logosplatforms google analytics – training resources
TRANSCRIPT
![Page 1: LogosPlatforms Google Analytics – Training Resources](https://reader031.vdocuments.site/reader031/viewer/2022020320/5697bf8f1a28abf838c8d8c2/html5/thumbnails/1.jpg)
LogosPlatforms
Google Analytics –
Training Resources
![Page 2: LogosPlatforms Google Analytics – Training Resources](https://reader031.vdocuments.site/reader031/viewer/2022020320/5697bf8f1a28abf838c8d8c2/html5/thumbnails/2.jpg)
Three aspects of training
Periscopix internal training program
Periscopix external training
program
Wider resources available
![Page 3: LogosPlatforms Google Analytics – Training Resources](https://reader031.vdocuments.site/reader031/viewer/2022020320/5697bf8f1a28abf838c8d8c2/html5/thumbnails/3.jpg)
Periscopix internal program
Technical Interface
Know every report and trick!
Reporting Insight
How to analyse data to drive insights
Setting, measuring and visualising KPIs
Theory behind tracking, including non-website, app and Google Tag
Manager
Approximately five modules a week delivered over ten weeks
Around 50 individual modules
![Page 4: LogosPlatforms Google Analytics – Training Resources](https://reader031.vdocuments.site/reader031/viewer/2022020320/5697bf8f1a28abf838c8d8c2/html5/thumbnails/4.jpg)
LogosPlatforms
A birds eye view
Technical Interface Reporting Insight
How does Google Analytics work Intro to interface Reporting in GA (in-interface only, including real-time & benchmarking) inc. Custom reports Understanding client's businesses
Intro to basic GA tracking + basic intro to Google Tag Manager
Intro to Admin side of interface inc. user permissions
Intro to custom reports and using custom dimensions / metrics Key concepts of analysis
Intro to advanced GA tracking part 1 (sub-domain, cross-domain, etc) Intro to Conversion reports (for Goals & Funnels) Account monitoring: Intelligence events, alerts &
notifications Intro to Segmentation
Intro to Goals & Funnels set-up Intro to Ecommerce reports Intro to Core Reporting API Our approach to optimisation
Intro to Ecommerce tracking Intro to Audience reports (inc. Demographics & Other Reports)
Advanced reporting (magic dashboards + other tools like Tableau & Klpfolio) Intro to Remarketing
Next steps tagging (demographics) Intro to Acquisition reports Attribution analysis
Intro to campaign tagging & how GA identifies traffic source Intro to Behaviour reports Attribution modelling
Intro to advanced GA tracking part 2 (events, virtual pageviews content grouping) Associated examples / reports: User ID views Approach to AB testing
Regex &jQuery Analysing User-level behaviour in GA Intro to Optimizely (& other tools)
Intro to advanced GA tracking part 3 (custom dimensions, custom metrics, User ID set-up) Filters & account structure
Intro to debugging Sampling
Advanced GTM / GTM wrap-up How GA (& GAP) integrates with other tools
Intro to Quality Assurance Intro to GAP
Tracking beyond websites
Intro to Big Query Intro to App Tracking
![Page 5: LogosPlatforms Google Analytics – Training Resources](https://reader031.vdocuments.site/reader031/viewer/2022020320/5697bf8f1a28abf838c8d8c2/html5/thumbnails/5.jpg)
Preparation Interactive session Task
Process per module
Session lets new joiner ask
questions and trainer to give
examples, tips & our spin
We prescribe specific online videos
or articles, plus textbook content
to cover basics
Either quiz or practical task used to
gauge quality of training and new
joiners understanding
![Page 6: LogosPlatforms Google Analytics – Training Resources](https://reader031.vdocuments.site/reader031/viewer/2022020320/5697bf8f1a28abf838c8d8c2/html5/thumbnails/6.jpg)
Periscopix external program
Technical Interface
How to navigate the interface
Reporting Insight
How to manipulate data to drive insight
Understanding how to report on KPIs
How GA works & what’s possible
Moving from a basic intro to the tool up to more advanced data manipulation
One day session
![Page 7: LogosPlatforms Google Analytics – Training Resources](https://reader031.vdocuments.site/reader031/viewer/2022020320/5697bf8f1a28abf838c8d8c2/html5/thumbnails/7.jpg)
LogosPlatforms
Example external training schedule
• Task-focussed at each stage to steadily build confidence and knowledge within Google Analytics
• End with an open workshop on reporting
![Page 8: LogosPlatforms Google Analytics – Training Resources](https://reader031.vdocuments.site/reader031/viewer/2022020320/5697bf8f1a28abf838c8d8c2/html5/thumbnails/8.jpg)
LogosPlatforms
Post-Training Support
![Page 9: LogosPlatforms Google Analytics – Training Resources](https://reader031.vdocuments.site/reader031/viewer/2022020320/5697bf8f1a28abf838c8d8c2/html5/thumbnails/9.jpg)
Wider training resources available
Online training Textbooks Online
collateral
![Page 10: LogosPlatforms Google Analytics – Training Resources](https://reader031.vdocuments.site/reader031/viewer/2022020320/5697bf8f1a28abf838c8d8c2/html5/thumbnails/10.jpg)
LogosPlatforms
Online training collateral
![Page 11: LogosPlatforms Google Analytics – Training Resources](https://reader031.vdocuments.site/reader031/viewer/2022020320/5697bf8f1a28abf838c8d8c2/html5/thumbnails/11.jpg)
LogosPlatforms
Our recommended textbooks
![Page 12: LogosPlatforms Google Analytics – Training Resources](https://reader031.vdocuments.site/reader031/viewer/2022020320/5697bf8f1a28abf838c8d8c2/html5/thumbnails/12.jpg)
LogosPlatforms
Online collateral
![Page 13: LogosPlatforms Google Analytics – Training Resources](https://reader031.vdocuments.site/reader031/viewer/2022020320/5697bf8f1a28abf838c8d8c2/html5/thumbnails/13.jpg)
LogosPlatforms
Questions?