leuven practical information & registration form student

8/14/2019 LEUVEN Practical Information & Registration Form Student

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International Marketing Week

Icon test I contest

30 March - 3 April 2009

Practical information for the students


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Katholieke Hogeschool LeuvenDepartment of Business and Management Studies (ECHO)Hertogstraat 178B 3001 HEVERLEE

Tel. +32 (0)16 375 300Fax. +32 (0)16 375 399

[email protected] [email protected]

www.khleuven.be www.markweek.info


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1. Outline of the programme

Most of you know the emblem of Mercedes, the symbol of Red Bull, the little flowerof Yoplait, the bottle of Coca-Cola, etc.These symbols are chosen consciously to represent the personality and the culture of a company or a brand. The identification, the recognition of a company, anorganisation or a brand contributes to attain the companys objectives.

The logo will only be strong if all the style elements of the company or organisationare continuously respected. The recognition can be stimulated by using the style in aconsequent way.

In the same way as a signature can reveal something of the signers character,symbols enable us to penetrate the essence of the company, the organisation or thebrand and to find out what image they have of themselves.

During this project you will design and create a logo. You will be working in an

international team. The groups are composed of Belgian students (Flemish andWalloon) and other European students. While developing logos, you will have todraw upon your knowledge of several disciplines. You will also have to prove yourcreativity and your communication skills. The language of communication is English.

The assignment consists of two parts : Pre-assignment: will be sent by e-mail to you at the beginning of March Assignment: will be distributed and worked out during the Marketing Week

As stated in the title of this project (Icon test I contest), the assignment isdeveloped as a competition . Different groups will create a logo for the same client.The created logos will be judged by a professional jury, a student jury and an

international jury. The best logos will be awarded a prize.

During previous editions, students have developed a logo for the International Weeks(2005), for a project of Sad El Khadraoui, member of the European Parliament(2006), for ToBring.com (2007) and for Dips (2008)

You will not only work together with other European students, we have also workedout a social programme for you: Get-to-know-each-other-traditional-food-evening,visits, cheese and wine evening, happy hour, brunch, etc.


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2. Programme (provisional)

DATE TIME ACTIVITY

Su 29/03/09 Arrival guest students

Mo 30/03/09 09h00 Integration meeting game 1

11h30 Lunch 1

13h30 Opening of the Marketing Week

Briefing assignment

Lecture15h00 17h00 Work Sessions

17h30 20h00 Get-to-know-each-other-traditional-food-evening 1

Tue 31/03/09 09h10 Work sessions12h30 Lunch

14h30 Work sessions17h00 Lecture

18h00 Dinner: Cheese and wine evening

Wed 01/04/09 09h30 Work sessions

11h30 Lunch: Sandwich

12h30 Company visit22h00 Happy hour at Weirdos (free evening)

Thu 02/04/09 09h30 Work sessions12h30 Lunch: Sandwich

13h30 Work sessions16h00 Deadline hand-in assignment

Fri 03/04/09 09h15 Preparation of the exhibition

10h00 Exhibition and student jury10h30 Exhibition and professional jury

11h30 Lunch: Frietkot, enjoy this famous Belgian speciality

13h00 International jury14h00 Price giving ceremony

The registration fee for this programme is 170. This price includes accommodationfor 5 nights (arrival on Sunday, departure on Friday), the programme, the mentionedmeals, the company visit and local transport.

You are expected to participate in the programme from Monday morning onwards.Therefore you should arrive on Sunday 29 March 2009 .


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3. Get-to-know-each-other-traditional-food-evening

One of the objectives of the International Marketing Week is to familiarise withcultures of the different participants. Therefore, as you can see on the programme,we organise a Get-to-know-each-other-traditional-food-evening on Monday. It is thetradition that the students of each partner institute bring some food and/or drinksthats typical for their country to share with the other participants.Please, consult your teacher and fellow students what you will bring.

4. Company visits

Company visits are organised on Wednesday. You can choose between a chocolatemaker, a brewery and a research center.

