let the world knowawards.ioee.uk/media/brochure.pdf · your organisation’s commitment to...

Let The World Know You Support Enterprise

SPONSORSHIP & PARTNERSHIP OPPORTUNITIES

CELEBRATING ENTERPRISE 4TH NOV 2015

Celebrating Enterprise is an annual event run by the Small Firms Enterprise Development Initiative (SFEDI) and the Institute of Enterprise and Entrepreneurs (IOEE) to recognise the very best in enterprise learning and skills in the UK and beyond.

Research demonstrates how investing in enterprise learning and skills makes a positive contribution to the success of small businesses. This event celebrates those that are excelling in this area and brings together key players in the enterprise skills sector in the UK.

The awards recognise enterprising excellence in a range of settings, from new start businesses, to innovative learning centres, enterprising employees to international business success, we show how enterprising excellence can be found at all levels and in doing so show how investing in skills can achieve outstanding results.

SFEDI and the IOEE work to support all small and micro businesses, from grass roots start-ups to family businesses, social enterprises to budding exporters, we want to ensure these businesses have the skills and support to survive, and, where they want it, the confidence, knowledge and expertise to grow.

ABOUT CELEBRATING ENTERPRISE

Sponsorship & Partnership Opportunities

We are very proud to host this celebration of enterprise and hope that we inspire you to continue to do what you can to ensure all small and micro businesses have the right enterprising skills and knowledge to start, survive and thrive. As well as celebrating these businesses, we believe it’s also important to recognise those individuals, organisations and services, whose excellence and inspiration has played a pivotal role in creating these business success stories. “

Ruth Lowbridge, Executive Chair, SFEDI Group

The event sponsorship packages are designed to achieve unique opportunities for sponsors to engage with SFEDI’s partners and guests, the IOEE community and both organisation’s wider networks. We aim to work in collaboration with sponsors to create a programme of activity that works well for both the event and the sponsoring organisation.

The end result should be a value for money sponsorship package that fits with an organisation’s marketing goals and ensures a high profile event, which achieves a great experience for guests on the day and maximises profile for its sponsors in the run up and after the event.

OUR APPROACH TO SPONSORSHIP

Our Celebrating Enterprise Event is on 4th November 2015, 12.30- 2.30pm.

The main event will be held at the House of Lords, in the Cholmondeley Room and Terrace overlooking the River Thames, an enjoyable and prestigious venue for the event.

Lord Wei of Shoreditch (pictured left) is hosting this part of the event and will make a short speech welcoming the delegates to the event. This will be followed by the presentations of the 9 Awards with acceptance speeches and photographs.

It is a fast moving event with formal award presentations combined with informal networking. The staging and AV is contemporary and bright with information about each finalist projected on the screens in the room. The finalists will also feature in the commemorative brochure.

Canapés and sparkling wine are served upon arrival and circulated throughout the event.

Due to popular demand we will also be hosting an after party at the Cinnamon Club where shortlisted and winning attendees will be invited to celebrate their success alongside leading partners and stakeholders.

THE EVENT IN 2015

By supporting the event your organisation is aligning itself to the micro and small enterprise skills agenda in the UK and demonstrating its support for this important group of businesses and those who support them.

By supporting and sponsoring the event you are gaining the opportunity to showcase your organisation’s commitment to enterprise and entrepreneurial skills to the UK’s enterprise community including thousands of business owners, business enterprise support professionals and corporates, as well as professional membership bodies, public sector policy makers, the business media and academia.

The invitee list includes key decision makers and influencers from the world of enterprise and enterprise support with representation from the SFEDI/IOEE Advisory Council, Governmental departments, leading enterprise influencers from the world of FE and HE, and micro, small, medium and large organisations who not only believe in developing enterprise skills, but practice it day to day.

The associated publicity and media coverage will position your organisation as being supportive of the only professional institute in the UK dedicated to developing and recognising the skills needed to start, run and grow a business.

WHY SUPPORT?

Too much of today’s world is driven by process but it is people not processes that produce real success.“

John Timpson CBE, Chairman, TimpsonWinner of the Lifetime Achievement Award at Celebrating Enterprise 2014

The award nominations come from SFEDI Advisory Council members, the IOEE community and SFEDI’s partner and support network, including event sponsors. All nominations are received by 31st August 2015 and assessed by the judging panel in September 2015.

