leveling up your social analytics program: resources
TRANSCRIPT
Leveling Up Your Social Analytics Program
TC16 Presentation Resources
Michelle WallaceSenior Social Technology CoordinatorTableau Software
1. Open the data connection menu
2. Select “Web Data Connector”
3. Enter the web data connector URL
URL to use in Tableau Additional Info
Facebook Facebook connector by Alex Rossec2-52-10-150-250.us-west-
2.compute.amazonaws.com/facebooksearc
h/pagefeedwebconnect.html
http://tabsoft.co/2ffJMPo
Twitter Twitter connector by Alex Rossec2-52-10-150-250.us-west-
2.compute.amazonaws.com/twittersearch/tw
itterwebconnect.html
http://tabsoft.co/2ffLTT9
Twitter Twitter connector by Samm Desmondwebdataconnector.azurewebsites.net/Conne
ctors/Twitter/
Tumblr Tumblr connector by Alex Rossec2-52-10-150-250.us-west-
2.compute.amazonaws.com/tumblrsearch/tu
mblrwebconnect.html
http://tabsoft.co/2ffMaWs
Instagram Instagram connector by Geraldine Zanolli illonage.github.io
BlockspringConnector for Blockspring users to access
multiple web data sources, including social mediat.blockspring.com blockspring.com/tableau
Simply
Measured
Connector for Simply Measured users to access
Twitter, Facebook, and Instagram datadevelopers.simplymeasured.com/tableau tabsoft.co/simplymeasured
Parameters
Parameters
Logical statements
if (Condition 1) then “Result 1”
elseif (Condition 2) then “Result 2”
…
else “Other result”
end
case [Parameter]
when 1 then “Result 1”
when 2 then “Result 2”
…
end
“Contains” statements
contains([Post Message], ‘Text’)
“Startswith” statements
startswith([Post Message], ‘Text’)
Date functions
dateparse(‘Date format', [Date field])
dateadd(‘Date part’, #, [Date field])
Date parts
minute
hour
day
week
month
quarter
year
Functions with regular expressions
regexp_match([Post Message], ‘Regular Expression’)
regexp_extract([Post Message], ‘Regular Expression’)
regexp_extract_nth([Post Message], ‘Regular Expression’, n)
regexp_replace([Post Message], ‘Regular Expression’, ‘Replacement Text’)
Useful regular expressions
Match “text” whether it’s capitalized or not:
[tT]ext
Match a link:
http[^ ]*
Match a hashtag:
#[a-zA-Z0-9]*
tabsoft.co/socialmedia
tabsoft.co/regex
tabsoft.co/parameters
tabsoft.co/timeconversions
tabsoft.co/logicalcalcs
tabsoft.co/dashboarddesign