Chocolate maker De Meestere is a small family owned company that makeschocolates and pralines according to traditional recipes. During the visit, you can seehow chocolates are made and you can taste some of them. For this visit acontribution of 10 is asked.

Palm Breweries is a typically Belgian brewery in which you will see how beer isbrewed. Palm also offers you the possibility to taste its different beers.(www.palm.be )

Imec is a spin-off of the Catholic University Leuven. It is an independent researchcenter in the field of electronics. ( www.imec.be )

Instead of the company visit, you also can choose for a guided tour in Brussels .

5. Registration

If you want to participate the International Marketing Week, please complete theregistration form and send or fax it to Hilde Evers at the address given above before1 February 2009.

Pay also 170 (includes accommodation for 5 nights) to your departmentalcoordinator before 1 February 2009 .


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6. Accommodation

You will be accommodated in Youth hostel Blauwput. Rooms are 4-6 persons rooms.Bed linen is provided, bring your own towels.

Youth hostel BlauwputMartelarenlaan 11 AB - 3010 Leuven

Tel. +32 (0)16 63 90 62Fax +32 (0)16 63 90 64www.leuven-hostel.com

Opening hours: 7 am till 11 am 3 pm till 11 pm

On arriving at Leuven station go through the tunnel into the direction of Kessel-Lo(the rear of the station, direction of the up-going numbers of the platforms). Crossthe street where you find the entrance to the youth hostel.

7. How to reach Leuven

Arrival by air at Brussels Airport (Zaventem)There is a direct train connection between Brussels Airport and Leuven.On arriving at Brussels Airport take the shuttle train to Leuven.

Arrival by air at Brussels South Charleroi AirportOn arriving at Brussels South Charleroi Airport (Ryanair), take the shuttle bus toBrussels South (Brussel Zuid Bruxelles Midi).In Brussels South take the train to Leuven (Please take care that you take the

train to LEUVEN (Louvain) and NOT to Louvain-la-Neuve). Look for trains withend-destination either Luik (Lige), Verviers or Welkenraedt-Eupen (Keulen),Hasselt Genk or Tongeren.

Arrival by TGV at BrusselsOn arriving at Brussels South (Brussel Zuid Bruxelles Midi) take the train toLeuven as mentioned above (Arrival by air at Brussels South Charleroi Airport).

8. How to reach ECHO from Leuven

At the bus station take bus 4 (direction Haasrode, Brabanthal), bus 5 (direction

Vaalbeek) or bus 6 (direction Neervelp Meldert). Get off at Heverlee Kazerne. Takethe first street on the right (Hertogstraat). Echo is at 100 m on the left side.

KHLeuven Departement EchoHertogstraat 1783001 HeverleeTel +32(0)16 375 300 - Fax. +32(0)16 375 399E-mail : [email protected] or [email protected]


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Personal Information

Name

First name

Nationality

ID-card number

Address

Date of birth Male Female

Place of birth

Telephone number(s)

E-mail

University Information

Name university

Address

Field and option of study

Study year

Hotel accommodationI need hostel accommodation for 5 nights arrival date: Sunday 29 March 2009

departure date: Friday 3 April 2009 I do not need hostel accommodation

International Marketing WeekIcon test I contest

30 March 3 April 2009

Contract with the student Registration form


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Other information

For the company visit on Wednesday, I would like to visit (tick one):

Chocolate maker De Meestere (contribution of 10, to be paid on arrival day)

Palm Breweries

Imec

Brussels

The undersigned participates in the entire programme and pays 170 (includesprogramme, accommodation, main courses, company visit and local transport).

He/she commits him/herself to participate in all the activities of the InternationalMarketing Week 2009 and to pay the personal costs involved. He/she is expectedto behave correctly during the International Week, both in the universitybuildings, as well as in the hostel and during the company visit.

The registration can only be guaranteed after payment of the registration fee.

Date:

Name:

Signature:

Please send or fax this completed form to Hilde Evers at the address given above before1 February 2009.

leuven practical information & registration form student

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