The University of Manila Feasibility Study

Ma. Jezen A. EbroArlene G. ZamoraRosmin RodriguezMelvin C. Aguilar

Jerrilyn L. CollantesTherese M. Gaspillo

Operations Manangement

Job Descriptions

We hope what you see here gives you a taste of the delicious experience and the friendly, professional service that awaits you at Sweety Cupcakes. From the warm ambiance of our spacious store to our freshly baked cupcakes to the wide selection of innovative coffee drinks and teas, you can be sure that every celebration is sweeter with Sweety Cupcakes

You can also take home the Sweety Cupcake store experience by getting a few boxes of cupcakes to share with your family or to give to your friends as a delicious gourmet gift.

Mission

The customers deserve the best, prompt and efficient service, courtesy,

and satisfaction by providing excellence in products of Cupcakes as well as Beverages and services that go beyond customers satisfaction.

Vision

Sweety Cupcakes is in envisioned to be the premiere destination for Cupcakes in the Philippines. It will strive for that through constant improvement, and strict adherence to the highest standards of quality.

Goal

To bring the great taste of Cupcakes. And developing of new Products and improve employee training how to value the customers.

Vice PresidentArlene G. Zamora

President & TreasurerMa. Jezen A. Ebro

Secretary Rosmin Rodriguez

Operations ManagerMelvin C. Aguilar

Financial ManagerJerrilyn L. Collantes

Marketing ManagerTherese M. Gaspillo

Organizational Structure

Operational Flow Chart

SWEETY CUPCAKES

sifting

mixing

baking packingdecorating

4 P’s Lemon Square Placing Fresh Lemon Square products can be found in major

supermarkets, groceries, convenience stores, market stalls, institutional canteens sari-sari stores and snack stands in the major cities and provinces of the Philippines.

Product and

Pricing

Cheese Cake P5.25/pcStuffins Choco P5.50/pcStuffins Milk Choco P5.50/pcStuffins Mocca P5.50/pcDouble choco cupcakes P5.50/pc

Promotions Lemon Square produces over 40 different varieties of top-quality baked products, thus making it an industry leader that has the largest and most diverse baked goodies product line in the Philippines.Lemon Square's reputation for exceptional quality baked goods has made its products a staple in many a Filipino family's grocery and shopping list. Lemon Square products have also been popular as baon for school kids, and as snack and dessert items in picnics and parties.

Market Competition

4 P’s

Brownies Place

Robinsons Galleria and Robinsons PlaceGloriettaFestival Supermall SM Branches

Products and Pricing

Bar brownies caramel fudgy cake P33 (Single purchase) brownie fudgy cake P33 Wall nut Swirl P20 lavender (mini) P55 Peanut Butter krispies P20 blue P29 Choc o chip P15 pink P29 Kriss kross P15 lavender P29 Double fudge P15 white P29 Rocky road P15 choco P29 Pebble beach P15 choco/white P29 Espresso P15 pink(mini) P55 Blue(mini) P55

Promotions Make the Holidays Sweeter. Indulge in Brownies Unlimited.How to WIN 100 boxes of Brownies Unlimited for FREE For every purchase of a 6-pak pre-assorted brownies from any Brownies Unlimited outlet entitles the customer to 1 raffle coupon. Purchase a 12-pak pre-assorted brownies and you get 2 raffle coupons.

4 P’s

Cupcakes by Sonja

Place Serendra PiazzaTaguig, Metro Manila,

Products and

Pricing

Vanilla Sunshine P 55 Lemon drop P60Chocolate Surprise P68 Mocha motion P60 Red velvet Vixen P 70 Creme brulee cupcake tart P85 Southern pecan Cupcake pie P100 Bunny huggers carrot cake P60

Promotions

Cupcakes by Sonja will be a cozy, comfortable New York Style Bakeshop. Serving the best Cupcakes in the city. It will be Manila's first and only bakery dedicated to selling Cupcakes. It will take us back to a time when we simply did everything the old-fashioned way; using the best and freshest ingredients, mixing them with lots of love and taking the time to produce delicious homemade treats. It will be that perfect little shop you might happen upon in any American small town, selling perfectly frosted cupcakes. It will be the perfect place for people to meet for dessert, coffee and good conversation. It will also be a place where people can satisfy their sugar cravings after a night out. Cupcakes by Sonja Bakery will also offer other creative and mouthwatering selection of old-fashioned dessert delicacies aside from Cupcakes. The place is quaint and the kitchen will be open, so customers get watch the entire process from the moment the cakes are placed into the oven till the time the frosting is carefully hand-frosted on top of the cupcakes.