The Award categories are:

• IOEE Centre of the Year• Enterprise Educator of the Year• Most Enterprising Learning Product• Small Business Apprenticemaker of the Year• Enterprise Support Champion• Enterprising Learner of the Year• IOEE International Lifetime Achievement Award• IOEE Lifetime Achievement Award

THE AWARDS


I believe it’s essential to foster and support enterprising skills in every person in your business to achieve growth. This award recognises the work our business has done to support continued learning amongst our staff and franchisees – one of the founding principles of our business and one of the core reasons for its success. I’m delighted to accept this award and do so on behalf of the team behind our world recognised educational system.“

Toni Mascolo, OBE, Co-founder of Toni & Guy.Winner of the Lifetime Achievement Award at Celebrating Enterprise 2013


The Celebration Event provides wide exposure through a variety of media outlets and marketing channels. Please use the table on the right as a basic guide of the types of advertising, public and community relations opportunities offered by event sponsorship.

MEDIA REACH


MEDIAPrinted invitations:

All confirmed delegates are sent a high quality event invitation.

Commemorative brochure:

On the day, all guests receive the brochure.

Enterprise and Mentoring Monthly:

The event is widely featured in our monthly newsletter to over 30,000 readers. A Celebration Event Special’ is produced after the event.

Social media: SFEDI and the IOEE has a social media reach of around 8000, with an extended reach through its partners and delivery network.

Partner network: SFEDI works with the leading small business facing organisations in the UK, as well as the British Bankers Association, Lloyds Banking Group and the Department of Business, Innovation and Skills, Government Equalities Office and Cabinet Office.

IOEE delivery network:

SFEDI works with over 200 training delivery centres nationwide to promote the event.

Event AV: The presentations, event signage and rolling presentations feature the sponsors and partners.

Press coverage: Press releases are produced for each nominee and award winner. The event attracts national and regional PR with many press releases submitted in collaboration with partners and award winners.


SPONSORSHIP PACKAGES


(Continued on next page)

Celebratory Event Sponsorship packages GOLD Headline Sponsor

SILVER BRONZE

10k 5k 2k

AWARDS

Judging panel position Y

Sponsor recognition - Lifetime Achievement award Y

Presentation of Lifetime Achievement award Y

Sponsor recognition - selected award Y Y

Presentation of selected award Y Y

ADDITIONAL PROMOTIONAL COLLATERAL FOR YOUR ORGANISATION

A ‘Celebration event sponsor’ logo provided for your online and offline communications Y Y Y

IOEE press release announcing your organisation’s support – released in collaboration Y Y

A twitter and /or other social media postings schedule for use on your own social media platforms Y Y

IOEE Membership package for individuals from your organisation Y

Photos from event of relevant personnel and award presentations to support sponsorship activities Y Y Y

Promotional literature available for delegates at the event Y Y Y

Delegate tickets for the main awards event Y (10 tickets) Y (5 tickets) Y (2 tickets)

VIP tickets for the post awards Drinks Reception Y (5) Y (2)



Celebratory Event Sponsorship packages GOLD Headline Sponsor

SILVER BRONZE

10k 5k 2k

EVENT COMMUNICATIONS

Logo recognition on hard copy invitation Y

Logo recognition on soft copy invitation Y Y

Sponsor logo and link on event page Y Y Y

Sponsor logo and link on IOEE home page Y

Sponsor logo in Mentoring and Enterprise Monthly Y

News feature in Mentoring and Enterprise Monthly Y Y Y

Guest Blog pieces from a key contact in your organisation Y

Logo recognition in the Mentoring and Enterprise Monthly Celebration event special edition Y Y Y

Sponsor recognition via IOEE/Get Mentoring Twitter accounts Y Y

EVENT BROCHURE

Double page spread Y

Logo on back cover Y

Full page Y

Half page Y

Quarter page Y

Logo recognition on sponsors page Y Y Y


In addition to the sponsorship packages above there is also an opportunity to become a media sponsor for the event. This would suit a national publication aiming to gain profile within the small business community and policy makers. We are looking for a partner looking for excellent photography, case studies and comment pieces for its publication.

