leverage energizers full portfolio to address different device needs & economic conditions...
TRANSCRIPT
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Leverage Energizer’s Full Portfolioto Address Different Device Needs & Economic Conditions
2011-11 Global Device Inventory Study
• Digital Camera• Portable DVD
player• Portable
computer• Smoke Detector
• Portable Stereo• Clock radio/clocks• Smoke alarms• Toy with motorised moving
parts• Remote control vehicle
• Wireless mouse• Game Controller• Toothbrush with
disposable batteries
• Educational learning toy
• Electric shaver• Digital Camera• Portable video
player• Portable
computer
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Low Drain Medium Drain High Drain
Eveready has a full battery portfolio that meets the needs of all types of devices
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Camera & Photo Gaming Toys Entertainment Home
• Digital Camera • Video Game• Electronic Game• Wireless game
controller (e.g. Wii remote).
• Toy with motorized moving parts
• Media Player • Remote Control• Portable DVD
player• Portable
computer
• Smoke Alarm
Devices most frequently powered by Lithium are High-tech & High-Use = Requiring more power.
Digital camera’s remain the #1 device, but Lithium is expanding into Toys, Gaming, Entertainment & Home use
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Savvy Families
In a hurry
The Techies
Chargers Common devices usedTarget consumers
Energizer Compact Energizer Smart
Energizer Value
Eveready Value
RECHARGE RANGE IN A NUTSHELL
Come with pre-charged UNIVERSAL batteries
Come with pre-charged EXTREME batteries
Eveready Family Charger
Energizer1 Hour
Energizer15-min
EnergizerFlexible