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Let Them Eat Cupcakes

How The Internet and Cupcakes Led To The Democratization of Desserts

Nichelle Stephens@cupcakeblog

@niche

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The Cupcake Revolution

• Sex and The City didn’t start the fire. A twenty second scene in one episode is only a crumb in the cupcake phenomenon.

• Magnolia Bakery- Patient Zero of the cupcake epidemic.

• SNL’s Lazy Sunday. One of the first YouTube videos from a TV show that went viral.

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Cupcakes Take The Cake

A blog about cupcakes was founded by two bloggers (Rachel Kramer Bussel

and Nichelle Stephens) in December 2004.

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Cupcake Blog Founders Meet Martha Stewart

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If Blogging Has Made Anyone An Expert,

Then Cupcakes Have Democratized Dessert.

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What Is Democratization?

Democratization is the transition to a more democratic political regime.

Cupcake Democratization is the transition to a more democratic dessertical regime.

The era of fancy sweets only made by culinary trained pastry chef and only eaten by fancy people is over.

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Remember Marie Antoinette?

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Why Cupcakes?!

PortablePersonal

PrettyPortion-Control

Pop Culture

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Cupcakes Create Female Empowerment

The majority of cupcake bakery owners are women.

Candice Nelson of SprinklesAndra Hall of Cami CakesAngie Dudley of Bakerella Cupcake JewelryCupcake WarsCupcake Cookbooks

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Cupcakes: The Democratization of Desserts

Cupcakes have led to artisan desserts made at home and by artisan producers.

• cake pops• doughnuts• ice cream• macarons• pies• popsicles• the red velvet craze

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Homemade is the New Artisan

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Sugar Is Not The Enemy

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There Are Options

Allergen-FreeGluten-FreeSugar-Free

Vegan

Desserts Are For Everybody

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Treat Yo’ Self

Cupcakes and other personal desserts are affordable indulgences to both your waistline and your bottom line.

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Cupcakes Are Everywhere Online

There are 7.1 M photos on Instagram tagged “cupcakes”.

There are 6.7M photos on Instagram tagged “dessert”.

As of noon today, there were 90 tweets per hour on Twitter using the hashtag cupcakes.

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Cupcakes Make People Happy

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With Liberty And Cupcakes For All

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In Frosting We Trust

Thank you,Nichelle Stephens

http://cupcakestakethecake.blogspot.com@cupcakeblog

@niche