Survey FormSWEETY CUPCAKES CORPORATION Name: Address:Age: Birthday:Civil Status: Nationality:Gender: Religion:Last School attended: Degree:Employer: Salary Rate: 1.What fruity cupcake flavour would you like to taste?

o Strawberryo BukoPandano Ube Macapunoo Mango Caramelo Banana

2.What kind of chocolate flavour do you like most?o Belgian Chocolateo Vanilla Chocolateo White Chocolateo Chocó Strawberryo Chocó fudge

3.What beverage do you like to drink to compliment the sweetness of cupcake?o Soft drinkso Coffee o Teao Watero Fruit juice

4.Where do you like to eat the Sweety Cupcakes?o Dine in areao Take home

5.What cake do you like to turn into cupcake and eat as dessert?o Sansrivalo Brazo de Mercedeso Black Foresto Tiramisuo Chiffon

6.Do you like chilled/cold cupcakes servings?o Yeso No

7.Do you like to decorate your own cupcakes?o Yeso No

Any comments and suggestions:

Quotations

SupplierProducts Prices

Bakeware.Sta.Cruz,Laguna

Silicon Bake wareCake pan setsSquare cake tinsRound tinsCupcakes Trays Show Case Baking tins cupcakesWooden spoonLarge mixing bowlWeighing scalesPaper casesKnife

P 500.00/pcP 500.00/setP 300.00/pc.P300.00/pc.P 300.00/pcP 75.000/pcP 120.00/pc.P 50.00/pc.P 150.00/pcP 500.00/pcP 30.00/caseP 220.00/set

Supplier Products Prices

Cupcake Equipment

FactoryKaruhatan,

Valenzuela City

Measuring CupsMeasuring SpoonsLiquid Measuring CupElectric Mixer Hand MixerSpatulaSheet Pans or Cupcake PansOven Thermometer Cooling RackPiping Bag and Large TipsCupcake Papers/liners Cloth or paper towelsDeck ovenStorm convection ovenOven rackSpiral mixer

P 50 /pc.P 50 /setP 70 /pc.P 1,500 /pc.P 200/pc.P 80/pc.P 200/pc.P 40,000/pc.P 3,000/pc.P 100/pc.P 30/dozen.P 50/pc P 30,000P 50,000P 25,000P 45,000P 20,000

Supplier Products Prices

Cupcakes Recipes

Bonifacio, Taguig

cake floursugareggsaltbaking powderbrownie mixcanned milk-chocolatevanilla yogurtRed String Licoricevanilla frostingpaste food coloringCandy cornSmall candiesFruit leatherGel frostingFlavor cake mixChocolate frostingVanilla pudding or yogurtGreen gel tube frostingString licoriceButtermilkButter softenedgranulated sugarFlavoured icingChoco fudgeCaramelGraham

P50/kiloP60/kiloP150/trayP20/kiloP60/kiloP200/kiloP80/canP90/canP120/packP80/packP50/packP50/packP50/packP250/packP200/packP150/packP80/packP150/canP200/packP120/packP250/packP300/packP80/kiloP200/packP250/packP150/packP150/pack

SWEETY CUPCAKES CORPORATIONBALANCE SHEETDECEMBER 17, 2010

ASSETSCurrent Assets

Cash P 193,172 Inventory 163,000

Non-Current AssetsEquipment 11,370Machineries 280,000Land 5,000,000Building 3,000,000

TOTAL ASSETS P 8,647,542LIABILITIES

Accounts Payable P8,454,370Advance Salaries for Employees 98,172Organizational Expenses

Filing Fees 95,000TOTAL LIABILITIES P 8,647,542