leveraging new media for customer information and community partnerships
DESCRIPTION
California Public & Community Transportation Conference, 6 Nov 2008TRANSCRIPT
Aaron Antrim, Trillium Solutions California Public & Community Transportation Conference | 6 Nov 2008
forcustomerinforma.on andcommunitypartnerships
Leveraging new media
The concept that new methods of communicating in the digital world allow smaller groups of people
New Media ≠
The concept that new methods of communicating in the digital world allow smaller groups of people
New Media is an approach to media & communication
that takes advantage of digital tools to facilitate more open and adaptable
information sharing.
Thebeau)fulnewbart.govismorethanawebsite.It’sadatapublishingpla:orm.
Let’s delve in »
BART developer resources: Helpingtheagency’sinforma)onworkharderanddomore.
XML: eXtensible markup language
FormatsforexchangingdatainawaythatsoAwarecaneasilyunderstand(parse)tore‐presentdatainothercontextsoruseitinusefulorinteres)ngways.
BARTREAL‐TIMEXML
ESTIMATEDARRIVALDATA
PutimageofiBARThere.
iBART:Freeapplica)onforBARTtripplanning,arrivals,map,andserviceadvisories
iBART:Freeapplica)onforBARTtripplanning,arrivals,map,andserviceadvisories
More riders, fewer hassles
BART SCHEDULES IN GTFS
Trillium More riders, fewer hassles
GTFS is the Google Transit Feed SpecificaKon Now,themostwidelyusedstandardformatfortransitscheduleinforma)on.
Moreinfoatcode.google.com/transit/spec/transit_feed_specifica.on.html
Why are you publishing schedules this way? Wewanttofosterinnova)venewapplica)ons,reachabroaderaudienceandencouragemorepeopletochooseBART.Andfrankly,wejustcan'tjus)fyspending)meonsomeofthethingsourcustomershaveaskedfor(likeaQuickPlannerforNewton).Maybeyoucangivethatashot.
“
” www.bart.gov
BART SCHEDULES IN GTFS
ANOTHER EXAMPLE: DEVELOPER.TRIMET.ORG
ToquotefromTriMetChiefTechnologyOfficerTimMcHugh’spresenta)onatAPTATransITech(www..nyurl.com/trimet‐cto):
TriMet’sdeveloperresourcesbeganwithGMrequest
topromote innova,on and public transit byprovidingresources
toanemerging crea,ve class.
Howcanweputanarmyofdeveloperstoworkforourtransit
agencyfornearlyfree?
developer.trimet.org:Callinterfacefores)matedarrivals,scheduleinforma)oninGTFS
4994 trimet.onmyiphone.net
Free applicaKon for iPhoneshowsnextarrivals
“AtfirstIwasjustgoingtoscrapetheTriMetsitetogettheinforma.on.ButthenIcametofindoutthatTriMetactuallyhas
areallyniceAPItoalltheirtrackinginforma.on!
Ma]King,TriMetriderandsoAwaredeveloper
For more example uses of developer.trimet.org
see www.tinyurl.com/trimet-cto
Route‐specificmarke)ngcampaignforChampaign‐UrbanaMassTransitDistrict
www.green15.org
GetSaKsfacKon.com: User‐poweredcustomerservice
Deltarides.com: Trillium&TransitMarke)ngdeveloped/improvedtripcalendarwithmul)pleagenciesforMississippi
For more, see: www.trilliumtransit.com/blog
Contact: Aaron Antrim
[email protected] 707.633.4464
Trillium More riders, fewer hassles
Questions?
Trillium More riders, fewer hassles