAT TOOLS ARE YOU USING?•MARKETING

DISCUSSION

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Lee Yount, Jr.Catawba County [email protected]://www.facebook.com/leeyounthttp://www.twitter.com/leeyounthttp://www.leeyount.com

Thank You!