leverage silverpop marketing automation and cms | episerver
DESCRIPTION
As marketers, we've spent lots of time ramping up email capabilities, building great websites and including sales with our CRM platform. But all this technology exists as independent islands. Now is the time to pull it together. Learn how to leverage Silverpop, buyer personas, EPiServer CMS and more to deliver a personalized customer experience.TRANSCRIPT
![Page 1: Leverage Silverpop Marketing Automation and CMS | EPiServer](https://reader033.vdocuments.site/reader033/viewer/2022051514/54b7a9974a7959df7c8b45d5/html5/thumbnails/1.jpg)
© 2014 EPiServer
The Choice for Leaders in Digital
EPiServer + Silverpop =Key Advantages for You and Your Customers
![Page 2: Leverage Silverpop Marketing Automation and CMS | EPiServer](https://reader033.vdocuments.site/reader033/viewer/2022051514/54b7a9974a7959df7c8b45d5/html5/thumbnails/2.jpg)
© 2014 EPiServer
![Page 3: Leverage Silverpop Marketing Automation and CMS | EPiServer](https://reader033.vdocuments.site/reader033/viewer/2022051514/54b7a9974a7959df7c8b45d5/html5/thumbnails/3.jpg)
© 2014 EPiServer
Meet your new CMO.
© 2014 EPiServer
![Page 4: Leverage Silverpop Marketing Automation and CMS | EPiServer](https://reader033.vdocuments.site/reader033/viewer/2022051514/54b7a9974a7959df7c8b45d5/html5/thumbnails/4.jpg)
© 2014 EPiServer
…the world is connected…
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© 2014 EPiServer
…and brands must provide a connected experience.
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© 2014 EPiServer
Leverage the power of two proven solutions that are better together.
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© 2014 EPiServer
Key advantages
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• Centralized Content Management• Integrated Personalization• Contact Management
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© 2014 EPiServer
Key advantage #1:Centralized Content Management
Benefits to You:• Create content once and publish across
channels• Easily drag and drop content to create
dynamic email, landing page and mobile formats
• Improved marketing agility and expeditetime to market
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© 2014 EPiServer
Key advantage #1:Centralized Content Management
Benefits to Your Customer:• Holistic and consistent experience
across channels• Personalized experiences across channels
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© 2014 EPiServer
Key advantage #2:Integrated Personalization
Benefits to You:• Integrated behavioral data collection
enables a continuous and personalized experiences across channels
• Implicit and explicit data aggregationfor improved relevancy across channels
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© 2014 EPiServer
Key advantage #2:Integrated Personalization
Benefits to Your Customer:• A holistic and personalized experience
across channels
![Page 12: Leverage Silverpop Marketing Automation and CMS | EPiServer](https://reader033.vdocuments.site/reader033/viewer/2022051514/54b7a9974a7959df7c8b45d5/html5/thumbnails/12.jpg)
© 2014 EPiServer
Key advantage #3:Contact Management
Benefits to You:• Automated and integrated data collection
and list generation between systems• Progressive profiling and lead scoring• Single view of the customer (common customer ID)
![Page 13: Leverage Silverpop Marketing Automation and CMS | EPiServer](https://reader033.vdocuments.site/reader033/viewer/2022051514/54b7a9974a7959df7c8b45d5/html5/thumbnails/13.jpg)
© 2014 EPiServer
Key advantage #3:Contact Management
Benefits to Your Customer:• Holistic, consistent and personalized
experienceacross channels
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© 2014 EPiServer
Seeing is believing.
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![Page 15: Leverage Silverpop Marketing Automation and CMS | EPiServer](https://reader033.vdocuments.site/reader033/viewer/2022051514/54b7a9974a7959df7c8b45d5/html5/thumbnails/15.jpg)
© 2014 EPiServer
The Choice for Digital Leaders
“With a 29% compound annual growth rate over the
last eight years, we believe Gartner’s assessment
affirms both EPiServer’s momentum and
commitment to providing a solution for Leaders in
Digital.”
- Marty Leamy, President of EPiServer, N.A.
© 2014 EPiServer
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© 2014 EPiServer© 2014 EPiServer
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© 2014 EPiServer
The Choice for Leaders in Digital
EPiServer + Silverpop =A Holistic Experience for You and Your
Customers
http://www.episerver.com/add-on-store/Silverpop