Leveraging Social Media

To Engage & Build Your

Chiropractic Practice

Patsy Stewart

Social Media Practitioner Feb 18, 2012

Social Media Impacts

Your Market

• Facebook 845+ million active users

• Twitter 200+ million users

• LinkedIn 147+ million users

• YouTube over 4 billion views / day

Should You Be Marketing on

Facebook and Twitter?

Facebook is the #1 social

destination

Facebook gets 9% of all

visits online

50% of active users log on to

Facebook in any given day

People spend over 700

billion minutes per month on

Facebook

Average user is connected

to 80 pages

More than 30 billion pieces

of content shared each

month

Twitter has 100 million users

worldwide, 50% log in daily

Twitter generates 350 million

tweets per day

Twitter users are more educated

and have higher incomes than

general population

67% are more likely to buy

brands they follow

Largest age group on Twitter is

35-49

1.6 billion search queries per

day

Understand the

ROI of Social Media

It’s NOT about Selling

It’s about Building Relationships

Social Media Benefits

2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT

Social Media Examiner April 2011

Benefits for Your Practice

• Entice new patients

• Keep patients informed

• Maintain current patients

• Educate about industry

• Provide health tips

• Promote causes

• Promote events

• Create lasting relationships

Keys to Using Facebook

for Your Practice

• You must create a business page not a profile

• Local business so people can check-in

• Anyone can view our Facebook Page

• Brand your page with custom graphics and a

Welcome page

• Post content as the page or use your personal profile

• Update frequently to harness the power of news feed

• Promote your page through Facebook Deals with

check-in

• Post engaging content; images and video are a plus

Using Twitter for Business

• Tweet in 120 characters if possible to save room for re-tweets.

• Tweet valuable info and include links to posts, videos, pictures. Use shortened. urls (bit.ly, budurl, etc).

• Tweet @ your followers with engaging comments.

• Re-tweet is a powerful distribution mechanism. 1 in 5 tweets should be a RT.

• Use your keywords frequently in tweets for better search engine positioning.

• Use Facebook and LinkedIn Twitter Apps.

LinkedIn to

Showcase Your Practice

• Brand your practice with graphics and images

• Get reviews and showcase recommendations

• List and describe services

• Analytics allow you to benchmark your company

against similar companies

• Showcase careers and

post job openings

• See who follows your

company

Your YouTube Channel

• Brand your channel with graphics and images

• Use as a social butterfly in blogs, Facebook and

twitter

• Provide value in how-to, special cases,

educational, events, entertainment, testimonials,

success and product reviews

• Great for keyword search

engine optimization

• Flip video cameras and smart

phones create inexpensive

alternative

Benefits of a Blog

Companies That Blog Have Far Better Marketing Results

Why are indexed pages important? The more pages you have on your site, the more

chances you have of getting found in search engines.

Why are website visitors important? Because more visitors mean more people to convert to

leads and sales.

Why are inbound links important? Because they signal authority to search engines, thus,

increasing chances of getting found in search engines.

Use Social Media to

Create BUZZ for Your Brand

• Integrate social media with traditional media • Business cards

• Website

• Brochures and printed materials

• Voicemail and email signature files

• TV and radio commercials

• Newsletters

• Link social networks together (saves time)

• Connect with like minded people and businesses

• Add share links to your website and products

• Become an industry thought leader • Your business needs a blog

• Comment on other blogs

• Answer questions on Facebook and LinkedIn

• Give back to you customers… Thank You Economy by Gary Vaynerchuk

Engaging to Build

Relationships

• Monitor your sites for activity (kurrently.com,

socialmention.com)

• Comment an all activity (negative and positive)

• Comment on others walls and blogs

• Use search functions to find conversations –

search.twitter.com and Facebook search

• Use polling and surveying

• Ask questions, ask for advice

• Post photos and videos

• Use your wall as a chat room for conference calls and

webinars

Social Media Practitioner and Social Buzz Lab Owner,

Patsy Stewart has 10 years of Marketing and Branding

experience with a strong background in Digital Media. She is

passionate about helping companies understand how they

can use social media to generate BUZZ around their brand.

She has extensive experience integrating social media with

traditional media. Patsy is a National Speaker and a

contributor to Social Media Today as well as guest posts on

many social media blogs. She is the author of the ebook

“How to Grow Your Digital Footprint”.

www.WeBuildBuzz.com 540-632-2623 patsy@WeBuildBuzz.com