MEDIA PARTNER


Following the Celebration Event there is a drinks reception taking place at The Cinnamon Club, a short walk from the House of Lords.

The Cinnamon Club Bar has a unique, contemporary and minimalist look. This will be an intimate invitation only event giving you the opportunity to recognise award winners and finalists from the Celebration Event. Guests will enjoy canapés, prosecco and refreshments.

DRINKS RECEPTION SPONSOR


Small Firms Enterprise Development Initiative (SFEDI) is focused on raising the quality of enterprise learning and skills to help small businesses to start, survive and thrive. We work with government bodies, banks, corporates and professional support organisations to develop programmes of learning support which will increase start up and survival rates amongst small and micro businesses and deliver great sources of business support and skills development for enterprising people and organisations everywhere.

ABOUT SFEDI

The IOEE is the first learning institute dedicated to developing and recognising the skills of enterprising people. It respects and recognises everyone who takes the risk to control their own destiny by starting and running their own business. It also supports enterprise professionals in developing their skills and knowledge to a high standard to provide outstanding enterprise support.

The IOEE has more than 30,000 members, including students who have yet to start a business, entrepreneurs in the early stages of running their business, business owners looking to grow their business, managers working in an enterprising way, mentors and support professionals, and a large network of learning providers.

The membership grades are organised into:

• Student membership - FE and HE students and individuals that have completed a SFEDI Awards qualification.

• FE and HE Student Membership - for College and University students keen to develop their enterprise skills and are considering self employment.

• Affiliate membership - for those seriously considering, or preparing to start, their own business• Associate Membership (AIOEE) - The first professional level of membership for individuals

that have run a business for up to 3 years or have an enterprise qualification at Level 2 or equivalent.

• Full Membership (MIOEE) – For individuals that have been self employed for 3 years or more and/or have an enterprise qualification at Level 3 or above.

• Fellow Membership (FIOEE) - For individuals that have been self employed for 5 years or more and/or have an enterprise qualification at Level 5 or above.

• Honorary Fellowship (Hon FIOEE) - By invitation only. For individuals that have made an outstanding contribution to the enterprise community with national or international recognition.

ABOUT THE IOEE

Sponsorship & Partnership OpportunitiesSponsorship & Partnership Opportunities

STUDENT MEMBERSHIP

AFFILIATES

ASSOCIATES

MEMBERS

FELLOWS HONORARY FELLOWS

Underpinning all of SFEDI’s work is its support and collaboration with organisations on the Advisory Council. Organisations represented on the Council include:

ABOUT THE ADVISORY COUNCIL

British Bankers Association Institute of Financial AccountantsCentre for Research in Ethnic Minority Entrepreneurship International Association of BookkeepersConfederation of British Industry (CBI) LANTRAFederation of Small Businesses Lloyds Banking Group Convention for Scottish Local Authorities National Enterprise Network

Department of Business Innovation and Skills National Black Women’s NetworkEnterprise Educators UK Prime CYMRUEnterprise Rockers SFEDI SolutionsICAEW Skills CFAYoung Enterprise University of Wales, Trinity St.Davids

The SFEDI and IOEE’s Advisory Council aims are:

• Informing and upholding the standards for enterprise and enterprise support skills policy and practice.

• Exchanging best practice in enterprise and enterprise support skills and know how.• Promoting awareness of the benefits of, and access to, enterprise and enterprise support

learning and skills.• Acting as a central policy advisory group on all things relating to enterprise and enterprise

support learning and skills.

The celebratory event provides an annual focus for SFEDI and IOEE’s key partners to champion small and micro business skills and influence policy makers on issues and opportunities important to the UK’s small business sector and those that support and train them.

The Celebrating Enterprise event is an opportunity to build collaborative relationships with both ourselves and key partners on this event and activities going forward.

To discuss sponsorship and collaboration activities with the IOEE, please contact:

Sarah Troutent: 0845 467 3218e: [email protected]

AND FINALLY


@TheIOEE#CE2015

www.ioee.ukwww.sfedigroup.com

let the world knowawards.ioee.uk/media/brochure.pdf · your organisation’s commitment to...

Documents